ClickUp vs monday.com pricing

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

1. Row 1
   ClickUp

   Free$0/user/mo

   monday.com

   FreeFree
2. Row 2
   ClickUp

   Core$9/user/mo

   monday.com

   EnterpriseCustom
3. Row 3
   ClickUp

   Business$17/user/mo

   monday.comNo tier at this position.
4. Row 4
   ClickUp

   EnterpriseCustom

   monday.comNo tier at this position.
5. Row 5
   ClickUp

   Max$100/user/mo

   monday.comNo tier at this position.

The entry tier

Changes we recorded

Every change we have written up for either page, newest first.

• ClickUp removes Audio Generation from AI features, rebrands Unlimited Plan to Core Plan, and adds Creative Studio and AI Workflows product links.

  ClickUp·12 Nov 2026

  ClickUp removes Audio Generation from AI features, rebrands Unlimited Plan to Core Plan, and adds Creative Studio and AI Workflows product links. Why it matters: • Plan naming change from Unlimited to Core signals potential tier restructuring; competitors should monitor whether this reflects broader plan architecture changes or pricing tier repositioning. • Addition of Creative Studio and AI Workflows links indicates ClickUp is expanding AI-native capabilities and feature discoverability, suggesting intensifying focus on AI-powered work tools. • Removal of Audio Generation and reframing of AI governance from 'Coming soon' to 'Feature trial' suggests product roadmap recalibration away from audio toward video and governance maturity. Features: - Video & Audio Generation removed; Video generation added (audio capability discontinued or de-emphasized). - AI governance status changed from 'Coming soon' to 'Feature trial' across trial and paid tiers. - New product links surfaced: Talk to Brain (URL changed from /talk-to-text to /voice), Creative Studio, AI Workflows, and Sheets. Plans: - Unlimited Plan renamed to Core Plan (guest seat allocation policy unchanged: 5 seats for 1 paid user, 2 seats per additional paid user). What to do: • Audit ClickUp's full plan naming and tier structure to assess whether Core Plan rename signals rebranding of the entire tier ladder; update positioning if ClickUp is consolidating or repositioning entry/mid-market segments. • Evaluate your own AI feature roadmap against Creative Studio and AI Workflows; if ClickUp is bundling generative content and workflow automation natively, consider feature parity or differentiated AI positioning. • Track ClickUp Brain product messaging; increased link density suggests ecosystem expansion and suggests monitoring for new pricing models or upsell paths tied to AI modules.

• ClickUp rebrand from Free/Unlimited/Business/Enterprise to Free Forever/Core/Business/Enterprise with AI credits model and 33% yearly discount (up from 30%)

  ClickUp·8 Nov 2026

  ClickUp rebrand from Free/Unlimited/Business/Enterprise to Free Forever/Core/Business/Enterprise with AI credits model and 33% yearly discount (up from 30%) Why it matters: • ClickUp is repositioning AI as a tiered, credit-based consumable (500-3K credits/user/mo) rather than unlimited access, creating new upsell motion and revenue per seat • Plan rename from 'Unlimited' to 'Core' signals shift in positioning-Core now emphasizes AI/Brain² integration as central product differentiator across all tiers • Automation value messaging increased significantly ($20→$100→$1000 per tier), reframing automation as premium feature to justify price increases Pricing & Plans: - Plan restructured: Free Forever → Core → Business → Enterprise (previously Free Forever → Unlimited → Business → Enterprise) - Yearly discount increased: 30% → 33% - 'Unlimited' plan renamed to 'Core' with new positioning around AI accessibility AI/Brain Integration: - ClickUp Brain² now prominently featured across all paid tiers with credit-based consumption model - Free Forever: 500 credits/workspace - Core: 1K credits/user/mo (pooled) - Business: 1.5K credits/user/mo (pooled) - Enterprise: 3K credits/user/mo (pooled) - Free tier now includes 'Trial Premium Model Usage' and 'ClickUp Brain² Trial' - Business tier adds 'ClickUp Brain² Scaled' with 'Unlimited AI Notetaker' Features: - Free tier gains: Time Tracking, SyncUps Video Calls (previously Unlimited plan features) - Free tier removes: 'Basic Custom Field Manager' (now 'Custom Fields & Task Types' in Core) - Core tier now includes: '1K Automations/mo' (valued at $20) vs previous tier's baseline - Business tier raises: '10K Automations/mo' (valued at $100) vs previous '5K Automations/mo' - Enterprise tier adds: '1M Automations/mo' (valued at $1,000), white labeling, advanced governance/SSO/SCIM/SAML, audit logs, HIPAA+BAA, connected search across Google Drive/OneDrive/Gmail/Teams/Slack Positioning: - Shift from feature-count parity to AI-credit gating as primary differentiation - New 'MAX' plan introduced: described as 'ONE PLAN. EVERYTHING MAXED' with 'full Max AI engine plus every Enterprise-grade control' - AI/Brain now core to positioning-removed generic '25+ products' messaging, emphasizing Brain², Super Agents, and AI Notetaker as tier drivers What to do: • Audit whether your AI features/pricing strategy can compete with credit-based consumption model; ClickUp is monetizing AI more aggressively and making it table-stakes across all tiers • Benchmark your automation/workflow limits vs ClickUp's new tiers ($20/$100/$1K value messaging) and assess if your positioning on automation is defensible • Review whether free tier feature parity (Time Tracking, video calls now in free) pressures your freemium strategy; prepare counter-narrative on what justifies paid conversion in your product

• monday.com rebrand CRM tiers from generic (Pro/Advanced/Enterprise) to AI-centric (Standard AI/Pro AI/Ultimate AI) with unlimited quotes, new AI agents (Outreach Caller, Lead Sourcer, Meeting Prep), and per-seat billing removed.

  monday.com·8 Nov 2026

  monday.com rebrand CRM tiers from generic (Pro/Advanced/Enterprise) to AI-centric (Standard AI/Pro AI/Ultimate AI) with unlimited quotes, new AI agents (Outreach Caller, Lead Sourcer, Meeting Prep), and per-seat billing removed. Why it matters: • monday.com is aggressively positioning AI as the primary value driver rather than collaboration features, signaling a strategic shift to compete on automation and intelligence rather than UI/UX • The removal of per-seat pricing and introduction of 'AI credits' model suggests a move toward usage-based consumption tied to AI agent execution, which could change the economic model competitors need to match • New pre-built AI agents (lead qualification, enrichment, meeting prep) suggest monday is bundling vertical-specific workflows to appeal to sales teams specifically, narrowing focus from horizontal work platform to CRM-centric play Pricing & Billing: - Removed 'Per seat/month, billed annually' model-now appears to be credit/usage-based tied to AI execution - Enterprise tier now shows 'Custom price, tailored to your organization' (previously vague) Plans: - Removed generic tier names: 'Pro', 'Advanced', 'Enterprise' - Added AI-centric names: 'Standard AI', 'Pro AI', 'Ultimate AI' - Removed positioning: 'For individuals and small teams' and 'For growing business teams' - Added positioning: 'Organize all your team's leads, contacts, & deals' (sales-focused) Features - AI: - Added 'AI Usage' as a first-class metric (credit-based consumption model) - Removed broad 'Monday AI' generic offering - Added specific pre-built agents: Outreach Caller Agent, Lead Sourcer Agent, Meeting Prep Agent, Build Your Own Agent - Changed 'AI work assistant' to include both Notetaker and Sidekick (bundled) - Added 'AI-powered data fields' (auto-fill, categorization, summarization) - Pro tier now includes 'Pro AI' (advanced agent orchestration: 'workflows that link together AI agents, triggers, and actions') - Ultimate tier includes 'Ultimate AI' (not defined in diff, likely highest-tier models) Features - CRM: - Changed quotes from 'Create and share customizable quotes & invoices' to 'unlimited' (removed quantity limits) - Removed 'Guests' feature definition from Standard - Added 'Automate sales processes and streamline communication' as core positioning - Changed contacts limit from unstated to explicit '100,000 active contacts & deals' in Pro - Removed 'Custom automations' from Standard tier (moved to AI workflows) - Changed 'Email sequences' from removed to 'Set email sequences' in Pro tier Support: - Removed generic 'Enterprise-grade support' label - Added tiered support: Standard (not detailed), 'Our absolute best support' (Ultimate), 'Tailored onboarding', '24/7 prioritized support' (Ultimate) - Added 'White-glove migration' (Ultimate only) - Added '25,000 API calls/day' and 'Advanced permissions' to Ultimate tier What to do: • Audit your own CRM pricing architecture: if you use per-seat billing, model the revenue/margin impact of shifting to consumption-based (AI credits/usage) pricing to stay competitive on perceived value • Inventory your AI agent capabilities against monday's new stack (lead qualification, sourcing, meeting prep, email automation) and determine which agents represent product gaps or differentiation opportunities • Conduct win/loss analysis on sales team deals to understand if monday's new 'AI agents as primary value' messaging is resonating with prospects, and adjust positioning/sales narrative accordingly

• ClickUp emphasizes "25+ products" access across all plans and adds annual billing discount messaging to pricing page.

  ClickUp·3 Sept 2026

  ClickUp emphasizes "25+ products" access across all plans and adds annual billing discount messaging to pricing page. Why it matters: • ClickUp is repositioning as a bundled all-in-one platform rather than itemizing features by tier, making it harder for competitors to claim feature differentiation • The prominent "SAVE 30%" annual discount messaging signals aggressive retention focus and may pressure competitors to match or communicate similar discounts more visibly • By listing AI/Brain and Super Agents at plan-level rather than as paid add-ons in the forefront, ClickUp is normalizing these capabilities as table stakes across their entire product line Positioning: - Shifted messaging from individual feature lists to unified "25+ products" bundling language - Elevated AI/Brain and Super Agents to headline tier visibility, signaling these are no longer premium/optional but core platform features - Added prominent annual billing discount callout ("SAVE 30%") above pricing tiers Features: - Explicitly highlighted AI/Brain, Super Agents, Tasks & Projects, Forms, Gantt, Sprints, and Clips as representative of 25+ bundled products - Created '12 more' expandable link to obscure full feature depth (likely reducing comparison friction for lower tiers) What to do: • Audit competitor pricing pages for similar bundling/all-in-one positioning and test messaging that either emphasizes specialized depth vs. breadth or transparent feature-per-tier clarity • Model out impact of ClickUp's 30% annual discount on your own churn/retention benchmarks; prepare customer comms around your own billing incentives if not already competitive • Review whether AI capabilities are positioned as core (free) or premium in your own pricing; align positioning strategy to either match ClickUp's inclusivity or deliberately differentiate on modular pricing.

• monday.com pricing page changed

  monday.com·2 Sept 2026

• ClickUp pricing page changed

  ClickUp·31 Aug 2026

• ClickUp pricing page changed

  ClickUp·30 Aug 2026

• ClickUp pricing page changed

  ClickUp·26 Aug 2026

• ClickUp pricing page changed

  ClickUp·21 Aug 2026

• monday.com repositions CRM around AI agents and restructures pricing to 'Standard AI,' 'Pro AI,' and 'Ultimate AI' tiers with unlimited quotes/invoices and new agent capabilities.

  monday.com·20 Aug 2026

  monday.com repositions CRM around AI agents and restructures pricing to 'Standard AI,' 'Pro AI,' and 'Ultimate AI' tiers with unlimited quotes/invoices and new agent capabilities. Why it matters: • monday.com is aggressively bundling AI-powered agents (outreach caller, lead sourcer, meeting prep, custom agent builder) as core plan differentiators, signaling AI automation is now table-stakes for CRM competition. • Per-seat/month billing removal and shift to contact/deal limits suggests they're optimizing for SMB/mid-market deal flow rather than user proliferation-a pricing model shift that could improve their ARR efficiency. • The 'Ultimate AI' tier introduction with white-glove migration, tailored pricing, and advanced permissions targets enterprise buyers directly, expanding their TAM upmarket while doubling down on AI as the premium lever. Pricing & Billing: - Removed 'per seat/month, billed annually' model - Shifted to contact/deal limits: 100,000 active contacts & deals (Pro and Ultimate) - Ultimate tier now offers 'custom price, tailored to your organization' (enterprise flexibility) Plans & Positioning: - Removed 'For individuals and small teams' positioning (Starter tier concept deprecated) - Renamed/rebranded tiers to emphasize AI: 'Standard AI,' 'Pro AI,' 'Ultimate AI' (previously implied Pro/Advanced/Enterprise) - Removed 'For growing business teams' and 'For large teams with custom workflows' copy-all tiers now AI-first AI Features: - Added 'AI Usage' and 'AI credits are included' messaging - Introduced agent-based capabilities: Outreach Caller Agent (lead qualification & engagement), Lead Sourcer Agent (lead enrichment & pipeline), Meeting Prep Agent (pre-call briefing), Build Your Own Agent (custom multi-agent workflows) - Enhanced AI assistant messaging from basic 'context-aware' to 'Sidekick' (AI work assistant) plus AI-powered data fields (auto-fill, categorization, summarization) Features & Functionality: - Changed quotes/invoices from 'customizable' to 'unlimited customizable' (Pro AI and above) - Added 'Set email sequences' (Pro AI; previously 'Email sequences' under Advanced/Enterprise) - Added 'Automate sales processes and streamline communication' positioning - Removed 'Custom automations' mention (likely now bundled or agent-driven) - Removed 'Guests' definition (external user access concept) Enterprise & Support: - Ultimate tier now includes: 'Our absolute best support,' 'Tailored onboarding,' '24/7 prioritized support,' '25,000 API calls/day,' 'Advanced permissions,' 'White-glove migration' - Removed generic 'Enterprise-grade support' and 'Enterprise-grade security & control (Soon)' placeholders - Added 'Manage pre- to post-sales with enterprise-level features' for Ultimate tier What to do: • Audit your own AI roadmap and agent/automation positioning: monday.com is making AI agents (not just data fields or chat) a primary plan differentiator. Assess whether your product's AI narrative and bundling match or lag their explicitness. • Review your pricing model and SMB/mid-market LTV: if you're still using per-seat billing, model the contact/deal-limit shift's impact on CAC payback and retention-this is a deliberate move to improve unit economics at scale. • Conduct win/loss analysis on recent lost deals to Enterprise buyers; monday.com's white-glove + custom pricing tier is a direct moat-builder. Prepare a credible counter-offer on onboarding, support, and customization.

• ClickUp removes its 'all plans include 25+ products' messaging and simplifies feature visibility on pricing page

  ClickUp·18 Aug 2026

  ClickUp removes its 'all plans include 25+ products' messaging and simplifies feature visibility on pricing page Why it matters: • Signals potential shift in how ClickUp is positioning its all-in-one value prop-may indicate they're segmenting features more aggressively by tier • Removal of 'SAVE 30%' annual discount messaging reduces pricing page friction and could indicate testing different monetization incentives • Simplified feature list removes cognitive burden but may confuse buyers about which products/features come with each plan tier Positioning: - Removed messaging that 'All plans give access to 25+ products' as headline differentiator - Removed explicit feature callouts for Super Agents, AI/Brain, Chat, Tasks & Projects, Docs & Wikis, Forms, Calendar, Whiteboards, Gantt, Time Tracking, Dashboards, Sprints, and Clips from pricing page view - Removed '12 more' feature indication suggesting hidden features across all tiers Pricing Display: - Removed 'SAVE 30%' annual discount messaging from billing toggle - Removed 'Monthly/Yearly' toggle language emphasis What to do: • Audit which features ClickUp is now gatekeeping by plan tier-identify gaps in competitor's base offering your team can exploit • Test messaging emphasizing feature availability across your own pricing tiers to capture buyers confused by ClickUp's reduced transparency • Monitor whether ClickUp re-introduces this messaging or doubles down on tier-based feature segmentation in next 30 days

• monday.com restructures pricing from feature-based tiers to usage-based AI credits model, removes 'Ultimate AI' plan, and shifts positioning toward 'Start free, buy more as needed' consumption pattern.

  monday.com·17 Aug 2026

  monday.com restructures pricing from feature-based tiers to usage-based AI credits model, removes 'Ultimate AI' plan, and shifts positioning toward 'Start free, buy more as needed' consumption pattern. Why it matters: • Signals shift from traditional SaaS licensing to consumption-based pricing-competitive threat if adoption drives lower CAC and stickier retention through gradual upsell • Removal of high-touch 'Ultimate AI' tier (with white-glove migration, 24/7 support, custom pricing) suggests focus on self-serve bottoms-up, potentially weakening enterprise relationship lock-in • Simplification to three named tiers with modular AI add-ons ('Monday AI,' 'Notetaker hours' as discrete line items) may force us to reconsider bundling strategy if customers expect à la carte flexibility Pricing & Billing: - Changed to per-seat/month model billed annually (specific pricing figures not visible in diff) - Introduced consumption-based AI pricing: 'Start for free, buy more as needed' messaging for Monday AI, meeting transcription/summarization, and Notetaker hours - Removed 'Custom price, tailored to your organization' from top tier (previously 'Ultimate AI') Plans: - Removed 'Ultimate AI' plan entirely - Retained and repositioned three tiers: entry-level (individuals/small teams), Pro (growing business teams), and new third tier labeled for 'large teams with custom workflows and enterprise needs' - Added descriptive positioning copy ('For individuals and small teams getting started with CRM,' 'For growing business teams that need the essential toolkit') Features Removed (No Longer Marketed): - Pro AI tier designation and associated workflow-linking features (AI agents, triggers, actions) - Specific agent names: Outreach caller agent, Lead sourcer agent, Build your own agent, Meeting prep agent - Standard AI and Pro AI labels; replaced with modular 'Monday AI' offering - AI-powered data fields (smart fields, auto-fill, categorization) - 100,000 active contacts & deals limit (now appears only under Pro tier without 'active' qualifier) - API calls limit (was 25,000/day; now absent from visible copy) - Tailored onboarding, white-glove migration, and 25,000 API calls/day support features (enterprise only) Features Added or Repositioned: - 'Monday AI': generic AI-powered features with consumption model ('Start for free') - 'Notetaker hours' as discrete purchasable unit (meeting recording, transcription, summarization) - 'Guests' concept: external users (vendors, freelancers, clients) with limited board access-positioned as privacy/containment feature - 'Custom automations' listed as available feature (previously only mentioned for removed 'Ultimate AI') - Email sequences moved to 'Advanced' tier (previously 'Pro') - 'Enterprise-grade support' and 'Enterprise-grade security & control' (marked 'Soon') added as top-tier differentiators Positioning & Messaging: - New messaging: 'Run AI-powered features that streamline your work. Start for free, buy more as needed' (three separate AI modules adopt this language) - Shifted from feature lock-in (e.g., 'Calls, qualifies, and engages leads') to capability-based positioning - Removed sales-specific language ('Organize leads, contacts & deals,' 'Automate sales processes') in favor of generic 'CRM' and 'team workflows' - 'Complete feature list' section removed (likely moved or hidden from pricing page) What to do: • Audit our own pricing model: if we are feature-bundled and competitors move to consumption-based, evaluate whether we need à la carte AI add-ons to maintain competitiveness and reduce price sensitivity at entry • Identify and strengthen enterprise relationships on support/security: monday.com's removal of white-glove services and API-call guarantees is a gap; ensure our enterprise tier offers clear differentiation (e.g., guaranteed SLAs, dedicated CSM, advanced integrations) • Review messaging and buyer positioning: their shift to 'start free, buy more' is bottom-up-friendly; stress-test whether our go-to-market adequately emphasizes early-stage onboarding and modular upgrade paths, or if we risk being perceived as heavy/expensive

• ClickUp removes Templates link from pricing page navigation

  ClickUp·15 Aug 2026

  ClickUp removes Templates link from pricing page navigation Why it matters: • Templates section deprioritized in pricing page UX-suggests either lower usage or repositioning as secondary feature • Simplified navigation may indicate internal focus shift away from template-first onboarding Navigation/Positioning: - Templates link removed from pricing page header/menu navigation - No corresponding plan changes or pricing adjustments What to do: • Monitor whether templates remain available in product or if this signals deprecation of that feature • Check if ClickUp is shifting template strategy toward in-product discovery vs. external marketing

• monday.com CRM rebrands plans (Starter/Pro/Ultimate) and restructures AI capabilities with new agent-based offerings

  monday.com·15 Aug 2026

  monday.com CRM rebrands plans (Starter/Pro/Ultimate) and restructures AI capabilities with new agent-based offerings Why it matters: • monday.com has consolidated its CRM positioning around AI agents (Outreach caller, Lead sourcer, Meeting prep, custom agents) as core differentiation, signaling AI-first go-to-market for sales teams rather than generic workflow automation • The removal of per-seat billing and 'for individuals' language, plus new 'active contacts & deals' language, indicates a shift toward account-based pricing and enterprise-grade positioning that may pressure mid-market competitors on pricing transparency • Specific new capabilities (unlimited quotes/invoices, email sequences now branded 'Set email sequences', data enrichment, call recording/transcription agents) directly compete with standalone sales tools and indicate monday.com is consolidating CRM + sales engagement + AI into single platform Plans: - Plan names and positioning changed: 'For individuals and small teams' descriptor removed; 'For growing business teams' and 'For large teams' descriptors removed - New plan tier structure now shows Starter, Pro, and Ultimate (exact pricing not visible in diff) - 'Soon' label removed from Enterprise-grade security & control, indicating availability status change Pricing & Billing: - Removed: 'Per seat/month, billed annually' language-no new billing model visible in diff, only removal of seat-based framing - Contact limits changed from '100,000 contacts & deals' (old) to '100,000 active contacts & deals' (new) for mid-tier plan AI Features: - Removed generic 'Monday AI' and vague 'AI-powered features' copy; added specific agent types: Outreach caller agent, Lead sourcer agent, Build your own agent, Meeting prep agent - New 'Standard AI' tier language; new 'Pro AI' tier language; new 'Ultimate AI' tier language-AI capabilities now segmented across plans - New AI-powered features added: Calls/qualifies/engages leads 24/7 with call summaries logging; proactively finds and enriches leads; delivers meeting briefings; auto-fills/categorizes/summarizes data fields - Removed: 'Run AI-powered features that streamline your work. Start for free, buy more as needed' (all three variants removed)-replaced with specific agent/credit model - AI credit model introduced: 'AI credits are included in this plan' language added CRM & Sales Features: - Unlimited quotes & invoices: changed from 'Create and share customizable quotes & invoices' (removed) to 'Create and share unlimited customizable quotes & invoices' (added) - Email sequences: changed from 'Email sequences' (removed under Advanced) to 'Set email sequences' (added, now in Pro tier language) - Removed: 'Custom automations' descriptor; added: 'Automate sales processes and streamline communication' - New positioning: 'Organize all your team's leads, contacts, & deals' (added top-level value prop) - New: 'Manage pre- to post-sales with enterprise-level features' (Ultimate tier) Support & Enterprise: - Removed: 'Enterprise-grade support' label alone; added: 'Our absolute best support', 'Tailored onboarding', '24/7, prioritized support', 'White-glove migration' - Added: '25,000 API calls / day', 'Advanced permissions' as Ultimate tier benefits - Removed: 'Guest' user definition (external users on specific boards)-no replacement visible in diff Positioning: - Removed: 'For individuals and small teams getting started with CRM' (Starter tier label) - Removed: 'For growing business teams that need the essential toolkit' (Pro tier label) - Removed: 'For large teams with custom workflows and enterprise needs' (Enterprise tier label) - New tagline approach focuses on specific agent capabilities and workflow automation rather than team size What to do: • Audit your CRM competitor positioning: if you compete on ease-of-use or price-per-seat, monday.com's shift away from per-seat language and toward contact-based + AI-credit models may signal they are de-emphasizing SMB and moving upmarket-reassess your beachhead and pricing strategy accordingly • Conduct feature parity analysis on AI agents (especially lead sourcing, call automation, meeting prep, custom agent builder): determine which are table-stakes vs. differentiators and prioritize any gaps in your AI roadmap, particularly for sales workflows • Request pricing details for all three tiers (Starter/Pro/Ultimate) and map monday.com's new contact limits and support SLAs against your own offerings; monitor if they introduce transparent pricing or retain custom quotes for Enterprise

• monday.com overhauls CRM positioning, removes AI agent suite and pricing transparency, moves AI to consumption-based model

  monday.com·13 Aug 2026

  monday.com overhauls CRM positioning, removes AI agent suite and pricing transparency, moves AI to consumption-based model Why it matters: • AI capabilities shift from included/plan-based to consumption-based pricing ('Start for free, buy more as needed'), creating new revenue streams but potentially signaling reduced AI differentiation in base tiers • Removal of entire AI agent product line (Outreach Caller, Lead Sourcer, Build Your Own Agent, Meeting Prep Agent) and Pro AI tier suggests strategic pivot away from agentic automation-check if this is market repositioning or internal deprioritization • CRM messaging changes from sales-focused ('leads, contacts, deals') to team-oriented workflows ('3 workflows', '20 workflows', '250 workflows'), indicating potential shift in go-to-market strategy and buyer persona targeting Pricing & Plans: - Pricing display changed: added 'Per seat/month, billed annually' language (new tier positioning clarity) - Removed 'Ultimate AI' tier entirely-no longer offering highest-tier AI plan to customers - Removed '100,000 active contacts & deals' language; replaced with '100,000 contacts & deals' (possible plan restructuring) - Removed 'Custom price, tailored to your organization' messaging from top tier AI & Automation: - Removed dedicated 'Standard AI' and 'Pro AI' tier branding; consolidated to 'Monday AI' with consumption-based positioning - Removed all agent-based AI features: Outreach Caller Agent, Lead Sourcer Agent, Build Your Own Agent, Meeting Prep Agent - Removed 'AI credits are included in this plan'; replaced with 'Start for free, buy more as needed' (shift to pay-per-use model) - Added consumption-based AI features: Notetaker Hours (metered), AI assistant (free tier + paid), meeting transcription/summarization (free tier + paid) Workflows & Automation: - Added workflow limits to each tier: '3 workflows' (Base), '20 workflows' (Pro), '250 workflows' (Advanced/Enterprise) - Removed 'Build workflows that link together AI agents, triggers, and actions' messaging; replaced with simpler 'Build and run workflows to connect work across your boards' - Changed from 'Automate sales processes' to 'Custom automations' (broadened language) Features & Messaging: - Removed 'Organize all your team's leads, contacts, & deals' from main positioning; changed to 'Create and share customizable quotes & invoices' (reduced from 'unlimited') - Removed 'Standard AI' and detailed AI work assistant feature bullets (Sidekick, smart fields, AI-powered data fields) - Added guest/external user definition: 'Guests are external users (vendors, freelancers, clients, etc.) with who can only access boards you invite them to, keeping the rest of your account private' - Added tier descriptors: 'For individuals and small teams getting started with CRM', 'For growing business teams', 'For large teams with custom workflows and enterprise needs' Support & Enterprise: - Removed specific support features: 'Our absolute best support', 'Tailored onboarding', '24/7, prioritized support', 'White-glove migration', '25,000 API calls / day', 'Advanced permissions' - Added generic 'Enterprise-grade support' and 'Enterprise-grade security & control' (marked 'Soon') Positioning: - Removed 'Manage pre- to post-sales with enterprise-level features' messaging from top tier - Rebranded from 'sales automation + AI agents' to 'workflow-first, CRM-light' platform positioning What to do: • Audit your AI differentiation: if monday.com is deprioritizing agents and moving AI to consumption-based, determine if this signals market shift away from agentic features or internal reallocation-adjust positioning accordingly • Pressure-test your support/enterprise messaging: monday.com removed granular support guarantees in favor of generic 'Soon' enterprise promises; validate your competitive advantage in SLAs, onboarding, and API limits • Map workflow strategy: monday.com now promotes workflow counts ('3', '20', '250') as tier differentiators; clarify how your workflow/automation offering maps and whether you should emphasize limits or capabilities parity