Project management pricing tracker

What each page shows now

Changes we recorded

• monday.com restructures AI offerings from named agent SKUs to metered Monday AI with notetaker hours, removes Ultimate AI plan, and shifts to per-seat/month CRM pricing model.

  monday.com·13 Aug 2026

  monday.com restructures AI offerings from named agent SKUs to metered Monday AI with notetaker hours, removes Ultimate AI plan, and shifts to per-seat/month CRM pricing model. Why it matters: • monday.com is moving from premium AI agents (Outreach Caller, Lead Sourcer, Build Your Own, Meeting Prep) as marquee features to a consumption-based 'Monday AI' model, signaling lower willingness-to-pay or poor adoption of named agents—competitors should validate if customers actually want these agents or prefer simpler AI tools • The removal of Ultimate AI (previously positioned as 'absolute best support' with white-glove migration, 25k API calls/day, advanced permissions) suggests monday.com is consolidating tiers and reducing premium service differentiation—an opening for competitors to own enterprise support/customization • CRM positioning shifts from contact/deal limits tied to plan (100k in Ultimate) to 'per seat/month billed annually' model, implying a transition away from feature-based pricing toward seat-based, which could lower ARPU if per-seat costs are aggressive—competitors should stress TCO and validate their own pricing elasticity. Pricing & Billing: - New 'per seat/month, billed annually' pricing model for CRM offering (added), replacing prior contact/deal-limit tiers - Ultimate AI plan removed entirely (no legacy pricing provided, but was premium tier) Plans: - Added 3-tier structure: Starter (for individuals/small teams, includes 3 workflows), Pro (growing business teams, 20 workflows), Advanced (large teams, 250 workflows) - Removed Ultimate AI as standalone premium plan - Pro plan now includes 100,000 contacts & deals (previously in Ultimate AI) - Advanced plan introduced with custom workflows and enterprise needs positioning AI & Features: - Replaced named AI agents (Outreach Caller Agent, Lead Sourcer Agent, Meeting Prep Agent, Build Your Own Agent, AI Work Assistant) with generic 'Monday AI' consumption model - Monday AI now uses 'Start for free, buy more as needed' messaging (3 new capabilities: context-aware assistant, AI meeting recording/transcription/summaries with 'Notetaker hours' metering) - Removed 'Standard AI' and 'Pro AI' tier labels; 'Ultimate AI' plan deleted - Removed 'AI credits' and 'AI-powered data fields' / 'Smart fields' features from explicit positioning - Added 'Notetaker hours' as new metered consumption unit for meeting AI Workflows & Automation: - Workflows now featured as core tier differentiator: 3 (Starter), 20 (Pro), 250 (Advanced) - Added explicit 'Build and run workflows to connect work across your boards' messaging - 'Custom automations' and 'Email sequences' remain but no longer tied to named agents Support & Enterprise: - Removed 'Our absolute best support', 'Tailored onboarding', 24/7 prioritized support, white-glove migration from Ultimate AI plan messaging - Advanced plan now says 'Enterprise-grade support' (new, less detailed than removed Ultimate phrasing) - Added 'Enterprise-grade security & control' positioning under Advanced (marked 'Soon') What to do: • Audit competitive win/loss data against monday.com to confirm if removal of named agents (Outreach Caller, Lead Sourcer) signals real customer indifference or internal monday.com product strategy shift—if customers wanted these, highlight your differentiated agent offering in sales collateral. • Map monday.com's new per-seat CRM pricing against your own; if they're aggressive on per-seat cost, run a TCO comparison (total workflows, users, support included) and position your pricing as more predictable or bundle-friendly for mid-market. • Monitor what 'Notetaker hours' pricing and limits become when Advanced plan leaves 'Soon' status—if it's a major consumption lever, consider your own AI meeting summarization positioning and decide whether to compete on price, capability depth (transcription quality), or bundling strategy.