TierpeekPricing
Design tool pricing tracker

Figma vs Webflow pricing

Both of these are in Design tool, and we read both pricing pages the same way, with the same reader. Everything below is what each page printed on the day we read it. Figma read on 10 Nov 2026, Webflow on 11 Nov 2026.

We check each page about once a week, so this is a weekly reading, not a live feed. Prices are copied as printed, never converted and never averaged.

The two pages

Figma

Read on 10 Nov 2026
Figma price history Figma pricing page

Webflow

Read on 11 Nov 2026
Webflow price history Webflow pricing page

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

  1. Row 1
    Figma
    StarterFree
    Webflow
    StarterFree
  2. Row 2
    Figma
    Professional$16/mo
    Webflow
    Basic$15/mo
  3. Row 3
    Figma
    Organization$55/mo
    Webflow
    Premium$25/mo
  4. Row 4
    Figma
    Enterprise$90/mo
    Webflow
    Team$2,500/mo
  5. Row 5
    FigmaNo tier at this position.
    Webflow
    EnterpriseCustom
  6. Row 6
    FigmaNo tier at this position.
    Webflow
    Standard$29/mo

The entry tier

Webflow is the cheaper of the two at the entry tier: $15/mo on Basic, against $16/mo on Professional. That is $1 less, 6 percent below Figma.

Both figures are for the whole account, per month, so they are like for like. This is the cheapest paid monthly tier we can read on each page. Free tiers, quoted tiers and per-unit rates are left out, because none of those is a figure you can put next to another company's figure.

Changes we recorded

Every change we have written up for either page, newest first.

  • Webflow introduces word limits (10,000-50,000/mo) for Localize and launches Webflow Campaigns starting at $2k/mo for marketers

    Webflow8 Nov 2026

    Webflow introduces word limits (10,000-50,000/mo) for Localize and launches Webflow Campaigns starting at $2k/mo for marketers Why it matters: • Localize now has explicit usage caps, signaling monetization of a previously free/unlimited feature and creating upsell pressure on customers with high translation volume • New Campaigns product ($2k/mo entry) targets marketers directly, expanding TAM beyond designers and developers into marketing operations and demand generation • Removal of free Localize preview trial may reduce adoption friction for translation feature, potentially concentrating users in paid tiers sooner Localize Feature Limits: - Added word-per-month caps: 10,000 words/month (likely lower tier) and 50,000 words/month (likely higher tier) - Removed 'Preview Localize for free' messaging and associated trial positioning - Removed machine-powered translation from visible feature list New Product Launch: - Introduced Webflow Campaigns for marketers as new offering - Positioned for on-brand landing pages and ads, claims compatibility with any CMS - Entry pricing set at $2k/month with 'Contact us' sales motion Marketing Integrations: - Checkout.com logo retained in partner list - SoundCloud logo removed from visible integrations What to do: • Audit competitor positioning: if you offer translation or localization, clarify your word limits and free tier generosity vs. Webflow's new caps to win price-sensitive customers • Investigate Webflow Campaigns TAM expansion: determine if your product roadmap should defend the $2k+/mo marketing operations segment or if this signals Webflow is chasing a customer base outside your core • Monitor Localize paywall impact: track customer churn or tier downgrade risk if your own translation/localization feature is similarly limited-this may be a bellwether for pricing sensitivity

  • Figma expands feature access across all seats with Figma Specs, Figma Motion, enhanced Make capabilities, and multi-org GitHub support while removing unlimited teams positioning

    Figma8 Nov 2026

    Figma expands feature access across all seats with Figma Specs, Figma Motion, enhanced Make capabilities, and multi-org GitHub support while removing unlimited teams positioning Why it matters: • Figma is aggressively democratizing premium features (Specs, Motion, advanced Make) across seat types, reducing feature differentiation and making it harder to justify seat-based pricing tier competition • The introduction of Figma Specs and deeper Make integration (Payload support, environment variables, custom MCP connectors) signals Figma positioning as a full-stack design-to-development platform, not just design tools • Multi-GitHub org support and custom MCP connectors indicate Figma is building lock-in through enterprise integration depth-competing products need stronger workflow integration strategies Plans & Seat Access: - Full seat now includes Figma Motion (newly added product) - Dev seat now includes Figma Specs access (previously not mentioned) - Collab seat now includes Figma Specs access (previously not mentioned) - Removed 'Unlimited teams' messaging from plan positioning New Features & Capabilities: - Figma Specs (Beta) now available on all seats with formatting tools (headings, bulleted lists, tables), canvas-native specs, and standalone specs - Make: Added Payload backend scaffolding (database, APIs, auth, admin panel) - Make: Environment variables for managing secrets and settings - Make: Figma agent now supports custom MCP connectors (user-created integrations) - Make: Figma agent supports connecting multiple GitHub organizations to single plan - Figma agent moved from free beta to production (standard AI credit usage will apply post-GA) Library & Framework Access: - Upgraded from 'One active library and one framework' to 'Unlimited libraries and multiple frameworks' Removed/Deprecated: - Removed explicit 'Unlimited teams' feature messaging - Removed beta-specific FAQ about AI agent credit consumption during beta period - Removed basic product descriptions for Dev seat, Collab seat, and Full seat (descriptions now more detailed but structure unchanged) What to do: • Audit seat-based pricing strategy: if your product relies on feature gates between tiers, Figma's move to include Specs/advanced features in lower seats suggests customers now expect broader feature access-consider collapsing or redefining your tier differentiation • Evaluate Make/automation ecosystem depth: Figma's custom MCP connectors + multi-GitHub orgs + Payload integration create significant workflow stickiness; invest in native integrations with top enterprise platforms (git, backends, APIs) to compete for developer adoption • Monitor Figma Specs positioning and adoption metrics: if Specs becomes the standard for design documentation within Figma plans, it threatens standalone spec/documentation tools; prepare positioning for why your alternative is better for cross-functional teams

  • Figma pricing page changed

    Figma3 Sept 2026

  • Figma pricing page changed

    Figma29 Aug 2026

  • Figma pricing page changed

    Figma27 Aug 2026

  • Webflow pricing page changed

    Webflow23 Aug 2026

  • Figma pricing page changed

    Figma23 Aug 2026

  • Figma adds locale parameter to pricing page CTA links

    Figma20 Aug 2026

    Figma adds locale parameter to pricing page CTA links Why it matters: • Improved localization tracking and regional user segmentation for Figma's conversion funnel • Potential for region-specific pricing or onboarding flows in future iterations Pricing: - CTA links updated from /signup to /signup?locale=en-us parameter What to do: • Monitor for expanded locale variants on Figma's pricing page in coming weeks to detect regional pricing strategies • Continue tracking Figma's international expansion efforts through similar technical markers

  • Figma corrected copy on custom tools messaging (minor typo fix from 'Buld' to 'Build').

    Figma17 Aug 2026

    Figma corrected copy on custom tools messaging (minor typo fix from 'Buld' to 'Build'). Why it matters: • Cosmetic correction with no strategic implication • No change to positioning, features, pricing, or competitive differentiation Copy & Messaging: - Fixed typo: 'Buld custom tools' → 'Build custom tools' (no functional impact) What to do: • No action required-this is a routine copy correction with zero competitive implications

The two pages were read on different days, Figma on 10 Nov 2026 and Webflow on 11 Nov 2026, so the figures above are not one moment. Prices are copied as printed, never converted and never averaged, and a vendor can change a page any time after we read it. Open both pricing pages before you act on any of this. More Design tool comparisons, or the dataset behind all of it.

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