ClickUp vs Notion pricing

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

1. Row 1
   ClickUp

   Free$0/user/mo

   Notion

   Free$0/seat/month
2. Row 2
   ClickUp

   Core$9/user/mo

   Notion

   Plus$10/seat/month
3. Row 3
   ClickUp

   Business$17/user/mo

   Notion

   Business$20/seat/month
4. Row 4
   ClickUp

   EnterpriseCustom

   Notion

   EnterpriseCustom
5. Row 5
   ClickUp

   Max$100/user/mo

   NotionNo tier at this position.

The entry tier

Changes we recorded

Every change we have written up for either page, newest first.

• ClickUp removes Audio Generation from AI features, rebrands Unlimited Plan to Core Plan, and adds Creative Studio and AI Workflows product links.

  ClickUp·12 Nov 2026

  ClickUp removes Audio Generation from AI features, rebrands Unlimited Plan to Core Plan, and adds Creative Studio and AI Workflows product links. Why it matters: • Plan naming change from Unlimited to Core signals potential tier restructuring; competitors should monitor whether this reflects broader plan architecture changes or pricing tier repositioning. • Addition of Creative Studio and AI Workflows links indicates ClickUp is expanding AI-native capabilities and feature discoverability, suggesting intensifying focus on AI-powered work tools. • Removal of Audio Generation and reframing of AI governance from 'Coming soon' to 'Feature trial' suggests product roadmap recalibration away from audio toward video and governance maturity. Features: - Video & Audio Generation removed; Video generation added (audio capability discontinued or de-emphasized). - AI governance status changed from 'Coming soon' to 'Feature trial' across trial and paid tiers. - New product links surfaced: Talk to Brain (URL changed from /talk-to-text to /voice), Creative Studio, AI Workflows, and Sheets. Plans: - Unlimited Plan renamed to Core Plan (guest seat allocation policy unchanged: 5 seats for 1 paid user, 2 seats per additional paid user). What to do: • Audit ClickUp's full plan naming and tier structure to assess whether Core Plan rename signals rebranding of the entire tier ladder; update positioning if ClickUp is consolidating or repositioning entry/mid-market segments. • Evaluate your own AI feature roadmap against Creative Studio and AI Workflows; if ClickUp is bundling generative content and workflow automation natively, consider feature parity or differentiated AI positioning. • Track ClickUp Brain product messaging; increased link density suggests ecosystem expansion and suggests monitoring for new pricing models or upsell paths tied to AI modules.

• ClickUp rebrand from Free/Unlimited/Business/Enterprise to Free Forever/Core/Business/Enterprise with AI credits model and 33% yearly discount (up from 30%)

  ClickUp·8 Nov 2026

  ClickUp rebrand from Free/Unlimited/Business/Enterprise to Free Forever/Core/Business/Enterprise with AI credits model and 33% yearly discount (up from 30%) Why it matters: • ClickUp is repositioning AI as a tiered, credit-based consumable (500-3K credits/user/mo) rather than unlimited access, creating new upsell motion and revenue per seat • Plan rename from 'Unlimited' to 'Core' signals shift in positioning-Core now emphasizes AI/Brain² integration as central product differentiator across all tiers • Automation value messaging increased significantly ($20→$100→$1000 per tier), reframing automation as premium feature to justify price increases Pricing & Plans: - Plan restructured: Free Forever → Core → Business → Enterprise (previously Free Forever → Unlimited → Business → Enterprise) - Yearly discount increased: 30% → 33% - 'Unlimited' plan renamed to 'Core' with new positioning around AI accessibility AI/Brain Integration: - ClickUp Brain² now prominently featured across all paid tiers with credit-based consumption model - Free Forever: 500 credits/workspace - Core: 1K credits/user/mo (pooled) - Business: 1.5K credits/user/mo (pooled) - Enterprise: 3K credits/user/mo (pooled) - Free tier now includes 'Trial Premium Model Usage' and 'ClickUp Brain² Trial' - Business tier adds 'ClickUp Brain² Scaled' with 'Unlimited AI Notetaker' Features: - Free tier gains: Time Tracking, SyncUps Video Calls (previously Unlimited plan features) - Free tier removes: 'Basic Custom Field Manager' (now 'Custom Fields & Task Types' in Core) - Core tier now includes: '1K Automations/mo' (valued at $20) vs previous tier's baseline - Business tier raises: '10K Automations/mo' (valued at $100) vs previous '5K Automations/mo' - Enterprise tier adds: '1M Automations/mo' (valued at $1,000), white labeling, advanced governance/SSO/SCIM/SAML, audit logs, HIPAA+BAA, connected search across Google Drive/OneDrive/Gmail/Teams/Slack Positioning: - Shift from feature-count parity to AI-credit gating as primary differentiation - New 'MAX' plan introduced: described as 'ONE PLAN. EVERYTHING MAXED' with 'full Max AI engine plus every Enterprise-grade control' - AI/Brain now core to positioning-removed generic '25+ products' messaging, emphasizing Brain², Super Agents, and AI Notetaker as tier drivers What to do: • Audit whether your AI features/pricing strategy can compete with credit-based consumption model; ClickUp is monetizing AI more aggressively and making it table-stakes across all tiers • Benchmark your automation/workflow limits vs ClickUp's new tiers ($20/$100/$1K value messaging) and assess if your positioning on automation is defensible • Review whether free tier feature parity (Time Tracking, video calls now in free) pressures your freemium strategy; prepare counter-narrative on what justifies paid conversion in your product

• Notion shifts to seat-based pricing and introduces credit-based AI consumption model with Standard (1,500/mo) and Select (500/mo) credits per user.

  Notion·8 Nov 2026

  Notion shifts to seat-based pricing and introduces credit-based AI consumption model with Standard (1,500/mo) and Select (500/mo) credits per user. Why it matters: • Notion fundamentally changed billing from per-member to per-seat architecture, directly impacting how enterprises budget and scale-competitors should clarify their pricing model clarity advantage. • AI features now require separate credit consumption tracked per user, creating new revenue levers and potential lock-in; competitors offering unlimited or simpler AI pricing may have messaging advantage. • Removal of 'Chat with us' and shift to explicit 'Contact sales' for Enterprise signals Notion is tightening sales motion-watch for acceleration in land-and-expand tactics. Pricing: - Free plan: $0/member → $0/seat (terminology shift to 'seat') - Plus plan: $10/member → $10/seat - Pro plan: $20/member → $20/seat - Enterprise: Added explicit 'Custom pricing' label with Contact us CTA Plans & Features: - Removed 'Unlimited charts' and 'Unlimited collaborative blocks' from feature list for Plus/Pro tiers - Added 'Collaborative blocks' to Plus tier (not unlimited) - File uploads: Plus/Pro now cap at 5GB per file (previously unlimited) - Free plan file cap remains 5MB per file AI & Credits: - Introduced dual-credit system: Standard Credits (1,500/month per seat) and Select Credits (500/month per seat) - Standard Credits: used for Notion-picked models (Notion Agent on Auto, AI Meeting Notes, Database Autofill) - Select Credits: used for user-selected models and Custom Agents owned by user - Custom Agents moved from pilot/freemium to credit-based pricing ($10 per 1,000 credits previously mentioned, now seat-allocated) - Workers (Beta) now consume credits starting October 15 - Removed 'Meeting Notes Beta' and 'Research Mode Beta' labels; both now credit-based features Features Removed: - Removed 'Chat with us' support CTA - Removed 'Unlimited charts' from plan features - Removed 'Unlimited collaborative blocks' from plan features - Removed 'Unlimited guests' feature call-out - Removed 'Unlimited published pages' call-out (now listed as 'Published pages' without limit qualifier) Developer & Advanced: - Added explicit 'Skills library' feature: reusable instructions for agents, shared with teams - Developer platform and CLI remain but less prominently featured Integrations: - Customer logos (OpenAI, Figma, Volvo, Ramp, Cursor) updated/refreshed but same count What to do: • Audit pricing positioning: If your product uses unlimited AI or simple per-feature pricing, emphasize transparency and simplicity vs. Notion's new dual-credit complexity in marketing. • Competitive battle-card update: Document Notion's seat-based model and credit consumption limits-sales teams need clear messaging on when per-seat or consumption-based pricing becomes disadvantageous vs. your model. • Monitor Enterprise motion: Notion removed self-service 'Chat' and pushed to 'Contact sales' for Enterprise-expect aggressive sales outreach; ensure your sales team is prepped with differentiation on flexibility and onboarding speed.

• ClickUp emphasizes "25+ products" access across all plans and adds annual billing discount messaging to pricing page.

  ClickUp·3 Sept 2026

  ClickUp emphasizes "25+ products" access across all plans and adds annual billing discount messaging to pricing page. Why it matters: • ClickUp is repositioning as a bundled all-in-one platform rather than itemizing features by tier, making it harder for competitors to claim feature differentiation • The prominent "SAVE 30%" annual discount messaging signals aggressive retention focus and may pressure competitors to match or communicate similar discounts more visibly • By listing AI/Brain and Super Agents at plan-level rather than as paid add-ons in the forefront, ClickUp is normalizing these capabilities as table stakes across their entire product line Positioning: - Shifted messaging from individual feature lists to unified "25+ products" bundling language - Elevated AI/Brain and Super Agents to headline tier visibility, signaling these are no longer premium/optional but core platform features - Added prominent annual billing discount callout ("SAVE 30%") above pricing tiers Features: - Explicitly highlighted AI/Brain, Super Agents, Tasks & Projects, Forms, Gantt, Sprints, and Clips as representative of 25+ bundled products - Created '12 more' expandable link to obscure full feature depth (likely reducing comparison friction for lower tiers) What to do: • Audit competitor pricing pages for similar bundling/all-in-one positioning and test messaging that either emphasizes specialized depth vs. breadth or transparent feature-per-tier clarity • Model out impact of ClickUp's 30% annual discount on your own churn/retention benchmarks; prepare customer comms around your own billing incentives if not already competitive • Review whether AI capabilities are positioned as core (free) or premium in your own pricing; align positioning strategy to either match ClickUp's inclusivity or deliberately differentiate on modular pricing.

• Notion adds live chat support widget to pricing page

  Notion·3 Sept 2026

  Notion adds live chat support widget to pricing page Why it matters: • Notion is optimizing conversion funnel by reducing friction for pricing inquiries, particularly for enterprise/custom deals • Live chat on pricing signals confidence in plan positioning and willingness to engage prospects in real-time Positioning: - Added live chat widget to pricing page with custom avatar branding - Chat option available during pricing evaluation to handle objections or custom plan discussions What to do: • Audit your own pricing page engagement tools-if you lack live chat or comparable conversion optimization, implement similar friction-reduction mechanics • Monitor whether Notion's chat volume increases and track common questions to identify competitive weaknesses in your positioning or plan clarity

• ClickUp pricing page changed

  ClickUp·31 Aug 2026

• Notion pricing page changed

  Notion·30 Aug 2026

• ClickUp pricing page changed

  ClickUp·30 Aug 2026

• Notion pricing page changed

  Notion·29 Aug 2026

• ClickUp pricing page changed

  ClickUp·26 Aug 2026

• ClickUp pricing page changed

  ClickUp·21 Aug 2026

• ClickUp removes its 'all plans include 25+ products' messaging and simplifies feature visibility on pricing page

  ClickUp·18 Aug 2026

  ClickUp removes its 'all plans include 25+ products' messaging and simplifies feature visibility on pricing page Why it matters: • Signals potential shift in how ClickUp is positioning its all-in-one value prop-may indicate they're segmenting features more aggressively by tier • Removal of 'SAVE 30%' annual discount messaging reduces pricing page friction and could indicate testing different monetization incentives • Simplified feature list removes cognitive burden but may confuse buyers about which products/features come with each plan tier Positioning: - Removed messaging that 'All plans give access to 25+ products' as headline differentiator - Removed explicit feature callouts for Super Agents, AI/Brain, Chat, Tasks & Projects, Docs & Wikis, Forms, Calendar, Whiteboards, Gantt, Time Tracking, Dashboards, Sprints, and Clips from pricing page view - Removed '12 more' feature indication suggesting hidden features across all tiers Pricing Display: - Removed 'SAVE 30%' annual discount messaging from billing toggle - Removed 'Monthly/Yearly' toggle language emphasis What to do: • Audit which features ClickUp is now gatekeeping by plan tier-identify gaps in competitor's base offering your team can exploit • Test messaging emphasizing feature availability across your own pricing tiers to capture buyers confused by ClickUp's reduced transparency • Monitor whether ClickUp re-introduces this messaging or doubles down on tier-based feature segmentation in next 30 days

• ClickUp removes Templates link from pricing page navigation

  ClickUp·15 Aug 2026

  ClickUp removes Templates link from pricing page navigation Why it matters: • Templates section deprioritized in pricing page UX-suggests either lower usage or repositioning as secondary feature • Simplified navigation may indicate internal focus shift away from template-first onboarding Navigation/Positioning: - Templates link removed from pricing page header/menu navigation - No corresponding plan changes or pricing adjustments What to do: • Monitor whether templates remain available in product or if this signals deprecation of that feature • Check if ClickUp is shifting template strategy toward in-product discovery vs. external marketing

• Notion removes live chat widget from pricing page

  Notion·15 Aug 2026

  Notion removes live chat widget from pricing page Why it matters: • Reduces direct contact friction for pricing inquiries-sales conversations may now route through contact form or demo requests instead • Suggests Notion may be optimizing support cost structure or shifting sales motion for enterprise deals Positioning: - Removed live chat widget from pricing page (previously featured Notion chat avatar) - Direct messaging capability no longer prominently available at point of purchase consideration What to do: • Monitor whether Notion redirects pricing inquiries through alternative contact channels (form, calendar links, or dedicated sales email) • Assess if this signals a shift in Notion's sales strategy-could indicate they're concentrating support on higher-value deals or reducing real-time support overhead