HubSpot pricing
Every number below was read from HubSpot's own pricing page. This free index checks that page about once a week, so open the source before you quote a price.
Plans on the page
- FreeFree
Foundational tools for up to 2 users · Free Marketing, Sales, Service, Content tools · Free Data and Revenue tools
- Starter$7/seat/mo$20/mo/seat on annual billing
500 HubSpot Credits · Marketing Hub Starter with 1,000 contacts · Sales, Service, Content & Data Hub Starter
Price history
No price changes recorded since we started tracking this page on 12 Aug 2026.
Changes we recorded
HubSpot updated tracking parameters on CRM pricing page signup links across all product hubs.
11 Nov 2026HubSpot updated tracking parameters on CRM pricing page signup links across all product hubs. Why it matters: • No material pricing, plan structure, or feature changes detected • Only internal UTM/UUID parameters differ in signup URLs, indicating a tracking or campaign ID rotation • Pricing remains $7/mo for Starter tier across Marketing, Sales, Service, Content, and Data Hubs Tracking & Analytics: - UUID parameter changed from 6ebb6218-662c-4be3-a752-b47a4b24e108 to 421451db-d4d9-4023-864b-866dec4b9284 across all signup links - Change affects signup CTAs for Free tier and all Starter ($7/mo) tier offerings What to do: • No immediate competitive response needed; monitor for follow-up pricing or positioning changes in coming weeks • Continue benchmarking HubSpot's positioning on feature parity vs. your offering
HubSpot rebands 'Starter Customer Platform' to 'Starter' at $7/mo and expands agent/automation capabilities across hubs.
8 Nov 2026HubSpot rebands 'Starter Customer Platform' to 'Starter' at $7/mo and expands agent/automation capabilities across hubs. Why it matters: • HubSpot is consolidating its entry-paid tier under a unified 'Starter' brand and repositioning it as a full multi-hub platform (Marketing, Sales, Service, Content, Data), not just a limited CRM upsell-this simplifies their go-to-market and makes the $7/mo tier more competitive for SMBs. • New AI agent features (Agent Hub, Prospecting agent, Content Agent, Data Agent) and expanded automation (up to 50 workflows, up to 15 total pipelines) are now available at the Starter tier, raising the capability floor and making it harder for competitors to differentiate on entry-level automation. • Customer count messaging increased from 306,000 to 311,000, signaling strong acquisition momentum tied to this repositioning-competitors should expect accelerated Starter plan adoption. Plans: - Removed: 'Starter Customer Platform' branding and positioning - Added: 'Starter' as the unified entry-paid tier name, still at $7/mo - Starter plan now explicitly bundles all six hubs (Marketing Hub Starter, Sales Hub Starter, Service Hub Starter, Content Hub Starter, Data Hub Starter, plus new Agent Hub) - Starter now includes 1,000 marketing contacts as a standard limit Features: - Added 'Agent Hub' section to Starter tier with Agent Builder, Prospecting agent, and Content Agent (Beta, limited to existing AEO customers) - Sales automation expanded to 'Up to 50 workflows with restricted triggers and actions' at Starter - Pipelines expanded to 'Up to 15 total pipelines per account across object types' at Starter (previously 2 deal pipelines for Starter) - Added Data Agent at Starter tier - Added Sales analytics at Starter tier - Added Service analytics at Starter tier - Added Notetaker at Starter tier - Data quality overview (Beta) now scans 'daily' instead of 'every 2 weeks' - Ad management feature refined: Starter now includes '3 connected accounts. Advanced website audiences. 2 contact and company list audiences. 5 ad conversion events.' (previously was only in Free tools section) - Added HubSpot Work (Beta) with 'Limited automation' at Starter - Added Brand Identity feature at Starter Positioning: - Removed 'No annual contract' messaging from tier description - Added FAQ section: 'What's the difference between HubSpot's free and Starter plans?', 'Why should I choose Starter for my business?', 'How many users can I have with HubSpot's Starter plan, and how much do additional users cost?' - Changed call-to-action from 'Buy now' to 'Talk to Sales' for Starter tier - Added clarifying notes: '*Discounts available for new customers only.' and '*Price shown in USD and subject to applicable tax.' Social proof: - Updated customer count from '306,000+ customers' to '311,000+ customers' What to do: • Audit your entry-tier pricing and capabilities against the new Starter bundle; if you're at $7/mo, HubSpot now includes agents, 15 pipelines, and 50 workflows-reassess feature parity and consider whether to match or differentiate via UX/ease-of-use. • Analyze which of the new agent features (Agent Builder, Prospecting agent, Data Agent) are driving Starter adoption and prioritize your own agent roadmap to remain competitive in the AI-assisted workflows space. • Monitor if this 'Starter' rebranding and multi-hub positioning is shifting SMB buying patterns toward HubSpot's platform bundle; if so, prepare a counter-narrative around your best-of-breed positioning or lower TCO.
HubSpot updates session tracking UUIDs across CRM pricing page; no material pricing or plan changes detected.
4 Sept 2026HubSpot updates session tracking UUIDs across CRM pricing page; no material pricing or plan changes detected. Why it matters: • All substantive changes are cosmetic-only tracking UUIDs in signup links were refreshed, indicating a routine analytics or campaign ID rotation. • No pricing tiers, plan structures, or feature availability were altered, meaning competitive positioning remains stable. • This reflects standard A/B testing or campaign tracking hygiene rather than a strategic pricing or product shift. Tracking & Analytics: - All 'Get started free' CTA links updated with new UUID (adeb3a71-cb02-4993-a722-c0a88271b158 replacing a9492ab0-e321-40ff-9c29-a7c4d1f6b0e6) - Change applied uniformly across all Hub feature rows (Marketing, Sales, Service, Content, Data) and main CTA - No functional or UX impact; purely backend tracking adjustment What to do: • No immediate action required; monitor for follow-up pricing or positioning changes on this page. • If concerned about campaign tracking, set up weekly monitoring alerts on HubSpot's pricing page to catch material changes faster.
HubSpot pricing page changed
31 Aug 2026HubSpot pricing page changed
30 Aug 2026HubSpot pricing page changed
26 Aug 2026HubSpot pricing page changed
23 Aug 2026HubSpot introduces Custom Signals (Beta) as new product offering on CRM pricing page
20 Aug 2026HubSpot introduces Custom Signals (Beta) as new product offering on CRM pricing page Why it matters: • HubSpot is expanding its product portfolio beyond traditional Hub-based modules, signaling investment in AI/signal-driven features that could differentiate against competitors • Custom Signals in beta suggests an emerging capability around data intelligence and predictive insights-core competitive territory for modern CRM platforms • The addition indicates HubSpot is testing new monetization angles and product combos that may eventually move into standard tier offerings Features: - Custom Signals (Beta) added as new product row on pricing comparison table - New feature appears alongside existing Marketing Hub, Sales Hub, Service Hub, Content Hub, and Data Hub offerings Positioning: - Broadening product surface from hub-centric model to include specialized signal/intelligence capabilities - Beta designation suggests early-stage offering, likely with limited availability or pricing to be finalized What to do: • Monitor Custom Signals feature roadmap and positioning to understand how HubSpot plans to monetize and which customer segments are targeted • Audit your own signal/intelligence/predictive capabilities to identify gaps in feature parity or positioning • If Custom Signals gains traction, prepare messaging around your differentiated intelligence layer or data advantage to defend against HubSpot's expansion
HubSpot updated tracking UUIDs across all CRM pricing signup links with no material pricing or plan changes.
18 Aug 2026HubSpot updated tracking UUIDs across all CRM pricing signup links with no material pricing or plan changes. Why it matters: • No competitive pricing advantage gained or lost; all plan structures and price points remain identical. • The UUID change suggests internal analytics/campaign tracking refresh rather than strategic repositioning. Positioning: - Signup link UUIDs regenerated across all CRM Hub products (Marketing, Sales, Service, Content, Data) and main CTA; all pricing tiers, plan names, and price points ($7/mo Starter tier, Free tools) remain unchanged. What to do: • No immediate action required; monitor for follow-up pricing or packaging announcements in coming weeks. • Continue regular competitive pricing tracking to catch material changes when they occur.
HubSpot expands free tier with increased limits and removes branding restrictions across all hubs
15 Aug 2026HubSpot expands free tier with increased limits and removes branding restrictions across all hubs Why it matters: • HubSpot is strengthening its free-to-paid funnel by offering more powerful features at $0, making it harder for competitors to win on free tier differentiation • The removal of HubSpot branding from free tools (email marketing, meeting scheduling, live chat) reduces friction for users who want production-ready capabilities without upgrade pressure • Expanded features like drag-and-drop editor, contact management, deal pipeline, and ticketing in free tier creates stickier baseline product that captures more use cases before paid conversion Pricing: - Starter tier pricing remains at $7/mo across Marketing Hub, Sales Hub, Service Hub, Content Hub, and Data Hub Free Plan: - Free tier repositioned from 'Free tools, plus' limited feature set to 'Free tools with increased limits, plus remove HubSpot branding' - New capabilities added to free tier: email marketing, meeting scheduling, live chat, drag-and-drop editor, contact management, deal pipeline, ticketing - Form automation upgraded from '1 automated email per form' to '10 automated actions' in free tier - Form feature set upgraded from 'Limited features' with HubSpot branding to ability to 'Remove HubSpot branding' with 'Additional features' - Marketing Hub free tier no longer limited by '1,000 marketing contacts' constraint (limit removed entirely) Positioning: - Free tier repositioned as comprehensive foundation rather than limited sampler-now supports production use cases across multiple hubs without branding What to do: • Audit your free tier value prop against HubSpot's expanded capabilities (esp. branding removal, form automation at 10 actions, contact/deal/ticket management)-identify where you're weaker and prioritize parity or differentiation • Review your free-to-paid conversion funnel; HubSpot is reducing upgrade friction by removing the branding requirement, so consider whether your paywall strategy remains competitive • Map HubSpot's new free tier feature set against your target personas to identify which segments may now find HubSpot's free tier sufficient and bypass your entry-level pricing
HubSpot against the others
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