Figma vs Framer pricing
Both of these are in Design tool, and we read both pricing pages the same way, with the same reader. Everything below is what each page printed on the day we read it. Both pages read on 10 Nov 2026.
We check each page about once a week, so this is a weekly reading, not a live feed. Prices are copied as printed, never converted and never averaged.
The two pages
Tier by tier
Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.
- Row 1FigmaStarterFreeFramerFreeFree
- Row 2FigmaProfessional$16/moFramerBasic$10/month
- Row 3FigmaOrganization$55/moFramerPro$30/month
- Row 4FigmaEnterprise$90/moFramerEnterpriseCustom
The entry tier
Framer is the cheaper of the two at the entry tier: $10/month on Basic, against $16/mo on Professional. That is $6 less, 38 percent below Figma.
Both figures are for the whole account, per month, so they are like for like. This is the cheapest paid monthly tier we can read on each page. Free tiers, quoted tiers and per-unit rates are left out, because none of those is a figure you can put next to another company's figure.
Changes we recorded
Every change we have written up for either page, newest first.
Figma expands feature access across all seats with Figma Specs, Figma Motion, enhanced Make capabilities, and multi-org GitHub support while removing unlimited teams positioning
Figma8 Nov 2026Figma expands feature access across all seats with Figma Specs, Figma Motion, enhanced Make capabilities, and multi-org GitHub support while removing unlimited teams positioning Why it matters: • Figma is aggressively democratizing premium features (Specs, Motion, advanced Make) across seat types, reducing feature differentiation and making it harder to justify seat-based pricing tier competition • The introduction of Figma Specs and deeper Make integration (Payload support, environment variables, custom MCP connectors) signals Figma positioning as a full-stack design-to-development platform, not just design tools • Multi-GitHub org support and custom MCP connectors indicate Figma is building lock-in through enterprise integration depth-competing products need stronger workflow integration strategies Plans & Seat Access: - Full seat now includes Figma Motion (newly added product) - Dev seat now includes Figma Specs access (previously not mentioned) - Collab seat now includes Figma Specs access (previously not mentioned) - Removed 'Unlimited teams' messaging from plan positioning New Features & Capabilities: - Figma Specs (Beta) now available on all seats with formatting tools (headings, bulleted lists, tables), canvas-native specs, and standalone specs - Make: Added Payload backend scaffolding (database, APIs, auth, admin panel) - Make: Environment variables for managing secrets and settings - Make: Figma agent now supports custom MCP connectors (user-created integrations) - Make: Figma agent supports connecting multiple GitHub organizations to single plan - Figma agent moved from free beta to production (standard AI credit usage will apply post-GA) Library & Framework Access: - Upgraded from 'One active library and one framework' to 'Unlimited libraries and multiple frameworks' Removed/Deprecated: - Removed explicit 'Unlimited teams' feature messaging - Removed beta-specific FAQ about AI agent credit consumption during beta period - Removed basic product descriptions for Dev seat, Collab seat, and Full seat (descriptions now more detailed but structure unchanged) What to do: • Audit seat-based pricing strategy: if your product relies on feature gates between tiers, Figma's move to include Specs/advanced features in lower seats suggests customers now expect broader feature access-consider collapsing or redefining your tier differentiation • Evaluate Make/automation ecosystem depth: Figma's custom MCP connectors + multi-GitHub orgs + Payload integration create significant workflow stickiness; invest in native integrations with top enterprise platforms (git, backends, APIs) to compete for developer adoption • Monitor Figma Specs positioning and adoption metrics: if Specs becomes the standard for design documentation within Figma plans, it threatens standalone spec/documentation tools; prepare positioning for why your alternative is better for cross-functional teams
Framer pricing page changed
Framer8 Nov 2026Framer clarifies that only paid plans include monthly AI credits, removing free tier access to Agents and Localization features.
Framer3 Sept 2026Framer clarifies that only paid plans include monthly AI credits, removing free tier access to Agents and Localization features. Why it matters: • Framer is monetizing AI-powered features (Agents, Localization) by restricting them to paid plans, creating a clearer upsell funnel from free to paid tiers • This positioning change signals AI features are now core differentiators Framer expects customers to pay for, rather than included benefits across all users • Competitors should evaluate whether AI features are free tier perks or premium-only, and consider repositioning to match or differentiate against this pricing strategy Positioning: - Changed language from 'Every plan includes monthly credits' to 'Every paid plan includes monthly credits,' explicitly excluding free tier users from AI features like Agents and Localization - Free users can no longer access Agents, Localization, and other credit-powered AI features; these are now exclusively for paid plan subscribers What to do: • Audit your own free tier AI feature offerings and determine if Framer's paid-only approach creates an opening to offer more generous free AI access as a differentiation lever • Validate with sales and customer data whether restricting AI features to paid plans increases conversion rates or creates friction at the free-to-paid transition • Review messaging on your pricing page to ensure clarity about which features are free vs. paid, and consider whether AI/automation should be highlighted as premium differentiation
Figma pricing page changed
Figma3 Sept 2026Figma pricing page changed
Figma29 Aug 2026Figma pricing page changed
Figma27 Aug 2026Framer pricing page changed
Framer26 Aug 2026Figma pricing page changed
Figma23 Aug 2026Figma adds locale parameter to pricing page CTA links
Figma20 Aug 2026Figma adds locale parameter to pricing page CTA links Why it matters: • Improved localization tracking and regional user segmentation for Figma's conversion funnel • Potential for region-specific pricing or onboarding flows in future iterations Pricing: - CTA links updated from /signup to /signup?locale=en-us parameter What to do: • Monitor for expanded locale variants on Figma's pricing page in coming weeks to detect regional pricing strategies • Continue tracking Figma's international expansion efforts through similar technical markers
Framer converts free tier messaging and use-case headers from italicized text to heading-level formatting
Framer20 Aug 2026Framer converts free tier messaging and use-case headers from italicized text to heading-level formatting Why it matters: • No change to pricing structure, plan availability, or feature set • Purely presentational restructuring of existing tier descriptions • Indicates potential page redesign work but no competitive threat or positioning shift Positioning: - Free tier tagline 'Try for free' changed from italicized text to heading-level format - Use-case descriptor 'Creative personal sites' changed from italicized text to heading-level format - Use-case descriptor 'Mission critical sites' changed from italicized text to heading-level format What to do: • Monitor for follow-up changes that may signal a broader pricing page or product tier restructuring • No immediate action required; this is cosmetic HTML/styling only
Figma corrected copy on custom tools messaging (minor typo fix from 'Buld' to 'Build').
Figma17 Aug 2026Figma corrected copy on custom tools messaging (minor typo fix from 'Buld' to 'Build'). Why it matters: • Cosmetic correction with no strategic implication • No change to positioning, features, pricing, or competitive differentiation Copy & Messaging: - Fixed typo: 'Buld custom tools' → 'Build custom tools' (no functional impact) What to do: • No action required-this is a routine copy correction with zero competitive implications
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