Asana pricing

Plans on the page

• PersonalFree

  2 users · Unlimited tasks and projects · List, board, and calendar views

• Starter$10.99/user/mo

  AI Teammates and Asana Dash · Timeline and Gantt views · Unlimited automations

• Advanced$24.99/user/mo

  AI Meetings · Unlimited portfolios · Goals and resource management

• EnterpriseContact sales

  SAML authentication · Universal resource management · Enterprise+ for advanced security

Price history

No price changes recorded since we started tracking this page on 12 Aug 2026.

Changes we recorded

• Asana removes detailed feature descriptions from Free/Starter/Advanced tiers and adds AI usage limits (5 requests/user/month on Free, 75K credits/month on Starter).

  11 Nov 2026

  Asana removes detailed feature descriptions from Free/Starter/Advanced tiers and adds AI usage limits (5 requests/user/month on Free, 75K credits/month on Starter). Why it matters: • Asana is quantifying AI feature usage with monthly credit/request caps, signaling AI as a consumption-based differentiator rather than unlimited-competitors should clarify their AI policies to avoid customer confusion. • The removal of marketing-forward feature descriptions (e.g., 'Everything in Personal, plus:') in favor of sparse feature lists suggests Asana may be simplifying tier communication; monitor if this improves conversion or if it creates pricing confusion. • New 'AI Meetings' feature added to Starter tier (75K credits/month) indicates Asana is bundling meeting intelligence as a mid-market differentiator-relevant if your product competes on workflow automation or meeting productivity. Pricing & Plans: - Free plan: AI Teammates and Asana Dash now limited to 5 requests per user per month, up to 50 requests per account (previously unlimited). - Free plan: AI Studio now limited to 50K credits per billing account per month (previously unlimited). - Starter plan: New 'AI Meetings' feature added with 75K credits per billing account per month. Features: - Free plan: Feature descriptions removed (old format: 'Everything in Personal, plus:'; new format: sparse bullet list). - Starter plan: 'Tables' feature added (new entry, no description provided). - Starter plan: 'AI Meetings' introduced-AI-powered meeting summaries and action item assignment linked to projects. - All tier descriptions shifted from narrative copy to concise feature lists with brief explanatory text added for some features (e.g., 'Status updates' now includes: 'Keep everyone aligned. Post concise updates...'). Feature Details: - Free plan: 'Unlimited storage (100MB per file)' rewording-now 'Unlimited storage, 100MB max per file' with added explanation of document storage. - Multiple features now include short descriptive text (e.g., 'List, board, and calendar views' expanded with context; 'Unlimited automations' described as letting 'routine work run itself'). - Starter plan: 'Time tracking' expanded with explanation: 'Compare estimated and actual time spent so you can forecast staffing and budgets more accurately.' What to do: • Audit your AI feature offering: if you offer unlimited or uncapped AI automations/agents, decide whether to keep unlimited as a differentiator or adopt consumption-based limits (credits/requests) to manage cost and set expectations. • Test messaging clarity: Asana's shift to concise feature lists with explanatory snippets may improve scanability-A/B test similar copy formats on your pricing page to see if conversion improves or if customers need more detail. • Monitor Asana's AI Meetings adoption: if meeting intelligence becomes table-stakes in your category, prioritize building or partnering for similar capabilities (transcription, action-item extraction, project linking) to avoid feature parity risk.

• Asana rebands pricing tiers around 'Agentic Work Management' positioning and restructures feature bundles with expanded AI capabilities across all plans

  8 Nov 2026

  Asana rebands pricing tiers around 'Agentic Work Management' positioning and restructures feature bundles with expanded AI capabilities across all plans Why it matters: • Asana is moving upmarket from 'projects' framing to 'agentic work management' with AI agents (AI Teammates, Asana Dash) now bundled into all paid tiers, signaling a fundamental shift in how they compete on automation and intelligence • Plan structure simplified with clearer tier naming (Personal/Starter/Advanced/Enterprise) and consolidated feature positioning; competitor messaging must address whether AI agents are table-stakes or premium differentiators • Removed per-user seat limits language and emphasized 'unlimited free guests' more prominently, suggesting Asana is attacking collaborative/external workflows that rivals may price higher Positioning & Messaging: - Removed 'Pick the plan that fits your team' header; replaced with 'Agentic Work Management' tagline and 'Power every team with AI' - Moved from project/deadline-focused messaging to AI-agent-first narrative; all plans now lead with AI capabilities (AI Teammates, Asana Dash, AI Studio) - Reframed Personal/Starter tier from 'individuals or small teams' to 'small teams and professionals' - Reframed Advanced tier from 'track projects' progress' to 'turn goals into actionable projects, plan team capacity' - Reframed Enterprise tier from 'manage portfolio of work and goals' to 'scale work across departments with security built in' Plans & Tiers: - Removed explicit per-plan pricing/purchase call-to-action copy from REMOVED section; plan names/structure visible in ADDED but pricing figures not shown in diff - Personal/Starter plan: added status updates feature callout; removed explicit '2 users' cap language, replaced with '2 users collaborate for free' phrasing - Personal/Starter plan: consolidated time tracking and integrations descriptions but kept feature parity - Advanced plan: added Forms, Custom templates, Custom fields as explicit features; removed redundant Reporting dashboards copy - Advanced plan: added Goals and Resource management features - Enterprise plan: added Capacity planning, Service accounts, Guest invitation permissions, Project admin controls; added Enterprise+ tier mention with SIEM integrations, Data residency, audit logs, managed workspaces AI & Features: - All paid tiers now bundle AI capabilities: Personal/Starter includes AI Studio Basic (credit allocation removed from display), Advanced includes AI Teammates and Asana Dash with AI Studio - Removed credit allocations (50K, 75K, 200K) from feature descriptions in ADDED section; AI bundling now presented as included benefit without explicit limits shown - Unlimited automations now positioned under both Starter and Advanced; described as 'handle routine tasks and handoffs' vs prior 'create as many automated rules' - Added explicit feature callouts: Forms, Custom templates, Custom fields, Goals, Resource management now listed as tier-specific inclusions Guest & Collaboration: - Starter/Advanced: added 'Unlimited free guests' language emphasizing external collaboration at no extra cost - Removed 'Invite external collaborators without incurring additional costs' from Advanced; now bundled into 'Unlimited free guests' across tiers - Enterprise: added 'Guest invitation permissions' control feature Security & Integrations: - Enterprise: expanded security language to 'Trust that your data is safe' framing with 'granular access policies' - Salesforce/Tableau/Power BI support moved from Advanced-only to Advanced+Enterprise with expanded copy; added unified reporting narrative - Enterprise: added SIEM integrations, Data residency, audit logs, managed workspaces under Enterprise+ callout Removed Features: - Removed explicit '100MB max per file' storage callout (now shown as 'Unlimited storage (100MB per file)' in ADDED) - Removed 'Timeline provides a clean, simplified scheduling view' and 'Gantt offers detailed project management' descriptions; now consolidated to 'visualize schedules and task dependencies' - Removed 'Unlimited portfolios' description copy from Advanced; now stated as bullet only - Removed explicit Workload feature copy from Advanced tier What to do: • Audit your AI positioning: if AI agents (like Asana's new Teammates/Dash) are core to Asana's Starter tier, determine if your product needs to match or differentiate on agent capability, cost, or ease of use • Pressure-test your guest/external collaboration pricing model: Asana now leads with 'Unlimited free guests' prominently; if your pricing charges per external user or seat, prepare competitive or positioning response • Map feature parity against Asana's new Advanced and Enterprise tiers (Goals, Resource management, Capacity planning, Service accounts, SCIM) and decide which are must-have table-stakes vs. where you can differentiate

• Asana pricing page changed

  3 Sept 2026

• Asana pricing page changed

  26 Aug 2026

• Asana pricing page changed

  23 Aug 2026

• Asana reframes all pricing tiers with 'Try for free' CTAs instead of 'Sign up' to emphasize trial-first motion.

  18 Aug 2026

  Asana reframes all pricing tiers with 'Try for free' CTAs instead of 'Sign up' to emphasize trial-first motion. Why it matters: • Asana is shifting messaging toward a freemium/trial-first conversion funnel rather than direct signup, reducing friction and signaling confidence in product stickiness. • Competitors should audit whether their own CTAs adequately communicate trial availability and risk-free entry points, as this positioning move may improve Asana's conversion velocity. • The change applies uniformly across all three tiers (Personal, Starter, Advanced), indicating a company-wide go-to-market emphasis on hands-on evaluation over upfront commitment. Positioning: - All signup CTAs changed from 'Sign up' to 'Try for free' across Personal, Starter, and Advanced tiers. - Messaging now emphasizes trial/evaluation phase before purchase rather than direct account creation. What to do: • Review your own pricing page CTAs and landing pages to ensure trial/free access is prominently communicated; if Asana sees uplift, expect competitive pressure to match or exceed their free trial terms. • Audit conversion funnel data to identify whether prospects perceive your offering as risk-free and trial-enabled; consider A/B testing 'Try for free' language if your current messaging defaults to commitment language. • Assess Asana's trial limits (duration, feature access) against yours-if they are more generous, prepare messaging to justify your trial terms or consider adjusting them to remain competitive.

• Asana changes pricing page CTA from 'Try for free' to 'Sign up' across all tiers

  15 Aug 2026

  Asana changes pricing page CTA from 'Try for free' to 'Sign up' across all tiers Why it matters: • Reframing reduces emphasis on free trial experience, subtly positioning paid plans as primary conversion path • Copy shift may indicate focus on capturing leads faster rather than maximizing trial-to-paid conversion rates Positioning: - Changed primary CTA language from 'Try for free' to 'Sign up' on Personal, Starter, and Advanced plan cards - Maintains 'Purchase' button alongside 'Sign up' for Starter and Advanced tiers What to do: • Monitor Asana's trial-to-paid conversion metrics over next quarter to assess if softer CTA impacts their funnel performance • Assess whether your own free trial messaging is optimally balancing exploration vs. conversion intent

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