TierpeekPricing
CRM pricing tracker

Close vs Zoho CRM pricing

Both of these are in CRM, and we read both pricing pages the same way, with the same reader. Everything below is what each page printed on the day we read it. Both pages read on 9 Sept 2026.

We check each page about once a day, so this is a daily reading, not a live feed. Prices are copied as printed, never converted and never averaged.

The two pages

Close

Read on 9 Sept 2026
Close price history Close pricing page

Zoho CRM

Read on 9 Sept 2026
Zoho CRM price history Zoho CRM pricing page

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

  1. Row 1
    Close
    Solo$19/user/mo

    $9 on annual billing

    Zoho CRM
    FreeFree
  2. Row 2
    Close
    Essentials$49/user/mo

    $35 on annual billing

    Zoho CRM
    Standard$14/user/month
  3. Row 3
    Close
    Growth$109/user/mo

    $99 on annual billing

    Zoho CRM
    Professional$23/user/month
  4. Row 4
    Close
    Scale$149/user/mo

    $139 on annual billing

    Zoho CRM
    Enterprise$40/user/month
  5. Row 5
    CloseNo tier at this position.
    Zoho CRM
    Bigin Express$7/user/month

The entry tier

Zoho CRM is the cheaper of the two at the entry tier: $7/user/month on Bigin Express, against $19/user/mo on Solo. That is $12 less, 63 percent below Close.

Both figures are charged per person, per month, so they are like for like. This is the cheapest paid monthly tier we can read on each page. Free tiers, quoted tiers and per-unit rates are left out, because none of those is a figure you can put next to another company's figure.

Changes we recorded

Every change we have written up for either page, newest first.

  • Zoho CRM Free plan now explicitly capped at 3 users with credit card requirement removed from marketing

    Zoho CRM9 Sept 2026

    Zoho CRM Free plan now explicitly capped at 3 users with credit card requirement removed from marketing Why it matters: • Zoho is repositioning its free tier as a genuine product-led growth funnel rather than an open playground, making it clearer to prospects what they're getting • The removal of 'credit card required' language from the free offer reduces friction and likely increases signup velocity, expanding their free user base and land-and-expand pipeline • This clarification of the 3-user limit (previously implicit in '3 users' phrasing) removes ambiguity and may actually reduce churn of users who hit capacity unexpectedly Pricing & Plans: - Free plan user cap now explicitly stated as '3 users' (previously shown as '3 users' but without 'forever free' qualifier) - Free plan now emphasizes 'No credit card required' in primary messaging (previously did not mention credit card requirement at all) - Positioning language shifted from generic 'Forever free' to more specific 'Forever free, for 3 users' to set clear expectations What to do: • Audit your own free tier messaging: are you being as explicit about limits and frictionless onboarding? This signals Zoho may be winning free-to-paid conversion and you should test similar clarity. • Monitor Zoho's CAC and free-to-paid conversion metrics over the next 2-3 months; if they spike, the no-credit-card+clear-limits combo is working and worth defensive action. • Review your competitive positioning on free plans-if you charge for features at 3+ users or require credit upfront, consider whether you're leaking low-intent prospects to Zoho's more permissive model.

  • Close removes explicit $19/month per-line pricing for business phone add-on, shifting to opaque bundled pricing model

    Close3 Sept 2026

    Close removes explicit $19/month per-line pricing for business phone add-on, shifting to opaque bundled pricing model Why it matters: • Pricing transparency decreased-competitors can no longer easily benchmark Close's phone module costs, making it harder to position on TCO • Close is likely bundling phone into higher-tier plans or hiding it behind custom quotes, potentially forcing more enterprise conversations and higher contract values • The removal suggests Close is moving away from granular usage-based pricing toward seat/plan-locked bundles, reducing perceived modularity and increasing switching costs Pricing: - Removed explicit '$19/month per line' pricing for business phone capabilities add-on - Removed redundant '$19/month extra' messaging - Phone module now listed as a feature with no visible per-unit cost Features: - Business phone capabilities (lead-based call routing, customizable IVR, round-robin routing) remain in offering but pricing model is no longer line-item transparent Positioning: - Shifted from transparent, modular add-on pricing to bundled/opaque pricing structure - Likely consolidation into plan-based or custom pricing to increase deal sizes What to do: • Immediately audit Close's current plan pages across all tiers to determine where phone capabilities now sit (bundled at what level, custom quote only, etc.)-this will reveal their new monetization strategy • Update your sales positioning to emphasize modular, transparent pricing as a TCO advantage if you offer phone; alternatively, prepare bundled packages that compete on value per plan rather than per-add-on • Monitor whether Close increases enterprise/mid-market motion or pricing page traffic spikes to custom quote flows, signaling a shift upmarket

  • Zoho CRM removes live chat greeting messages from pricing page

    Zoho CRM3 Sept 2026

    Zoho CRM removes live chat greeting messages from pricing page Why it matters: • No material change to pricing, plans, features, or positioning • Update appears to be a support widget or chat interface refinement rather than a strategic product move • Does not affect competitive positioning or customer value proposition Support/Chat Interface: - Removed 'We're Online!' greeting message - Removed 'How may I help you today?' chat prompt What to do: • Monitor for follow-up changes to pricing or plan structure on their next update • Continue tracking actual pricing/feature changes rather than UI tweaks

  • Zoho CRM pricing page changed

    Zoho CRM26 Aug 2026

  • Zoho CRM pricing page changed

    Zoho CRM23 Aug 2026

  • Zoho CRM removes live chat greeting prompts from pricing page

    Zoho CRM21 Aug 2026

    Zoho CRM removes live chat greeting prompts from pricing page Why it matters: • Cosmetic removal of chat UI elements with no impact on pricing, features, or positioning • Suggests potential simplification of on-page conversion flows, though likely a minor UX iteration User Interface: - Removed 'We're Online!' live chat status message - Removed 'How may I help you today?' chat greeting prompt What to do: • Monitor for any broader changes to Zoho's customer acquisition or support strategy on pricing pages • No immediate competitive action required given cosmetic nature of change

  • Zoho CRM removes detailed Team Users documentation and emphasizes Ultimate edition for enterprise deployments

    Zoho CRM19 Aug 2026

    Zoho CRM removes detailed Team Users documentation and emphasizes Ultimate edition for enterprise deployments Why it matters: • Zoho is de-emphasizing the Team Users licensing model (a cost-control mechanism for lower-tier adopters) by burying its comprehensive guide, potentially signaling a shift toward higher-tier plan adoption • The prominent callout of an Ultimate edition with 'bespoke deployments' and expert consultation suggests Zoho is aggressively targeting enterprise upsells and complex implementations • Removal of detailed Team Users capabilities comparison reduces transparency around feature restrictions, making it harder for prospects to self-serve evaluate whether Team Users fit their use case Positioning: - Removed 'Team Users: A Quick Overview' section that explained org vs. team level data organization and permissions - Removed detailed table showing what Team Users can and cannot do (e.g., no Reports/Dashboards, no admin permissions, limited to 10 org modules) - Removed how-to-purchase guidance for Team Users (trial signup and Add-ons page links) - Added explicit mention of Ultimate edition as tailored offering for 'large-scale, bespoke deployments' with expert consultation and migration assistance Features: - Team Users feature documentation moved off main pricing page; now requires clicking to external feature comparison page - Ultimate edition highlighted as highest feature-limit tier with dedicated consulting support What to do: • Audit whether your messaging around 'accessible to all team sizes' or 'no hidden licensing tiers' has been differentiated from Zoho's new enterprise-focused positioning • Test landing page messaging around total cost of ownership (TCO) for multi-user deployments to capture mid-market buyers considering Zoho's higher-tier plans • Map which of your buyer personas benefit from transparent, granular licensing (Team Users) vs. those who prefer all-inclusive enterprise tiers, then tailor competitive positioning accordingly

Both pages were read on 9 Sept 2026 by the same reader, so the figures above are two prices from one day rather than two prices from two moments. Prices are copied as printed, never converted and never averaged, and a vendor can change a page any time after we read it. Open both pricing pages before you act on any of this. More CRM comparisons, or the dataset behind all of it.

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