Miro vs Webflow pricing

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

1. Row 1
   Miro

   FreeFree

   Webflow

   StarterFree
2. Row 2
   Miro

   Starter$8/month per member, billed yearly

   Webflow

   Basic$15/mo
3. Row 3
   Miro

   Business$20/month per member, billed yearly

   Webflow

   Premium$25/mo
4. Row 4
   Miro

   EnterpriseCustom

   Webflow

   Team$2,500/mo
5. Row 5
   MiroNo tier at this position.

   Webflow

   EnterpriseCustom
6. Row 6
   MiroNo tier at this position.

   Webflow

   Standard$29/mo

The entry tier

Changes we recorded

Every change we have written up for either page, newest first.

• Webflow introduces word limits (10,000-50,000/mo) for Localize and launches Webflow Campaigns starting at $2k/mo for marketers

  Webflow·8 Nov 2026

  Webflow introduces word limits (10,000-50,000/mo) for Localize and launches Webflow Campaigns starting at $2k/mo for marketers Why it matters: • Localize now has explicit usage caps, signaling monetization of a previously free/unlimited feature and creating upsell pressure on customers with high translation volume • New Campaigns product ($2k/mo entry) targets marketers directly, expanding TAM beyond designers and developers into marketing operations and demand generation • Removal of free Localize preview trial may reduce adoption friction for translation feature, potentially concentrating users in paid tiers sooner Localize Feature Limits: - Added word-per-month caps: 10,000 words/month (likely lower tier) and 50,000 words/month (likely higher tier) - Removed 'Preview Localize for free' messaging and associated trial positioning - Removed machine-powered translation from visible feature list New Product Launch: - Introduced Webflow Campaigns for marketers as new offering - Positioned for on-brand landing pages and ads, claims compatibility with any CMS - Entry pricing set at $2k/month with 'Contact us' sales motion Marketing Integrations: - Checkout.com logo retained in partner list - SoundCloud logo removed from visible integrations What to do: • Audit competitor positioning: if you offer translation or localization, clarify your word limits and free tier generosity vs. Webflow's new caps to win price-sensitive customers • Investigate Webflow Campaigns TAM expansion: determine if your product roadmap should defend the $2k+/mo marketing operations segment or if this signals Webflow is chasing a customer base outside your core • Monitor Localize paywall impact: track customer churn or tier downgrade risk if your own translation/localization feature is similarly limited-this may be a bellwether for pricing sensitivity

• Miro rebands AI offerings as 'Miro AI' with quantified monthly credit allowances and adds User Groups feature to Enterprise plan.

  Miro·8 Nov 2026

  Miro rebands AI offerings as 'Miro AI' with quantified monthly credit allowances and adds User Groups feature to Enterprise plan. Why it matters: • Miro is heavily emphasizing AI as a core differentiator, reframing credit-based consumption (12 summaries/5 diagrams monthly per seat) to make AI feel more accessible and quantified rather than abstract • The addition of User Groups to Enterprise signals Miro is doubling down on org-scale governance and admin control-a key lever for land-and-expand in large accounts • Positioning shift from generic 'AI workflows' language to concrete use cases (summaries, diagrams, prototypes, slides, image backgrounds, MCP integrations) makes the value prop more tangible and raises the bar for competitors Positioning & Messaging: - Introduced 'Miro AI' as a branded, first-class product offering (previously unnamed/implicit AI features) - Added 'The new Intelligent Canvas is here' with link to rebuild vision narrative, signaling major product refresh - Quantified AI allowances: ~12 document summaries or 5 diagrams/tables per member/month (Free/Pro/Team), and ~10 prototype screens or slides per member/month (Business+) - Expanded AI use cases to include 'remove image backgrounds' (new capability not mentioned before) Features: - Added 'User Groups' feature to Enterprise tier for organizing team members, simplifying sharing and collaboration - Clarified AI credits are pooled org-wide with admin monitoring capability Integrations: - MCP (Model Context Protocol) integrations with Claude, Cursor, and Copilot remain, with same logos/positioning Legal/Compliance: - Updated Enterprise license footnote from 'reach out to account manager for license types' to 'existing Enterprise customers on different license may have varying feature availability-contact account team'-softer, more flexible language What to do: • Conduct a full feature parity audit on AI capabilities (summaries, diagramming, prototypes, image tools, MCP) to identify gaps and prioritize roadmap; Miro's quantified allowances make it easier for customers to reason about value • Stress-test your own org governance and admin controls (permissions, user grouping, audit trails, credit monitoring)-Miro's User Groups addition suggests Enterprise buyers now expect granular team management • Create competing narrative around AI: if you have AI, quantify it and name it (brand it); if you don't, accelerate or clarify your AI roadmap timeline in competitive conversations

• Miro pricing page changed

  Miro·3 Sept 2026

• Miro pricing page changed

  Miro·28 Aug 2026

• Miro pricing page changed

  Miro·26 Aug 2026

• Webflow pricing page changed

  Webflow·23 Aug 2026

• Miro pricing page changed

  Miro·23 Aug 2026

• Miro pricing page changed

  Miro·21 Aug 2026

• Miro updated asset CDN/hosting (image URLs refreshed with new timestamp).

  Miro·17 Aug 2026

  Miro updated asset CDN/hosting (image URLs refreshed with new timestamp). Why it matters: • No pricing, plan structure, feature set, or positioning changes detected. • Image asset migration appears to be routine infrastructure/CDN refresh (timestamp change from 1786701264894 to 1786970444488). Assets: - All integration logos (Microsoft, Slack, Google, Adobe, Claude Code, GitHub Copilot, OpenAI Codex, Jira, Asana, Linear, ClickUp, Azure DevOps) re-hosted with new CDN URL timestamp. - All compliance/security badges (ISO, SOC2, SOC3, NIST, TISAX, GDPR) re-hosted with new CDN URL timestamp. What to do: • No competitive action required. Monitor for substantive changes to pricing page in next update cycle. • If planning pricing strategy revision, continue based on current Miro positioning-no material shift detected.

• Miro refreshed pricing page assets and CDN cache (no material pricing or feature changes detected).

  Miro·15 Aug 2026

  Miro refreshed pricing page assets and CDN cache (no material pricing or feature changes detected). Why it matters: • All changes are CDN/asset URL updates with identical image filenames and alt text, indicating a routine cache refresh rather than strategic repositioning. • No pricing tiers, plan names, features, or integrations were added, removed, or modified based on the diff. • Competitors should continue monitoring for actual pricing or positioning changes rather than reacting to asset redeployments. Assets & CDN: - All integration partner logos (Microsoft, Slack, Google, Adobe, Claude Code, GitHub Copilot, OpenAI Codex, Jira, Asana, Linear, ClickUp, Azure DevOps) refreshed from CDN timestamp 1786453802020 to 1786701264894 - All compliance badges (ISO, SOC2, SOC3, NIST, TISAX, GDPR) refreshed to new CDN URL - No changes to logo filenames, alt text, or visual presentation What to do: • Continue normal competitive monitoring; no strategic response required at this time. • Set up automated alerts on actual pricing page content changes (plan names, prices, features, CTAs) rather than asset updates.