Freshdesk pricing

Plans on the page

• Growth$19/agent/month

  Freddy AI Agent (500 sessions) · Ticketing & shared inbox · Customer portal & knowledge base

• Pro$55/agent/month

  Freddy AI Agent (500 sessions) · Multilingual helpdesk · Custom dashboards & reporting

• Enterprise$89/agent/month

  Freddy AI Agent (500 sessions) · Freddy AI Insights · Skill-based routing

Price history

No price changes recorded since we started tracking this page on 12 Aug 2026.

Changes we recorded

• Freshdesk discontinues AI Agent Studio and restructures AI pricing into modular Freddy AI components with usage-based pricing for MCP actions at $15/1000.

  8 Nov 2026

  Freshdesk discontinues AI Agent Studio and restructures AI pricing into modular Freddy AI components with usage-based pricing for MCP actions at $15/1000. Why it matters: • Freshdesk is moving from bundled AI capabilities to granular, usage-based pricing-competitors should assess whether bundled or unbundled AI pricing better fits customer willingness-to-pay and reduces buyer friction. • The removal of entire feature categories (Email AI Agent, AI Agent Studio, Improve Performance, Response Assistant, Resolution Assistant, Live Translation, Summarization Assistant) signals potential product consolidation or repositioning that competitors can exploit if they maintain similar capabilities in-plan. • Freshdesk is emphasizing Freddy AI Copilot and Insights as primary AI narrative, suggesting a shift from agentic automation to agent augmentation-a positioning move competitors should test in their own messaging. Pricing: - MCP (Model Context Protocol) actions introduced at $15 per 1,000 actions (usage-based add-on) Plans: - AI Agent Studio tier removed entirely - Email AI Agent feature removed from standard offerings - Pricing structure simplified to remove named AI-specific tier with $29/agent/month model Features Removed: - AI Agent Studio (build, test, deploy, monitor AI Agents) - Email AI Agent (autonomous back-and-forth email engagement) - Improve Performance (actionable guidance on AI resolutions) - Response Assistant (draft replies, quality coach, tone enhancement) - Live Translation (real-time translation in 60+ languages) - Summarization Assistant (contextual conversation summaries) - Sentiment analysis (conversation prioritization by customer sentiment) - Resolution Assistant (similar ticket suggester, solution article suggester) Features Renamed/Repositioned: - Proactive Insights with Root Cause Analysis added (new) - Conversational Insights maintained but moved under core Analytics offering - Freddy AI Copilot and Freddy AI Insights emphasized as primary AI value props (rebranded from prior naming) Positioning: - AI narrative shifted from autonomous agents to copilot-style agent augmentation - Customer testimonials added emphasizing team confidence and ease-of-use with Freddy AI - Conceptual positioning around 'white-glove support at scale' vs. full automation What to do: • Audit your own AI pricing strategy: test whether bundled AI capabilities or usage-based add-ons better retain and expand customers, particularly if your product has higher AI cost-of-goods-sold. • Identify which discontinued Freshdesk features (live translation, sentiment analysis, Email AI Agent) remain unmet in your product roadmap and consider highlighting as differentiation in sales conversations with mid-market and enterprise accounts. • Refresh competitive positioning in sales collateral to emphasize whether your AI approach is truly autonomous/agent-centric (advantage if Freshdesk customers perceive Freddy AI as insufficiently hands-off) or augmentation-first (align messaging if you compete on ease-of-use for non-technical teams).

• Freshdesk adds Benchmark Insights feature with monthly personalized scorecards to identify operational bottlenecks.

  3 Sept 2026

  Freshdesk adds Benchmark Insights feature with monthly personalized scorecards to identify operational bottlenecks. Why it matters: • Freshdesk is expanding beyond basic ticketing into proactive operational intelligence, raising switching costs through ongoing data-driven guidance • This move targets onboarding and retention by surfacing value immediately ('from day one'), positioning Freshdesk as a strategic advisor rather than a commodity tool • Competitors need to evaluate whether their platforms can deliver similar benchmarking/analytics depth to remain competitive in the mid-market Features: - Added Benchmark Insights: new monthly personalized scorecard feature - Feature provides identification of operational bottlenecks and step-by-step remediation guidance - Positioned as available 'from day one' to accelerate time-to-value Positioning: - Shift from transactional ticketing platform to operational intelligence/advisory platform - Emphasis on proactive problem identification vs. reactive issue resolution What to do: • Audit your own analytics/insights capabilities-determine if you offer similar benchmarking; if not, prioritize a competitive feature roadmap item. • Test messaging around 'operational intelligence' and 'day-one value' in your positioning to counter Freshdesk's new claim. • Monitor whether this Benchmark Insights becomes a tier-specific feature or standard across all plans, as it may impact win/loss dynamics in deals.

• Freshdesk pricing page changed

  1 Sept 2026

• Freshdesk removes embedded product demo video from pricing page

  15 Aug 2026

  Freshdesk removes embedded product demo video from pricing page Why it matters: • Slight reduction in conversion friction for visitors who want to skip to pricing details • May indicate simplified page design focus, but no strategic pricing or positioning changes detected Page Content: - Removed embedded Wistia video player and thumbnail from pricing page - Video content no longer auto-loads on page visit What to do: • Monitor if this reflects broader changes to Freshdesk's conversion strategy or is a temporary technical adjustment • Continue tracking their pricing page for material changes to plans, pricing tiers, or feature positioning

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The same prices next to one other company we track in the same category, tier by tier, with the date on both sides.

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