GitHub vs Supabase pricing

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

1. Row 1
   GitHub

   FreeFree

   Supabase

   FreeFree
2. Row 2
   GitHub

   Team$4/user/month

   Supabase

   Pro$25/month
3. Row 3
   GitHub

   Enterprise$21/user/month

   Supabase

   Team$599/month
4. Row 4
   GitHubNo tier at this position.

   Supabase

   EnterpriseCustom

The entry tier

Changes we recorded

Every change we have written up for either page, newest first.

• Cosmetic update to Supabase pricing page with image asset refresh only.

  Supabase·12 Nov 2026

  Cosmetic update to Supabase pricing page with image asset refresh only. Why it matters: • No material pricing, plan, or feature positioning changes detected. • Asset URL parameters updated but feature set and messaging remain identical. Assets: - Image asset URLs refreshed with new deployment parameter IDs (dpl_4HXRJyc7qCRke5wT35RvvbvQPbqy → dpl_GyHpMftaZW7jy7HQxu5ELJzRrEN4) - Custom Domain and Point in Time Recovery feature illustrations and descriptions unchanged in content What to do: • No competitive response required; monitor for substantive pricing or feature changes on next update.

• Supabase removes event banner and adds AI tools section to pricing page; Pro plan pricing unchanged at $25.

  Supabase·8 Nov 2026

  Supabase removes event banner and adds AI tools section to pricing page; Pro plan pricing unchanged at $25. Why it matters: • Event promotion removal suggests Select 2026 conference concluded or is de-emphasized in their go-to-market calendar. • Addition of 'AI tools' section signals Supabase is repositioning pricing page as a content hub with AI-assisted discovery features. • No material pricing, plan structure, or feature changes indicate stable positioning with focus on UX/engagement rather than commercial moves. Page Structure: - Removed 'Supabase Select 2026' event banner and call-to-action to register. - Added 'AI tools' section with links to ChatGPT and Claude for pricing inquiry assistance. - Added top-level navigation buttons: 'Sign in' and 'Start your project' in header. Pricing: - Free plan: $0/month - unchanged. - Pro plan: From $25/month - unchanged from prior version. - Team plan: $599/month - confirmed in visible content. Positioning: - Core tagline remains: 'Predictable pricing, designed to scale'. - Value proposition copy unchanged across all three tiers. What to do: • Monitor Supabase's Select 2026 event outcome and sponsorship strategy-if event is de-prioritized, assess whether their enterprise/community engagement is shifting. • Test Supabase's new AI-assisted pricing discovery UX to evaluate if it impacts conversion or customer education; compare against your own pricing page clarity. • Continue tracking Pro and Team plan pricing quarterly; no movement here suggests Supabase is holding on pricing discipline despite potential cost pressures.

• GitHub repositions pricing around Copilot and restructures plan messaging from feature-based to AI-first positioning

  GitHub·8 Nov 2026

  GitHub repositions pricing around Copilot and restructures plan messaging from feature-based to AI-first positioning Why it matters: • GitHub has made Copilot-integrated AI development central to all paid tiers, not optional add-ons, signaling that AI-assisted coding is now table-stakes for developer platforms • The rebrand from 'Team' and 'Enterprise' to outcome-focused tiers ('Advanced collaboration', 'AI-powered development, governed at enterprise scale') signals a strategic shift toward AI-first competitive positioning • Removal of trial offer for Free/Team plans and emphasis on Enterprise 30-day trial suggests GitHub is consolidating sales motion toward higher-ACV enterprise deals with AI bundled in Positioning & Messaging: - Hero headline shifted from 'Try GitHub, the complete developer platform' to 'Try the Copilot-powered platform', centering AI as primary value prop - Plan names de-emphasized in favor of outcome-based descriptions: Team tier now 'Advanced collaboration for individuals and organizations'; Enterprise now 'AI-powered development, governed at enterprise scale' - Enterprise plan description changed to emphasize governance at scale rather than security/compliance as lead message Pricing: - Free plan: $0 USD per user/month (unchanged) - Team plan: $4 USD per user/month (unchanged) - Enterprise plan: $21 USD per user/month (unchanged) - All pricing remains stable; no increases detected Features & Bundling: - GitHub Copilot access now explicitly listed as core feature in Enterprise tier ('Everything from Team, plus: GitHub Copilot access') - GitHub Codespaces Access moved to Free tier as included feature (previously positioned as upgrade-worthy feature for Team) - New Enterprise features added: Agent governance, Premium Support (with SLA tiers of 30-min Urgent response and 24/7 support) - Secret Protection and Code Security repositioned from Team add-ons to core Team differentiators Add-on Products & Pricing: - Explicit pricing tiers now shown for standalone products: GitHub Copilot (free tier with up to 2,000 completions/month), Codespaces ($0.18/hr compute, $0.07/GB storage), Git Large File Storage ($5/month for 50GB) - New product surfaces: GitHub sandbox (Copilot agent workflows in isolated environments) and GitHub Code Quality (maintainability/reliability fixes) - Premium Support now segmented into Premium (30-min SLA on Urgent) and Premium Plus (assigned CRE) as Enterprise upsells Promotional & Trial Strategy: - Removed standalone Free plan promotional language ('Join for free', 'free forever messaging) - Added 'Compare plans' link alongside trial CTA to drive consideration of higher tiers - GitHub Universe 2026 banner added, driving traffic to product announcements; suggests launch momentum behind new positioning What to do: • Audit your own AI feature positioning: if Copilot inclusion is now table-stakes in GitHub's mid-market and enterprise sales, determine whether your platform can credibly compete without AI-native coding assistance bundled, or pivot messaging to AI augmentation as complementary rather than core • Stress-test your compliance and governance story on enterprise deals: GitHub's repositioning of Enterprise around 'governance at scale' for AI agents signals enterprises will demand auditability and control-validate whether your enterprise offering addresses this gap • Revisit your add-on monetization strategy: GitHub is disaggregating Copilot, support, and security into explicit SKUs with published pricing, suggesting customers expect transparency and optionality; review whether your bundling strategy is defensible or whether unbundling would improve attach rates

• No material pricing or feature changes detected-cosmetic markup updates only

  Supabase·9 Sept 2026

  No material pricing or feature changes detected-cosmetic markup updates only Why it matters: • The diff contains only encoded/obfuscated markup with no readable content changes to pricing, plans, or features • Unable to assess competitive positioning shifts without clear, legible source data Markup & Formatting: - Diff contains non-standard character encoding/obfuscation (curly braces, brackets, angle brackets) with no translatable content - No readable pricing figures, plan names, or feature descriptions present in diff - Cannot confirm any changes to Supabase's pricing page structure or content What to do: • Request a clean, readable diff of the Supabase pricing page (HTML, JSON, or plain text) • Re-submit analysis once source material is legible and parseable

• No material changes detected-unrecognizable diff content suggests formatting noise or encoding artifact.

  Supabase·3 Sept 2026

  No material changes detected-unrecognizable diff content suggests formatting noise or encoding artifact. Why it matters: • The diff appears to be corrupted or non-human-readable markup rather than substantive pricing or feature changes. • Unable to assess competitive positioning shifts without valid page content. Data Quality: - Diff content is garbled markup with no identifiable pricing, feature, copy, or positioning information. What to do: • Re-run the page capture or diff generation to obtain valid, readable content before competitive analysis can proceed.

• GitHub pricing page changed

  GitHub·3 Sept 2026

• Supabase pricing page changed

  Supabase·1 Sept 2026

• Supabase pricing page changed

  Supabase·29 Aug 2026

• GitHub pricing page changed

  GitHub·28 Aug 2026

• Supabase pricing page changed

  Supabase·27 Aug 2026

• Supabase pricing page changed

  Supabase·26 Aug 2026

• Supabase pricing page changed

  Supabase·23 Aug 2026

• GitHub adds interactive pricing calculator to help customers estimate costs based on custom usage

  GitHub·20 Aug 2026

  GitHub adds interactive pricing calculator to help customers estimate costs based on custom usage Why it matters: • Reduces friction in sales cycle by enabling self-service cost estimation before contacting sales, likely improving conversion rates for larger deals • Signals confidence in pricing model and transparency, positioning GitHub as more accessible than competitors with opaque enterprise pricing • Makes per-user/per-action pricing easier to understand, reducing objections from customers concerned about unpredictable costs at scale Positioning: - Added prominent link to interactive pricing calculator on main pricing page - Emphasizes self-service, transparent cost estimation as core value proposition What to do: • Audit your own pricing transparency-if you lack a calculator or cost estimator, build one immediately to match this UX standard • Analyze whether your pricing model is simpler or harder to understand than GitHub's calculator output; adjust positioning accordingly • Test customer perception: do prospects convert faster with transparent calculators vs. sales-gated pricing?

• Supabase shifts usage limits FAQ from proactive notification focus to self-service usage tracking

  Supabase·15 Aug 2026

  Supabase shifts usage limits FAQ from proactive notification focus to self-service usage tracking Why it matters: • Indicates Supabase is emphasizing user agency in monitoring consumption rather than platform-triggered alerts, suggesting confidence in dashboard instrumentation • May reflect customer feedback that self-service visibility matters more than automatic warnings for cost management • Could signal Supabase's intent to move users toward automated scaling or commitment-based pricing rather than hard usage caps Positioning & Messaging: - Removed FAQ question: 'Do I get a notification if I am approaching my usage limits?' - Added FAQ question: 'How can I track my usage?' - Shift from reactive notification model to proactive user-initiated tracking What to do: • Monitor Supabase's updated answer to the new FAQ question to understand their tracking/dashboard capabilities and whether this signals movement toward usage observability as a differentiator • Audit your own usage notification and tracking features-if you offer clearer alerts or more granular real-time limits, emphasize this in competitive positioning • Watch for follow-up pricing/plan changes that might accompany this messaging shift, as it could foreshadow a move toward consumption-based or tier-free pricing models