Design tool pricing tracker

What each page shows now

Two of them, side by side

Every pair in this category on its own page: both ladders lined up tier by tier, the entry prices next to each other, and the date we read each page.

• Figma vs Framer pricing
• Figma vs Miro pricing
• Figma vs Webflow pricing
• Framer vs Miro pricing
• Framer vs Webflow pricing
• Miro vs Webflow pricing

Changes we recorded

• Framer clarifies that only paid plans include monthly AI credits, removing free tier access to Agents and Localization features.

  Framer·3 Sept 2026

  Framer clarifies that only paid plans include monthly AI credits, removing free tier access to Agents and Localization features. Why it matters: • Framer is monetizing AI-powered features (Agents, Localization) by restricting them to paid plans, creating a clearer upsell funnel from free to paid tiers • This positioning change signals AI features are now core differentiators Framer expects customers to pay for, rather than included benefits across all users • Competitors should evaluate whether AI features are free tier perks or premium-only, and consider repositioning to match or differentiate against this pricing strategy Positioning: - Changed language from 'Every plan includes monthly credits' to 'Every paid plan includes monthly credits,' explicitly excluding free tier users from AI features like Agents and Localization - Free users can no longer access Agents, Localization, and other credit-powered AI features; these are now exclusively for paid plan subscribers What to do: • Audit your own free tier AI feature offerings and determine if Framer's paid-only approach creates an opening to offer more generous free AI access as a differentiation lever • Validate with sales and customer data whether restricting AI features to paid plans increases conversion rates or creates friction at the free-to-paid transition • Review messaging on your pricing page to ensure clarity about which features are free vs. paid, and consider whether AI/automation should be highlighted as premium differentiation

• Figma pricing page changed

  Figma·3 Sept 2026

• Miro pricing page changed

  Miro·3 Sept 2026

• Figma pricing page changed

  Figma·29 Aug 2026

• Miro pricing page changed

  Miro·28 Aug 2026

• Figma pricing page changed

  Figma·27 Aug 2026

• Framer pricing page changed

  Framer·26 Aug 2026

• Miro pricing page changed

  Miro·26 Aug 2026

• Webflow pricing page changed

  Webflow·23 Aug 2026

• Figma pricing page changed

  Figma·23 Aug 2026

• Miro pricing page changed

  Miro·23 Aug 2026

• Miro pricing page changed

  Miro·21 Aug 2026

• Figma adds locale parameter to pricing page CTA links

  Figma·20 Aug 2026

  Figma adds locale parameter to pricing page CTA links Why it matters: • Improved localization tracking and regional user segmentation for Figma's conversion funnel • Potential for region-specific pricing or onboarding flows in future iterations Pricing: - CTA links updated from /signup to /signup?locale=en-us parameter What to do: • Monitor for expanded locale variants on Figma's pricing page in coming weeks to detect regional pricing strategies • Continue tracking Figma's international expansion efforts through similar technical markers

• Framer reorganizes pricing page hierarchy with heading structure changes but maintains all core messaging and plan offerings.

  Framer·20 Aug 2026

  Framer reorganizes pricing page hierarchy with heading structure changes but maintains all core messaging and plan offerings. Why it matters: • Visual hierarchy adjustment suggests potential UX refinement testing but no material change to competitive positioning • No price, plan, or feature changes detected so competitive dynamics remain identical Page Structure: - 'Try for free', 'Creative personal sites', and 'Mission critical sites' converted from body text emphasis to heading-level formatting (h6) What to do: • Monitor next 2-4 weeks for follow-up pricing or messaging changes that may be under A/B testing • No immediate action required; continue existing competitive strategy

• Figma corrected copy on custom tools messaging (minor typo fix from 'Buld' to 'Build').

  Figma·17 Aug 2026

  Figma corrected copy on custom tools messaging (minor typo fix from 'Buld' to 'Build'). Why it matters: • Cosmetic correction with no strategic implication • No change to positioning, features, pricing, or competitive differentiation Copy & Messaging: - Fixed typo: 'Buld custom tools' → 'Build custom tools' (no functional impact) What to do: • No action required-this is a routine copy correction with zero competitive implications

• Miro updated asset CDN/hosting (image URLs refreshed with new timestamp).

  Miro·17 Aug 2026

  Miro updated asset CDN/hosting (image URLs refreshed with new timestamp). Why it matters: • No pricing, plan structure, feature set, or positioning changes detected. • Image asset migration appears to be routine infrastructure/CDN refresh (timestamp change from 1786701264894 to 1786970444488). Assets: - All integration logos (Microsoft, Slack, Google, Adobe, Claude Code, GitHub Copilot, OpenAI Codex, Jira, Asana, Linear, ClickUp, Azure DevOps) re-hosted with new CDN URL timestamp. - All compliance/security badges (ISO, SOC2, SOC3, NIST, TISAX, GDPR) re-hosted with new CDN URL timestamp. What to do: • No competitive action required. Monitor for substantive changes to pricing page in next update cycle. • If planning pricing strategy revision, continue based on current Miro positioning-no material shift detected.

• Miro refreshed pricing page assets and CDN cache (no material pricing or feature changes detected).

  Miro·15 Aug 2026

  Miro refreshed pricing page assets and CDN cache (no material pricing or feature changes detected). Why it matters: • All changes are CDN/asset URL updates with identical image filenames and alt text, indicating a routine cache refresh rather than strategic repositioning. • No pricing tiers, plan names, features, or integrations were added, removed, or modified based on the diff. • Competitors should continue monitoring for actual pricing or positioning changes rather than reacting to asset redeployments. Assets & CDN: - All integration partner logos (Microsoft, Slack, Google, Adobe, Claude Code, GitHub Copilot, OpenAI Codex, Jira, Asana, Linear, ClickUp, Azure DevOps) refreshed from CDN timestamp 1786453802020 to 1786701264894 - All compliance badges (ISO, SOC2, SOC3, NIST, TISAX, GDPR) refreshed to new CDN URL - No changes to logo filenames, alt text, or visual presentation What to do: • Continue normal competitive monitoring; no strategic response required at this time. • Set up automated alerts on actual pricing page content changes (plan names, prices, features, CTAs) rather than asset updates.