TierpeekPricing
Customer support pricing tracker

Help Scout pricing

Read on 10 Nov 2026Help Scout pricing page

Every number below was read from Help Scout's own pricing page. This free index checks that page about once a week, so open the source before you quote a price.

Plans on the page

  • FreeFree

    5 users · 1 Inbox · 1 Docs site

  • Standard$25/user/mo$21 on annual billing

    Multiple inboxes · Live chat and SMS · AI Inbox assistant

  • Plus$45/user/mo$38 on annual billing

    Advanced workflows · Secure customer portal · Unlimited AI Drafts

  • Pro$75/user/mo$64 on annual billing

    Unlimited workflows and SLA policies · SSO/SAML and HIPAA compliance · Dedicated onboarding specialist

Price history

No price changes recorded since we started tracking this page on 12 Aug 2026.

Changes we recorded

  • Help Scout rebrands AI Answers feature to Envoy and updates CTA messaging and tracking parameters.

    8 Nov 2026

    Help Scout rebrands AI Answers feature to Envoy and updates CTA messaging and tracking parameters. Why it matters: • Help Scout is renaming its AI-powered resolution feature from 'AI Answers' to 'Envoy,' suggesting a product evolution or potential repositioning of the AI capability as a standalone/co-branded offering. • The addition of detailed UTM and consent parameters to all free trial CTAs indicates Help Scout is refining conversion tracking and privacy compliance, but does not signal pricing or plan-level changes. • Copy shift from 'Start for Free' to 'Ready to go?' and consolidation of value proposition messaging suggests messaging optimization for conversion, not fundamental positioning change. Positioning & Messaging: - 'AI Answers' feature renamed to 'Envoy' throughout pricing page - CTA headline changed from 'Start for Free' to 'Ready to go?' in call-to-action section - Onboarding messaging consolidated and slightly reworded: 'Learn the platform in less than an hour' + 'Become a power user in less than a day' now combined as single statement Tracking & UTM Parameters: - All 'Try for Free' and 'Start with Free' buttons now include UTM source, medium, URL, and HS consent payload - Consent object added with purposes (Advertising, Analytics, Functional, SaleOfInfo all set to false) and timestamp - This enables more granular attribution and GDPR/privacy compliance tracking Visual Assets: - Removed: Pricing hero background images and AI Answers ROI calculator graphics - Added: New prefooter cloud animation GIF - Removed: Wistia video embed for onboarding tutorial - Added: Third-party affiliate/tracking pixel image (accretivemedia.go2cloud.org) Pricing: - No price changes detected - No plan additions or removals detected What to do: • Monitor Help Scout's Envoy product roadmap and messaging over next 2-4 weeks to determine if this is a rebrand, a separate tier add-on, or integration partnership announcement. • Audit your own free trial and onboarding copy to ensure competitive parity on learning curve claims and CTA conversion rates. • If Help Scout is decoupling Envoy as a paid add-on or premium feature, evaluate your own AI/automation positioning and bundling strategy relative to theirs.

  • Help Scout adds keyboard shortcut 'Press O for more options' to interface

    3 Sept 2026

    Help Scout adds keyboard shortcut 'Press O for more options' to interface Why it matters: • Indicates incremental UX refinement rather than strategic repositioning • Suggests focus on power-user workflows and keyboard navigation efficiency • No material impact on competitive pricing, positioning, or feature parity UI/UX: - Added keyboard shortcut 'Press O for more options' to help Scout interface What to do: • Monitor for broader keyboard-first or accessibility improvements that could indicate strategic direction shift • Continue tracking core pricing and plan structure changes rather than micro-interactions

  • Help Scout pricing page changed

    1 Sept 2026

  • Help Scout pricing page changed

    24 Aug 2026

  • Help Scout pricing page changed

    23 Aug 2026

  • No material pricing or plan changes detected; Help Scout adds video thumbnail and sales team avatars to pricing page CTA bar.

    20 Aug 2026

    No material pricing or plan changes detected; Help Scout adds video thumbnail and sales team avatars to pricing page CTA bar. Why it matters: • Help Scout is experimenting with social proof and multimedia elements to improve conversion on the pricing page, suggesting they may be testing richer CTAs to compete on decision-making friction. • The addition of sales team avatars signals a shift toward personalization and trust-building on the pricing page-a tactic worth monitoring if it drives lift in demo bookings. CTA & Page Elements: - Added video thumbnail embed (Wistia video player with sound) to pricing page - Added avatars of Help Scout sales team members to CTA bar - Minor URL parameter change in 'Start for Free' link (removed trailing '?' parameter) What to do: • Monitor Help Scout's conversion metrics on this page; if video + social proof lift demo bookings, consider A/B testing similar elements on your own pricing page. • Audit your own pricing page CTA bar for freshness and social proof-ensure you're not losing credibility to richer, more personalized CTAs.

  • Help Scout adds tracking parameter to free trial signup link, signaling conversion optimization refinement.

    17 Aug 2026

    Help Scout adds tracking parameter to free trial signup link, signaling conversion optimization refinement. Why it matters: • The addition of a query parameter ('?') to the signup URL suggests A/B testing or conversion funnel instrumentation, indicating Help Scout is actively optimizing trial-to-paid conversion rates. • No pricing, plan structure, or feature positioning changed-this is purely a tracking/analytics enhancement with no competitive impact on product offering or go-to-market messaging. Conversion Tracking: - 'Start for Free' link updated from /register/58/ to /register/58/? to enable conversion attribution tracking What to do: • Audit your own pricing page CTAs to ensure conversion tracking parameters are properly instrumented and attribution is clean. • No immediate competitive response needed; continue monitoring Help Scout's pricing page for substantive changes (plan tiers, pricing moves, feature additions).

Help Scout against the others

The same prices next to one other company we track in the same category, tier by tier, with the date on both sides.

More in Customer support pricing tracker, or see every category we track.

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