Design tool pricing tracker

Figma vs Miro pricing

Both of these are in Design tool, and we read both pricing pages the same way, with the same reader. Everything below is what each page printed on the day we read it. Both pages read on 10 Nov 2026.

We check each page about once a week, so this is a weekly reading, not a live feed. Prices are copied as printed, never converted and never averaged.

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

  1. Row 1
    Figma
    StarterFree
    Miro
    FreeFree
  2. Row 2
    Figma
    Professional$16/mo
    Miro
    Starter$8/month per member, billed yearly
  3. Row 3
    Figma
    Organization$55/mo
    Miro
    Business$20/month per member, billed yearly
  4. Row 4
    Figma
    Enterprise$90/mo
    Miro
    EnterpriseCustom

The entry tier

Miro is the cheaper of the two at the entry tier: $8/month per member, billed yearly on Starter, against $16/mo on Professional. That is $8 less, 50 percent below Figma.

Miro charges per person and Figma charges for the whole account, so the two figures are not like for like. This is the cheapest paid monthly tier we can read on each page. Free tiers, quoted tiers and per-unit rates are left out, because none of those is a figure you can put next to another company's figure.

Changes we recorded

Every change we have written up for either page, newest first.

  • Figma expands feature access across all seats with Figma Specs, Figma Motion, enhanced Make capabilities, and multi-org GitHub support while removing unlimited teams positioning

    Figma8 Nov 2026

    Figma expands feature access across all seats with Figma Specs, Figma Motion, enhanced Make capabilities, and multi-org GitHub support while removing unlimited teams positioning Why it matters: • Figma is aggressively democratizing premium features (Specs, Motion, advanced Make) across seat types, reducing feature differentiation and making it harder to justify seat-based pricing tier competition • The introduction of Figma Specs and deeper Make integration (Payload support, environment variables, custom MCP connectors) signals Figma positioning as a full-stack design-to-development platform, not just design tools • Multi-GitHub org support and custom MCP connectors indicate Figma is building lock-in through enterprise integration depth-competing products need stronger workflow integration strategies Plans & Seat Access: - Full seat now includes Figma Motion (newly added product) - Dev seat now includes Figma Specs access (previously not mentioned) - Collab seat now includes Figma Specs access (previously not mentioned) - Removed 'Unlimited teams' messaging from plan positioning New Features & Capabilities: - Figma Specs (Beta) now available on all seats with formatting tools (headings, bulleted lists, tables), canvas-native specs, and standalone specs - Make: Added Payload backend scaffolding (database, APIs, auth, admin panel) - Make: Environment variables for managing secrets and settings - Make: Figma agent now supports custom MCP connectors (user-created integrations) - Make: Figma agent supports connecting multiple GitHub organizations to single plan - Figma agent moved from free beta to production (standard AI credit usage will apply post-GA) Library & Framework Access: - Upgraded from 'One active library and one framework' to 'Unlimited libraries and multiple frameworks' Removed/Deprecated: - Removed explicit 'Unlimited teams' feature messaging - Removed beta-specific FAQ about AI agent credit consumption during beta period - Removed basic product descriptions for Dev seat, Collab seat, and Full seat (descriptions now more detailed but structure unchanged) What to do: • Audit seat-based pricing strategy: if your product relies on feature gates between tiers, Figma's move to include Specs/advanced features in lower seats suggests customers now expect broader feature access-consider collapsing or redefining your tier differentiation • Evaluate Make/automation ecosystem depth: Figma's custom MCP connectors + multi-GitHub orgs + Payload integration create significant workflow stickiness; invest in native integrations with top enterprise platforms (git, backends, APIs) to compete for developer adoption • Monitor Figma Specs positioning and adoption metrics: if Specs becomes the standard for design documentation within Figma plans, it threatens standalone spec/documentation tools; prepare positioning for why your alternative is better for cross-functional teams

  • Miro rebands AI offerings as 'Miro AI' with quantified monthly credit allowances and adds User Groups feature to Enterprise plan.

    Miro8 Nov 2026

    Miro rebands AI offerings as 'Miro AI' with quantified monthly credit allowances and adds User Groups feature to Enterprise plan. Why it matters: • Miro is heavily emphasizing AI as a core differentiator, reframing credit-based consumption (12 summaries/5 diagrams monthly per seat) to make AI feel more accessible and quantified rather than abstract • The addition of User Groups to Enterprise signals Miro is doubling down on org-scale governance and admin control-a key lever for land-and-expand in large accounts • Positioning shift from generic 'AI workflows' language to concrete use cases (summaries, diagrams, prototypes, slides, image backgrounds, MCP integrations) makes the value prop more tangible and raises the bar for competitors Positioning & Messaging: - Introduced 'Miro AI' as a branded, first-class product offering (previously unnamed/implicit AI features) - Added 'The new Intelligent Canvas is here' with link to rebuild vision narrative, signaling major product refresh - Quantified AI allowances: ~12 document summaries or 5 diagrams/tables per member/month (Free/Pro/Team), and ~10 prototype screens or slides per member/month (Business+) - Expanded AI use cases to include 'remove image backgrounds' (new capability not mentioned before) Features: - Added 'User Groups' feature to Enterprise tier for organizing team members, simplifying sharing and collaboration - Clarified AI credits are pooled org-wide with admin monitoring capability Integrations: - MCP (Model Context Protocol) integrations with Claude, Cursor, and Copilot remain, with same logos/positioning Legal/Compliance: - Updated Enterprise license footnote from 'reach out to account manager for license types' to 'existing Enterprise customers on different license may have varying feature availability-contact account team'-softer, more flexible language What to do: • Conduct a full feature parity audit on AI capabilities (summaries, diagramming, prototypes, image tools, MCP) to identify gaps and prioritize roadmap; Miro's quantified allowances make it easier for customers to reason about value • Stress-test your own org governance and admin controls (permissions, user grouping, audit trails, credit monitoring)-Miro's User Groups addition suggests Enterprise buyers now expect granular team management • Create competing narrative around AI: if you have AI, quantify it and name it (brand it); if you don't, accelerate or clarify your AI roadmap timeline in competitive conversations

  • Figma pricing page changed

    Figma3 Sept 2026
  • Miro pricing page changed

    Miro3 Sept 2026
  • Figma pricing page changed

    Figma29 Aug 2026
  • Miro pricing page changed

    Miro28 Aug 2026
  • Figma pricing page changed

    Figma27 Aug 2026
  • Miro pricing page changed

    Miro26 Aug 2026
  • Figma pricing page changed

    Figma23 Aug 2026
  • Miro pricing page changed

    Miro23 Aug 2026
  • Miro pricing page changed

    Miro21 Aug 2026
  • Figma adds locale parameter to pricing page CTA links

    Figma20 Aug 2026

    Figma adds locale parameter to pricing page CTA links Why it matters: • Improved localization tracking and regional user segmentation for Figma's conversion funnel • Potential for region-specific pricing or onboarding flows in future iterations Pricing: - CTA links updated from /signup to /signup?locale=en-us parameter What to do: • Monitor for expanded locale variants on Figma's pricing page in coming weeks to detect regional pricing strategies • Continue tracking Figma's international expansion efforts through similar technical markers

  • Figma corrected copy on custom tools messaging (minor typo fix from 'Buld' to 'Build').

    Figma17 Aug 2026

    Figma corrected copy on custom tools messaging (minor typo fix from 'Buld' to 'Build'). Why it matters: • Cosmetic correction with no strategic implication • No change to positioning, features, pricing, or competitive differentiation Copy & Messaging: - Fixed typo: 'Buld custom tools' → 'Build custom tools' (no functional impact) What to do: • No action required-this is a routine copy correction with zero competitive implications

  • Miro updated asset CDN/hosting (image URLs refreshed with new timestamp).

    Miro17 Aug 2026

    Miro updated asset CDN/hosting (image URLs refreshed with new timestamp). Why it matters: • No pricing, plan structure, feature set, or positioning changes detected. • Image asset migration appears to be routine infrastructure/CDN refresh (timestamp change from 1786701264894 to 1786970444488). Assets: - All integration logos (Microsoft, Slack, Google, Adobe, Claude Code, GitHub Copilot, OpenAI Codex, Jira, Asana, Linear, ClickUp, Azure DevOps) re-hosted with new CDN URL timestamp. - All compliance/security badges (ISO, SOC2, SOC3, NIST, TISAX, GDPR) re-hosted with new CDN URL timestamp. What to do: • No competitive action required. Monitor for substantive changes to pricing page in next update cycle. • If planning pricing strategy revision, continue based on current Miro positioning-no material shift detected.

  • Miro refreshed pricing page assets and CDN cache (no material pricing or feature changes detected).

    Miro15 Aug 2026

    Miro refreshed pricing page assets and CDN cache (no material pricing or feature changes detected). Why it matters: • All changes are CDN/asset URL updates with identical image filenames and alt text, indicating a routine cache refresh rather than strategic repositioning. • No pricing tiers, plan names, features, or integrations were added, removed, or modified based on the diff. • Competitors should continue monitoring for actual pricing or positioning changes rather than reacting to asset redeployments. Assets & CDN: - All integration partner logos (Microsoft, Slack, Google, Adobe, Claude Code, GitHub Copilot, OpenAI Codex, Jira, Asana, Linear, ClickUp, Azure DevOps) refreshed from CDN timestamp 1786453802020 to 1786701264894 - All compliance badges (ISO, SOC2, SOC3, NIST, TISAX, GDPR) refreshed to new CDN URL - No changes to logo filenames, alt text, or visual presentation What to do: • Continue normal competitive monitoring; no strategic response required at this time. • Set up automated alerts on actual pricing page content changes (plan names, prices, features, CTAs) rather than asset updates.

Both pages were read on 10 Nov 2026 by the same reader, so the figures above are two prices from one day rather than two prices from two moments. Prices are copied as printed, never converted and never averaged, and a vendor can change a page any time after we read it. Open both pricing pages before you act on any of this. More Design tool comparisons, or the dataset behind all of it.

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