CRM pricing tracker

What each page shows now

Two of them, side by side

Every pair in this category on its own page: both ladders lined up tier by tier, the entry prices next to each other, and the date we read each page.

• Attio vs Close pricing
• Attio vs HubSpot pricing
• Attio vs Salesforce pricing
• Attio vs Zoho CRM pricing
• Close vs HubSpot pricing
• Close vs Salesforce pricing
• Close vs Zoho CRM pricing
• HubSpot vs Salesforce pricing
• HubSpot vs Zoho CRM pricing
• Salesforce vs Zoho CRM pricing

Changes we recorded

• Salesforce restructures Agentforce Sales tiers from 5-tier (Starter/Pro/Enterprise/Unlimited/Agentforce 1) to new 5-tier model (Starter/Pro/Core/Advanced/Max) and lowers AI access threshold to Core tier

  Salesforce·9 Sept 2026

  Salesforce restructures Agentforce Sales tiers from 5-tier (Starter/Pro/Enterprise/Unlimited/Agentforce 1) to new 5-tier model (Starter/Pro/Core/Advanced/Max) and lowers AI access threshold to Core tier Why it matters: • Salesforce is repositioning its mid-market and enterprise segment by renaming tiers and expanding AI inclusion down to the Core tier (previously Enterprise+), signaling aggressive AI-first positioning and potentially lower barriers to entry for buyers seeking AI capabilities • The removal of tier names like 'Enterprise' and 'Unlimited' and introduction of 'Core' and 'Advanced' suggests a clearer value ladder; competitors must assess if their AI feature parity and pricing remain competitive at each tier level • Slack integration now includes Slack Free at lower tiers (Starter/Pro/Core) instead of Slack Business+ at Starter, lowering perceived friction and bundling value-a direct competitive advantage in deals with multi-product considerations Plans & Tiers: - Renamed plan structure: Starter Suite, Pro Suite, Enterprise, Unlimited, Agentforce 1 Sales → Starter Suite, Pro Suite, Core, Advanced, Max - Removed legacy tier names 'Enterprise,' 'Unlimited,' and 'Agentforce 1 Sales' - Simplified from 5-tier stack with confusing naming to clearer Core/Advanced/Max progression AI Feature Access: - Lowered AI access threshold: Previously 'AI can be added to Enterprise and above' → Now 'AI can be added to Core and above' - Effectively moves AI inclusion down 2-3 tiers, expanding AI reach to mid-market buyers at lower price points Integrations - Slack: - Slack Free now available at Starter and Pro tiers (previously Slack Business+ at Starter) - Slack Business+ still at Advanced and Max tiers - Change reduces Slack upgrade friction for lower-tier customers Marketing & Messaging: - Added Dreamforce 26 keynote registration banner and chatbot 'Piper' for real-time engagement - Removed generic 'Request a call' CTA in favor of interactive guidance (chatbot + Dreamforce promo) - Updated copy emphasizes 'increasing levels of AI, automation, integration, and customization' with new tier names Legal/Disclaimers: - Minor copy update: 'Premier Success' corrected to 'Premier Success' (noted as 'Premiere' → 'Premier') - AI disclaimer updated to reflect new tier access policy What to do: • Audit competitive positioning on AI feature availability and pricing: Map your tier-by-tier AI feature set vs. Salesforce's Core+ tier and validate that your entry-level AI pricing remains defensible or articulate differentiation • Review mid-market sales strategy: Salesforce's downward AI access shift and Slack Free bundling at lower tiers will likely reduce friction in competitive deals-consider bundling or pricing adjustments in the $50-150k ACV range to maintain win rate • Monitor Dreamforce attendance and 'Piper' chatbot effectiveness as proxy signals: If Salesforce converts higher volumes via async engagement (chatbot) rather than sales reps, pressure your own conversion funnel to improve self-serve qualification

• Zoho CRM Free plan now explicitly capped at 3 users with credit card requirement removed from marketing

  Zoho CRM·9 Sept 2026

  Zoho CRM Free plan now explicitly capped at 3 users with credit card requirement removed from marketing Why it matters: • Zoho is repositioning its free tier as a genuine product-led growth funnel rather than an open playground, making it clearer to prospects what they're getting • The removal of 'credit card required' language from the free offer reduces friction and likely increases signup velocity, expanding their free user base and land-and-expand pipeline • This clarification of the 3-user limit (previously implicit in '3 users' phrasing) removes ambiguity and may actually reduce churn of users who hit capacity unexpectedly Pricing & Plans: - Free plan user cap now explicitly stated as '3 users' (previously shown as '3 users' but without 'forever free' qualifier) - Free plan now emphasizes 'No credit card required' in primary messaging (previously did not mention credit card requirement at all) - Positioning language shifted from generic 'Forever free' to more specific 'Forever free, for 3 users' to set clear expectations What to do: • Audit your own free tier messaging: are you being as explicit about limits and frictionless onboarding? This signals Zoho may be winning free-to-paid conversion and you should test similar clarity. • Monitor Zoho's CAC and free-to-paid conversion metrics over the next 2-3 months; if they spike, the no-credit-card+clear-limits combo is working and worth defensive action. • Review your competitive positioning on free plans-if you charge for features at 3+ users or require credit upfront, consider whether you're leaking low-intent prospects to Zoho's more permissive model.

• HubSpot updates session tracking UUIDs across CRM pricing page; no material pricing or plan changes detected.

  HubSpot·4 Sept 2026

  HubSpot updates session tracking UUIDs across CRM pricing page; no material pricing or plan changes detected. Why it matters: • All substantive changes are cosmetic-only tracking UUIDs in signup links were refreshed, indicating a routine analytics or campaign ID rotation. • No pricing tiers, plan structures, or feature availability were altered, meaning competitive positioning remains stable. • This reflects standard A/B testing or campaign tracking hygiene rather than a strategic pricing or product shift. Tracking & Analytics: - All 'Get started free' CTA links updated with new UUID (adeb3a71-cb02-4993-a722-c0a88271b158 replacing a9492ab0-e321-40ff-9c29-a7c4d1f6b0e6) - Change applied uniformly across all Hub feature rows (Marketing, Sales, Service, Content, Data) and main CTA - No functional or UX impact; purely backend tracking adjustment What to do: • No immediate action required; monitor for follow-up pricing or positioning changes on this page. • If concerned about campaign tracking, set up weekly monitoring alerts on HubSpot's pricing page to catch material changes faster.

• Close removes explicit $19/month per-line pricing for business phone add-on, shifting to opaque bundled pricing model

  Close·3 Sept 2026

  Close removes explicit $19/month per-line pricing for business phone add-on, shifting to opaque bundled pricing model Why it matters: • Pricing transparency decreased-competitors can no longer easily benchmark Close's phone module costs, making it harder to position on TCO • Close is likely bundling phone into higher-tier plans or hiding it behind custom quotes, potentially forcing more enterprise conversations and higher contract values • The removal suggests Close is moving away from granular usage-based pricing toward seat/plan-locked bundles, reducing perceived modularity and increasing switching costs Pricing: - Removed explicit '$19/month per line' pricing for business phone capabilities add-on - Removed redundant '$19/month extra' messaging - Phone module now listed as a feature with no visible per-unit cost Features: - Business phone capabilities (lead-based call routing, customizable IVR, round-robin routing) remain in offering but pricing model is no longer line-item transparent Positioning: - Shifted from transparent, modular add-on pricing to bundled/opaque pricing structure - Likely consolidation into plan-based or custom pricing to increase deal sizes What to do: • Immediately audit Close's current plan pages across all tiers to determine where phone capabilities now sit (bundled at what level, custom quote only, etc.)-this will reveal their new monetization strategy • Update your sales positioning to emphasize modular, transparent pricing as a TCO advantage if you offer phone; alternatively, prepare bundled packages that compete on value per plan rather than per-add-on • Monitor whether Close increases enterprise/mid-market motion or pricing page traffic spikes to custom quote flows, signaling a shift upmarket

• Zoho CRM removes live chat greeting messages from pricing page

  Zoho CRM·3 Sept 2026

  Zoho CRM removes live chat greeting messages from pricing page Why it matters: • No material change to pricing, plans, features, or positioning • Update appears to be a support widget or chat interface refinement rather than a strategic product move • Does not affect competitive positioning or customer value proposition Support/Chat Interface: - Removed 'We're Online!' greeting message - Removed 'How may I help you today?' chat prompt What to do: • Monitor for follow-up changes to pricing or plan structure on their next update • Continue tracking actual pricing/feature changes rather than UI tweaks

• Salesforce restructures Sales Cloud pricing: eliminates Enterprise/Unlimited tiers, introduces Core ($195) and Advanced ($395), rebands top tier as Max ($550).

  Salesforce·3 Sept 2026

  Salesforce restructures Sales Cloud pricing: eliminates Enterprise/Unlimited tiers, introduces Core ($195) and Advanced ($395), rebands top tier as Max ($550). Why it matters: • Salesforce is aggressively bundling AI and integrations (Slack, Tableau, Agentforce) into mid-market Core tier at $195-directly competing with lower-cost alternatives in the $150-250 range. • Price compression at mid-market ($100→$195 for equivalent features) signals confidence in AI/automation ROI; competitors must articulate differentiation beyond feature parity. • Removal of Enterprise/Unlimited and introduction of 'Max' tier simplifies messaging but narrows the perceived gap between Advanced ($395) and top-tier, potentially capping willingness-to-pay. Pricing & Plans: - Removed: Enterprise ($175), Unlimited ($350), Agentforce 1 Sales (contact-us tier) - Added: Core ($195 new mid-market tier), Advanced ($395 new upper tier), Max ($550, renamed from Agentforce 1 Sales) - Net effect: 3-tier structure (Free, Starter, Pro) → 6-tier with Core & Advanced inserted between Pro ($100) and Max ($550) Tier Positioning & Bundling: - Core ($195): Now bundles Slack Business+, Tableau Next, Momentum, and Agentforce for Sales (add-on only in old Enterprise)-major value consolidation at mid-market - Advanced ($395): Adds enhanced security, Sales Programs (previously add-on), expanded data (1GB/user vs prior 10GB/org), Backup & Recover, Archive - Max ($550): Retains top-tier pricing but adds Agentforce Coworker and increases Flex Credits to 2.75M/org/year (vs 1M in old Unlimited) Features & Add-ons: - New bundled features in Core: Slack Business+, Tableau Next, Momentum, Agentforce for Sales (standard) - Advanced tier includes Sales Programs bundled (not add-on) and enhanced security suite - Max adds Agentforce Coworker (new)-critical AI escalation vs prior Unlimited - Removed from visibility: Einstein Conversation Insights, Einstein Activity Capture, Flex Agreement-likely consolidated or repositioned What to do: • Audit your $150-300 positioning: Core's $195 price + bundled Slack/Tableau/AI creates a compelling package; stress your differentiation on simplicity, vertical-specific features, or lower-touch onboarding rather than feature count. • Monitor mid-market win/loss reasons in next quarter; expect Salesforce to cite 'AI-first CRM + productivity bundle' in customer conversations-prepare battle cards on TCO and implementation speed. • Review your integrations roadmap: Salesforce's native Slack and Tableau bundling is a competitive moat; consider partnerships or deeper native integrations to offset this consolidation.

• HubSpot pricing page changed

  HubSpot·31 Aug 2026

• HubSpot pricing page changed

  HubSpot·30 Aug 2026

• Salesforce pricing page changed

  Salesforce·29 Aug 2026

• Zoho CRM pricing page changed

  Zoho CRM·26 Aug 2026

• Salesforce pricing page changed

  Salesforce·26 Aug 2026

• HubSpot pricing page changed

  HubSpot·26 Aug 2026

• Zoho CRM pricing page changed

  Zoho CRM·23 Aug 2026

• Salesforce pricing page changed

  Salesforce·23 Aug 2026

• HubSpot pricing page changed

  HubSpot·23 Aug 2026

• Salesforce pricing page changed

  Salesforce·22 Aug 2026

• Zoho CRM removes live chat greeting prompts from pricing page

  Zoho CRM·21 Aug 2026

  Zoho CRM removes live chat greeting prompts from pricing page Why it matters: • Cosmetic removal of chat UI elements with no impact on pricing, features, or positioning • Suggests potential simplification of on-page conversion flows, though likely a minor UX iteration User Interface: - Removed 'We're Online!' live chat status message - Removed 'How may I help you today?' chat greeting prompt What to do: • Monitor for any broader changes to Zoho's customer acquisition or support strategy on pricing pages • No immediate competitive action required given cosmetic nature of change

• HubSpot introduces Custom Signals (Beta) as new product offering on CRM pricing page

  HubSpot·20 Aug 2026

  HubSpot introduces Custom Signals (Beta) as new product offering on CRM pricing page Why it matters: • HubSpot is expanding its product portfolio beyond traditional Hub-based modules, signaling investment in AI/signal-driven features that could differentiate against competitors • Custom Signals in beta suggests an emerging capability around data intelligence and predictive insights-core competitive territory for modern CRM platforms • The addition indicates HubSpot is testing new monetization angles and product combos that may eventually move into standard tier offerings Features: - Custom Signals (Beta) added as new product row on pricing comparison table - New feature appears alongside existing Marketing Hub, Sales Hub, Service Hub, Content Hub, and Data Hub offerings Positioning: - Broadening product surface from hub-centric model to include specialized signal/intelligence capabilities - Beta designation suggests early-stage offering, likely with limited availability or pricing to be finalized What to do: • Monitor Custom Signals feature roadmap and positioning to understand how HubSpot plans to monetize and which customer segments are targeted • Audit your own signal/intelligence/predictive capabilities to identify gaps in feature parity or positioning • If Custom Signals gains traction, prepare messaging around your differentiated intelligence layer or data advantage to defend against HubSpot's expansion

• Zoho CRM removes detailed Team Users documentation and emphasizes Ultimate edition for enterprise deployments

  Zoho CRM·19 Aug 2026

  Zoho CRM removes detailed Team Users documentation and emphasizes Ultimate edition for enterprise deployments Why it matters: • Zoho is de-emphasizing the Team Users licensing model (a cost-control mechanism for lower-tier adopters) by burying its comprehensive guide, potentially signaling a shift toward higher-tier plan adoption • The prominent callout of an Ultimate edition with 'bespoke deployments' and expert consultation suggests Zoho is aggressively targeting enterprise upsells and complex implementations • Removal of detailed Team Users capabilities comparison reduces transparency around feature restrictions, making it harder for prospects to self-serve evaluate whether Team Users fit their use case Positioning: - Removed 'Team Users: A Quick Overview' section that explained org vs. team level data organization and permissions - Removed detailed table showing what Team Users can and cannot do (e.g., no Reports/Dashboards, no admin permissions, limited to 10 org modules) - Removed how-to-purchase guidance for Team Users (trial signup and Add-ons page links) - Added explicit mention of Ultimate edition as tailored offering for 'large-scale, bespoke deployments' with expert consultation and migration assistance Features: - Team Users feature documentation moved off main pricing page; now requires clicking to external feature comparison page - Ultimate edition highlighted as highest feature-limit tier with dedicated consulting support What to do: • Audit whether your messaging around 'accessible to all team sizes' or 'no hidden licensing tiers' has been differentiated from Zoho's new enterprise-focused positioning • Test landing page messaging around total cost of ownership (TCO) for multi-user deployments to capture mid-market buyers considering Zoho's higher-tier plans • Map which of your buyer personas benefit from transparent, granular licensing (Team Users) vs. those who prefer all-inclusive enterprise tiers, then tailor competitive positioning accordingly

• Salesforce updates professional services and partner ecosystem imagery on pricing page with refreshed 2024 assets.

  Salesforce·19 Aug 2026

  Salesforce updates professional services and partner ecosystem imagery on pricing page with refreshed 2024 assets. Why it matters: • No material changes to pricing, plans, or features-purely cosmetic asset refresh. • Indicates routine content maintenance rather than strategic repositioning of go-to-market. • No competitive threat or opportunity shift detected from this update. Imagery: - Professional services hero image updated from April 2023 to May 2024 version - Partner ecosystem badge image updated from April 2023 to May 2024 version - URLs refreshed but same visual messaging around trusted partners (12K) and professional services What to do: • No action required-this is a standard content refresh with zero commercial implications. • Continue monitoring Salesforce pricing page for material plan/pricing changes. • Focus competitive intelligence efforts on feature releases and positioning shifts rather than asset updates.

• HubSpot updated tracking UUIDs in signup links across CRM pricing page with no pricing or plan changes.

  HubSpot·18 Aug 2026

  HubSpot updated tracking UUIDs in signup links across CRM pricing page with no pricing or plan changes. Why it matters: • No competitive threat from pricing adjustments or new tier introductions • Campaign tracking parameter updates suggest internal analytics refinement, not market repositioning • Confirms HubSpot maintaining $7/mo Starter pricing and free tier availability across all hub products Tracking & Analytics: - Signup link UUID parameters changed across all hub products (Marketing, Sales, Service, Content, Data) - Old UUID: 2dc4aadb-8c81-41b7-a59a-af6110fa52e0 replaced with new UUID: fb7805cf-0526-464a-bae2-2e47f1d42f3c - Affects both main CRM signup card and product-specific signup CTAs Pricing: - No pricing changes-Free tier and $7/mo Starter tier remain unchanged across all product lines What to do: • Monitor next 48-72 hours for follow-up campaign launches or attribution changes that may accompany this UUID rollout • Continue competitive monitoring on HubSpot's next major pricing update, focusing on Pro/Professional tier boundaries and enterprise add-on costs

• Salesforce removed hyperlinks from secondary product/partner navigation sections on pricing page, converting them to plain text headers.

  Salesforce·15 Aug 2026

  Salesforce removed hyperlinks from secondary product/partner navigation sections on pricing page, converting them to plain text headers. Why it matters: • Navigation change reduces direct discoverability of adjacent Salesforce products (Agentforce, Revenue Cloud, PRM) from the pricing page, potentially lowering cross-sell visibility. • This appears to be a UX/information architecture shift rather than a pricing or positioning change, suggesting potential backend restructuring of the pricing hub. Navigation & Linking: - Removed hyperlinks from 8 secondary product/service navigation items: Agentforce for Sales, Sales Programs, Revenue Intelligence, Revenue Cloud, Partner Relationship Management, Professional Services, Partners - Converted these items from clickable links to plain text headers only - Affected sections previously linked to dedicated pricing pages; now appear as non-interactive labels What to do: • Monitor if Salesforce reintroduces these links or permanently removes cross-sell pathways; if permanent, competitors can emphasize easier product bundling/discovery in their own pricing experiences. • No immediate action required-this is cosmetic/structural, not a pricing or feature change.

• HubSpot significantly expands free tier with increased limits, branding removal option, and adds email marketing, meeting scheduling, and live chat capabilities at no cost.

  HubSpot·15 Aug 2026

  HubSpot significantly expands free tier with increased limits, branding removal option, and adds email marketing, meeting scheduling, and live chat capabilities at no cost. Why it matters: • HubSpot is making the free tier substantially more competitive by removing the primary friction point (HubSpot branding) and bundling previously paid features-this directly threatens freemium conversion funnels for competitors in CRM and marketing automation. • The addition of email marketing, meeting scheduling, and live chat to free tier represents a major feature expansion that raises the bar for what free users expect, forcing competitors to either match feature parity or accept lower free-to-paid conversion rates. • By increasing free tier limits across multiple hubs (Marketing, Sales, Service, Content, Data), HubSpot is optimizing for longer free tier viability and deeper product adoption before monetization, which could reduce the urgency for small teams to upgrade. Pricing & Plans: - Free tier pricing: No change ($0), but feature scope expanded significantly - Starter tier pricing: Remains $7/mo across all hubs (Marketing, Sales, Service, Content, Data) Free Tier Features: - NEW: Branding removal option now available in free tier (previously paid-only upgrade) - NEW: Email marketing added to free tier - NEW: Meeting scheduling added to free tier - NEW: Live chat added to free tier - NEW: Drag-and-drop editor added to free tier - NEW: Contact management added to free tier - NEW: Deal pipeline added to free tier - NEW: Ticketing added to free tier - Contact limits increased in free tier (1,000 marketing contacts previously mentioned, now described as 'increased limits') - Form automation capability increased: from 1 automated email per form to 10 automated actions (emails, record creation, property updates) Positioning: - Free tier repositioned from 'limited free tools' to 'free tools with increased limits plus premium features' - Emphasis shifted to removing HubSpot branding (primary user pain point in free tier) as standard free feature - Messaging emphasizes broader feature availability across all hubs rather than restricting to basic CRM What to do: • Audit your free tier feature parity against HubSpot's expanded offering (particularly email, scheduling, chat, branding removal) and determine if gaps create conversion risk; prioritize closing critical parity gaps. • Stress-test your free-to-paid conversion funnel assuming longer free tier viability; model impact on CAC and payback period if users stay in free tier 30-50% longer due to expanded capabilities. • Review your go-to-market messaging for SMB/free tier users-if you compete on simplicity or targeted features, emphasize vertical specialization or workflow superiority over HubSpot's breadth; if competing on price, shift messaging to TCO and implementation time rather than feature count.

• Attio adds file storage as a core differentiator, offering 50 GB across Free and Plus tiers.

  Attio·14 Aug 2026

  Attio adds file storage as a core differentiator, offering 50 GB across Free and Plus tiers. Why it matters: • File storage becomes a table-stakes feature in sales/CRM tools; Attio is now bundling this to reduce friction for users managing document-heavy workflows. • By including 50 GB on both Free and Plus tiers, Attio lowers the switching cost for prospects evaluating alternatives-they don't need to integrate or pay for external storage. • This positioning move signals Attio is competing on comprehensiveness of built-in capabilities rather than forcing users to their app ecosystem. Features: - File storage added as a core plan feature - Free tier now includes 50 GB file storage - Plus tier now includes 50 GB file storage What to do: • Audit your own storage offering: confirm whether your Free/Plus equivalents offer comparable storage, and if not, quantify the gap to sales/marketing teams. • Test the appeal of bundled storage vs. integrated third-party options in customer interviews-determine if prospects view this as convenience or lock-in. • Consider messaging around document management and collaboration workflows in your own positioning to preempt Attio's storage advantage.