Design tool pricing tracker

Framer vs Miro pricing

Both of these are in Design tool, and we read both pricing pages the same way, with the same reader. Everything below is what each page printed on the day we read it. Both pages read on 10 Nov 2026.

We check each page about once a week, so this is a weekly reading, not a live feed. Prices are copied as printed, never converted and never averaged.

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

  1. Row 1
    Framer
    FreeFree
    Miro
    FreeFree
  2. Row 2
    Framer
    Basic$10/month
    Miro
    Starter$8/month per member, billed yearly
  3. Row 3
    Framer
    Pro$30/month
    Miro
    Business$20/month per member, billed yearly
  4. Row 4
    Framer
    EnterpriseCustom
    Miro
    EnterpriseCustom

The entry tier

Miro is the cheaper of the two at the entry tier: $8/month per member, billed yearly on Starter, against $10/month on Basic. That is $2 less, 20 percent below Framer.

Miro charges per person and Framer charges for the whole account, so the two figures are not like for like. This is the cheapest paid monthly tier we can read on each page. Free tiers, quoted tiers and per-unit rates are left out, because none of those is a figure you can put next to another company's figure.

Changes we recorded

Every change we have written up for either page, newest first.

  • Miro rebands AI offerings as 'Miro AI' with quantified monthly credit allowances and adds User Groups feature to Enterprise plan.

    Miro8 Nov 2026

    Miro rebands AI offerings as 'Miro AI' with quantified monthly credit allowances and adds User Groups feature to Enterprise plan. Why it matters: • Miro is heavily emphasizing AI as a core differentiator, reframing credit-based consumption (12 summaries/5 diagrams monthly per seat) to make AI feel more accessible and quantified rather than abstract • The addition of User Groups to Enterprise signals Miro is doubling down on org-scale governance and admin control-a key lever for land-and-expand in large accounts • Positioning shift from generic 'AI workflows' language to concrete use cases (summaries, diagrams, prototypes, slides, image backgrounds, MCP integrations) makes the value prop more tangible and raises the bar for competitors Positioning & Messaging: - Introduced 'Miro AI' as a branded, first-class product offering (previously unnamed/implicit AI features) - Added 'The new Intelligent Canvas is here' with link to rebuild vision narrative, signaling major product refresh - Quantified AI allowances: ~12 document summaries or 5 diagrams/tables per member/month (Free/Pro/Team), and ~10 prototype screens or slides per member/month (Business+) - Expanded AI use cases to include 'remove image backgrounds' (new capability not mentioned before) Features: - Added 'User Groups' feature to Enterprise tier for organizing team members, simplifying sharing and collaboration - Clarified AI credits are pooled org-wide with admin monitoring capability Integrations: - MCP (Model Context Protocol) integrations with Claude, Cursor, and Copilot remain, with same logos/positioning Legal/Compliance: - Updated Enterprise license footnote from 'reach out to account manager for license types' to 'existing Enterprise customers on different license may have varying feature availability-contact account team'-softer, more flexible language What to do: • Conduct a full feature parity audit on AI capabilities (summaries, diagramming, prototypes, image tools, MCP) to identify gaps and prioritize roadmap; Miro's quantified allowances make it easier for customers to reason about value • Stress-test your own org governance and admin controls (permissions, user grouping, audit trails, credit monitoring)-Miro's User Groups addition suggests Enterprise buyers now expect granular team management • Create competing narrative around AI: if you have AI, quantify it and name it (brand it); if you don't, accelerate or clarify your AI roadmap timeline in competitive conversations

  • Framer pricing page changed

    Framer8 Nov 2026
  • Framer clarifies that only paid plans include monthly AI credits, removing free tier access to Agents and Localization features.

    Framer3 Sept 2026

    Framer clarifies that only paid plans include monthly AI credits, removing free tier access to Agents and Localization features. Why it matters: • Framer is monetizing AI-powered features (Agents, Localization) by restricting them to paid plans, creating a clearer upsell funnel from free to paid tiers • This positioning change signals AI features are now core differentiators Framer expects customers to pay for, rather than included benefits across all users • Competitors should evaluate whether AI features are free tier perks or premium-only, and consider repositioning to match or differentiate against this pricing strategy Positioning: - Changed language from 'Every plan includes monthly credits' to 'Every paid plan includes monthly credits,' explicitly excluding free tier users from AI features like Agents and Localization - Free users can no longer access Agents, Localization, and other credit-powered AI features; these are now exclusively for paid plan subscribers What to do: • Audit your own free tier AI feature offerings and determine if Framer's paid-only approach creates an opening to offer more generous free AI access as a differentiation lever • Validate with sales and customer data whether restricting AI features to paid plans increases conversion rates or creates friction at the free-to-paid transition • Review messaging on your pricing page to ensure clarity about which features are free vs. paid, and consider whether AI/automation should be highlighted as premium differentiation

  • Miro pricing page changed

    Miro3 Sept 2026
  • Miro pricing page changed

    Miro28 Aug 2026
  • Framer pricing page changed

    Framer26 Aug 2026
  • Miro pricing page changed

    Miro26 Aug 2026
  • Miro pricing page changed

    Miro23 Aug 2026
  • Miro pricing page changed

    Miro21 Aug 2026
  • Framer converts free tier messaging and use-case headers from italicized text to heading-level formatting

    Framer20 Aug 2026

    Framer converts free tier messaging and use-case headers from italicized text to heading-level formatting Why it matters: • No change to pricing structure, plan availability, or feature set • Purely presentational restructuring of existing tier descriptions • Indicates potential page redesign work but no competitive threat or positioning shift Positioning: - Free tier tagline 'Try for free' changed from italicized text to heading-level format - Use-case descriptor 'Creative personal sites' changed from italicized text to heading-level format - Use-case descriptor 'Mission critical sites' changed from italicized text to heading-level format What to do: • Monitor for follow-up changes that may signal a broader pricing page or product tier restructuring • No immediate action required; this is cosmetic HTML/styling only

  • Miro updated asset CDN/hosting (image URLs refreshed with new timestamp).

    Miro17 Aug 2026

    Miro updated asset CDN/hosting (image URLs refreshed with new timestamp). Why it matters: • No pricing, plan structure, feature set, or positioning changes detected. • Image asset migration appears to be routine infrastructure/CDN refresh (timestamp change from 1786701264894 to 1786970444488). Assets: - All integration logos (Microsoft, Slack, Google, Adobe, Claude Code, GitHub Copilot, OpenAI Codex, Jira, Asana, Linear, ClickUp, Azure DevOps) re-hosted with new CDN URL timestamp. - All compliance/security badges (ISO, SOC2, SOC3, NIST, TISAX, GDPR) re-hosted with new CDN URL timestamp. What to do: • No competitive action required. Monitor for substantive changes to pricing page in next update cycle. • If planning pricing strategy revision, continue based on current Miro positioning-no material shift detected.

  • Miro refreshed pricing page assets and CDN cache (no material pricing or feature changes detected).

    Miro15 Aug 2026

    Miro refreshed pricing page assets and CDN cache (no material pricing or feature changes detected). Why it matters: • All changes are CDN/asset URL updates with identical image filenames and alt text, indicating a routine cache refresh rather than strategic repositioning. • No pricing tiers, plan names, features, or integrations were added, removed, or modified based on the diff. • Competitors should continue monitoring for actual pricing or positioning changes rather than reacting to asset redeployments. Assets & CDN: - All integration partner logos (Microsoft, Slack, Google, Adobe, Claude Code, GitHub Copilot, OpenAI Codex, Jira, Asana, Linear, ClickUp, Azure DevOps) refreshed from CDN timestamp 1786453802020 to 1786701264894 - All compliance badges (ISO, SOC2, SOC3, NIST, TISAX, GDPR) refreshed to new CDN URL - No changes to logo filenames, alt text, or visual presentation What to do: • Continue normal competitive monitoring; no strategic response required at this time. • Set up automated alerts on actual pricing page content changes (plan names, prices, features, CTAs) rather than asset updates.

Both pages were read on 10 Nov 2026 by the same reader, so the figures above are two prices from one day rather than two prices from two moments. Prices are copied as printed, never converted and never averaged, and a vendor can change a page any time after we read it. Open both pricing pages before you act on any of this. More Design tool comparisons, or the dataset behind all of it.

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