Design tool pricing tracker

Figma vs Framer pricing

Both of these are in Design tool, and we read both pricing pages the same way, with the same reader. Everything below is what each page printed on the day we read it. Figma read on 4 Sept 2026, Framer on 3 Sept 2026.

We check each page about once a day, so this is a daily reading, not a live feed. Prices are copied as printed, never converted and never averaged.

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

  1. Row 1
    Figma
    StarterFree
    Framer
    FreeFree
  2. Row 2
    Figma
    Professional$16/mo
    Framer
    Basic$10/month
  3. Row 3
    Figma
    Organization$55/mo
    Framer
    Pro$30/month
  4. Row 4
    Figma
    Enterprise$90/mo
    Framer
    EnterpriseCustom

The entry tier

Framer is the cheaper of the two at the entry tier: $10/month on Basic, against $16/mo on Professional. That is $6 less, 38 percent below Figma.

Both figures are for the whole account, per month, so they are like for like. This is the cheapest paid monthly tier we can read on each page. Free tiers, quoted tiers and per-unit rates are left out, because none of those is a figure you can put next to another company's figure.

Changes we recorded

Every change we have written up for either page, newest first.

  • Framer clarifies that only paid plans include monthly AI credits, removing free tier access to Agents and Localization features.

    Framer3 Sept 2026

    Framer clarifies that only paid plans include monthly AI credits, removing free tier access to Agents and Localization features. Why it matters: • Framer is monetizing AI-powered features (Agents, Localization) by restricting them to paid plans, creating a clearer upsell funnel from free to paid tiers • This positioning change signals AI features are now core differentiators Framer expects customers to pay for, rather than included benefits across all users • Competitors should evaluate whether AI features are free tier perks or premium-only, and consider repositioning to match or differentiate against this pricing strategy Positioning: - Changed language from 'Every plan includes monthly credits' to 'Every paid plan includes monthly credits,' explicitly excluding free tier users from AI features like Agents and Localization - Free users can no longer access Agents, Localization, and other credit-powered AI features; these are now exclusively for paid plan subscribers What to do: • Audit your own free tier AI feature offerings and determine if Framer's paid-only approach creates an opening to offer more generous free AI access as a differentiation lever • Validate with sales and customer data whether restricting AI features to paid plans increases conversion rates or creates friction at the free-to-paid transition • Review messaging on your pricing page to ensure clarity about which features are free vs. paid, and consider whether AI/automation should be highlighted as premium differentiation

  • Figma pricing page changed

    Figma3 Sept 2026
  • Figma pricing page changed

    Figma29 Aug 2026
  • Figma pricing page changed

    Figma27 Aug 2026
  • Framer pricing page changed

    Framer26 Aug 2026
  • Figma pricing page changed

    Figma23 Aug 2026
  • Figma adds locale parameter to pricing page CTA links

    Figma20 Aug 2026

    Figma adds locale parameter to pricing page CTA links Why it matters: • Improved localization tracking and regional user segmentation for Figma's conversion funnel • Potential for region-specific pricing or onboarding flows in future iterations Pricing: - CTA links updated from /signup to /signup?locale=en-us parameter What to do: • Monitor for expanded locale variants on Figma's pricing page in coming weeks to detect regional pricing strategies • Continue tracking Figma's international expansion efforts through similar technical markers

  • Framer reorganizes pricing page hierarchy with heading structure changes but maintains all core messaging and plan offerings.

    Framer20 Aug 2026

    Framer reorganizes pricing page hierarchy with heading structure changes but maintains all core messaging and plan offerings. Why it matters: • Visual hierarchy adjustment suggests potential UX refinement testing but no material change to competitive positioning • No price, plan, or feature changes detected so competitive dynamics remain identical Page Structure: - 'Try for free', 'Creative personal sites', and 'Mission critical sites' converted from body text emphasis to heading-level formatting (h6) What to do: • Monitor next 2-4 weeks for follow-up pricing or messaging changes that may be under A/B testing • No immediate action required; continue existing competitive strategy

  • Figma corrected copy on custom tools messaging (minor typo fix from 'Buld' to 'Build').

    Figma17 Aug 2026

    Figma corrected copy on custom tools messaging (minor typo fix from 'Buld' to 'Build'). Why it matters: • Cosmetic correction with no strategic implication • No change to positioning, features, pricing, or competitive differentiation Copy & Messaging: - Fixed typo: 'Buld custom tools' → 'Build custom tools' (no functional impact) What to do: • No action required-this is a routine copy correction with zero competitive implications

The two pages were read on different days, Figma on 4 Sept 2026 and Framer on 3 Sept 2026, so the figures above are not one moment. Prices are copied as printed, never converted and never averaged, and a vendor can change a page any time after we read it. Open both pricing pages before you act on any of this. More Design tool comparisons, or the dataset behind all of it.

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