HubSpot vs Salesforce pricing

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

1. Row 1
   HubSpot

   FreeFree

   SalesforceNo tier at this position.
2. Row 2
   HubSpot

   Starter$7/seat/mo

   $20/mo/seat on annual billing

   SalesforceNo tier at this position.

The entry tier

Changes we recorded

Every change we have written up for either page, newest first.

• Salesforce sales pricing page blocked by browser extension-unable to analyze material changes.

  Salesforce·12 Nov 2026

  Salesforce sales pricing page blocked by browser extension-unable to analyze material changes. Why it matters: • No competitive intelligence available from this page capture due to technical blocking. • Cannot assess any pricing, plan, or positioning changes Salesforce may have made. • Requires clean page capture without extension interference to produce actionable analysis. Technical Issue: - Page blocked by ERR_BLOCKED_BY_CLIENT (browser extension interference) - CDN domain a10681260716.cdn.optimizely.com blocked - No pricing or feature data visible for analysis What to do: • Re-capture the pricing page with all extensions disabled or in incognito mode. • Verify the capture includes full page content before submitting for competitive analysis. • Retry analysis once clean diff is available.

• HubSpot updated tracking parameters on CRM pricing page signup links across all product hubs.

  HubSpot·11 Nov 2026

  HubSpot updated tracking parameters on CRM pricing page signup links across all product hubs. Why it matters: • No material pricing, plan structure, or feature changes detected • Only internal UTM/UUID parameters differ in signup URLs, indicating a tracking or campaign ID rotation • Pricing remains $7/mo for Starter tier across Marketing, Sales, Service, Content, and Data Hubs Tracking & Analytics: - UUID parameter changed from 6ebb6218-662c-4be3-a752-b47a4b24e108 to 421451db-d4d9-4023-864b-866dec4b9284 across all signup links - Change affects signup CTAs for Free tier and all Starter ($7/mo) tier offerings What to do: • No immediate competitive response needed; monitor for follow-up pricing or positioning changes in coming weeks • Continue benchmarking HubSpot's positioning on feature parity vs. your offering

• Salesforce rebrands Agentforce as Sales Cloud with new tier structure (Core/Advanced/Max replacing Enterprise/Unlimited/Agentforce 1) and bundles Agentforce, Slack, Tableau into all editions.

  Salesforce·8 Nov 2026

  Salesforce rebrands Agentforce as Sales Cloud with new tier structure (Core/Advanced/Max replacing Enterprise/Unlimited/Agentforce 1) and bundles Agentforce, Slack, Tableau into all editions. Why it matters: • Salesforce is consolidating its sales product identity away from 'Agentforce' as a separate product toward 'Sales Cloud' as the unified brand, signaling AI is now table-stakes rather than premium-competitors must clarify their own AI positioning. • Major bundling shift: Agentforce, Slack, Tableau, and Data 360 now included across all tiers (not add-ons), raising baseline value and customer acquisition cost for competitive alternatives. • Tier renaming and repositioning (Enterprise→Core, Unlimited→Advanced, Agentforce 1→Max) with messaging emphasizing 'agentic transformation' suggests Salesforce sees AI-driven automation as the primary value driver for 2026+. Positioning: - Product rebrand: 'Agentforce Sales' renamed to 'Sales Cloud' across all documentation and messaging. - Core messaging shift from feature parity to 'agentic transformation'-AI agents now positioned as the primary business outcome. - Enterprise Edition repositioned as 'Core' with emphasis on getting value 'right where your team already works.' Plans: - Edition tier renaming: Enterprise Edition → Core, Unlimited Edition → Advanced, Agentforce 1 Edition → Max. - New positioning language: Core for fast AI value, Advanced for agent offloading with security, Max for unlimited AI across business. - Bundling changes: Agentforce, Slack, Tableau, and Data 360 now included in all editions (previously available for purchase or bundled only at top tier). - Premier Success support level simplified: Professional Edition now includes 'Premier Success' (was 'Momentum and Premier Success' in Advanced); Advanced includes 'Advanced Momentum.' Features: - Flex Credits allocation increased: Max tier raised from 2.5M to 2.75M credits/org/year. - Sales Planning, Sales Programs, Incentive Compensation Management, and Maps Advanced now available for purchase across more tiers (added to Core and above). - Tableau Next (standard version) now available for purchase at Core tier. - Security Center available for purchase at Core tier and included in Advanced tier. - Salesforce Health Insights added to Max edition (new feature mention). - Tableau Next Agentic Analytics removed from visible purchase/pricing (no longer prominently listed as available option). Messaging: - FAQ restructure: Removed 'Agentforce Sales Enterprise plan' section, replaced with 'Sales Cloud Core plan' and new FAQ on edition transition and value comparison. - Added migration narrative: 'Core replaces Enterprise, Advanced replaces Unlimited, Max replaces Agentforce 1' with messaging on value uplift and no additional cost to move from Agentforce 1 to Max. - Value quantification: Max delivers '60% more value than Agentforce 1 Edition at the same price' with up to $500 added value for Agentforce 1 customers upgrading. - Removed Agentforce-specific visual branding and chatbot ('Piper'); replaced with generic Sales Cloud imagery. What to do: • Audit your own AI/automation positioning-if you're not bundling AI capabilities by default, you're now positioned as 'piecemeal' vs. Salesforce's integrated approach; consider what core features should be standard vs. premium. • Map your tier strategy against Core/Advanced/Max-if your mid-market and enterprise offerings lack the bundled integrations (communication, analytics, security), update GTM messaging to highlight what you do bundle and own. • Prepare competitive response for customers on Agentforce 1 Edition or Unlimited: clarify your upgrade path, value retention, and any cost implications so you don't lose accounts to Salesforce's 'free upgrade' narrative.

• HubSpot rebands 'Starter Customer Platform' to 'Starter' at $7/mo and expands agent/automation capabilities across hubs.

  HubSpot·8 Nov 2026

  HubSpot rebands 'Starter Customer Platform' to 'Starter' at $7/mo and expands agent/automation capabilities across hubs. Why it matters: • HubSpot is consolidating its entry-paid tier under a unified 'Starter' brand and repositioning it as a full multi-hub platform (Marketing, Sales, Service, Content, Data), not just a limited CRM upsell-this simplifies their go-to-market and makes the $7/mo tier more competitive for SMBs. • New AI agent features (Agent Hub, Prospecting agent, Content Agent, Data Agent) and expanded automation (up to 50 workflows, up to 15 total pipelines) are now available at the Starter tier, raising the capability floor and making it harder for competitors to differentiate on entry-level automation. • Customer count messaging increased from 306,000 to 311,000, signaling strong acquisition momentum tied to this repositioning-competitors should expect accelerated Starter plan adoption. Plans: - Removed: 'Starter Customer Platform' branding and positioning - Added: 'Starter' as the unified entry-paid tier name, still at $7/mo - Starter plan now explicitly bundles all six hubs (Marketing Hub Starter, Sales Hub Starter, Service Hub Starter, Content Hub Starter, Data Hub Starter, plus new Agent Hub) - Starter now includes 1,000 marketing contacts as a standard limit Features: - Added 'Agent Hub' section to Starter tier with Agent Builder, Prospecting agent, and Content Agent (Beta, limited to existing AEO customers) - Sales automation expanded to 'Up to 50 workflows with restricted triggers and actions' at Starter - Pipelines expanded to 'Up to 15 total pipelines per account across object types' at Starter (previously 2 deal pipelines for Starter) - Added Data Agent at Starter tier - Added Sales analytics at Starter tier - Added Service analytics at Starter tier - Added Notetaker at Starter tier - Data quality overview (Beta) now scans 'daily' instead of 'every 2 weeks' - Ad management feature refined: Starter now includes '3 connected accounts. Advanced website audiences. 2 contact and company list audiences. 5 ad conversion events.' (previously was only in Free tools section) - Added HubSpot Work (Beta) with 'Limited automation' at Starter - Added Brand Identity feature at Starter Positioning: - Removed 'No annual contract' messaging from tier description - Added FAQ section: 'What's the difference between HubSpot's free and Starter plans?', 'Why should I choose Starter for my business?', 'How many users can I have with HubSpot's Starter plan, and how much do additional users cost?' - Changed call-to-action from 'Buy now' to 'Talk to Sales' for Starter tier - Added clarifying notes: '*Discounts available for new customers only.' and '*Price shown in USD and subject to applicable tax.' Social proof: - Updated customer count from '306,000+ customers' to '311,000+ customers' What to do: • Audit your entry-tier pricing and capabilities against the new Starter bundle; if you're at $7/mo, HubSpot now includes agents, 15 pipelines, and 50 workflows-reassess feature parity and consider whether to match or differentiate via UX/ease-of-use. • Analyze which of the new agent features (Agent Builder, Prospecting agent, Data Agent) are driving Starter adoption and prioritize your own agent roadmap to remain competitive in the AI-assisted workflows space. • Monitor if this 'Starter' rebranding and multi-hub positioning is shifting SMB buying patterns toward HubSpot's platform bundle; if so, prepare a counter-narrative around your best-of-breed positioning or lower TCO.

• Salesforce rebands Agentforce Sales tiers (Enterprise→Core, Unlimited→Advanced, Agentforce 1 Sales→Max) and expands AI availability to Core+ plans instead of Enterprise+

  Salesforce·9 Sept 2026

  Salesforce rebands Agentforce Sales tiers (Enterprise→Core, Unlimited→Advanced, Agentforce 1 Sales→Max) and expands AI availability to Core+ plans instead of Enterprise+ Why it matters: • Plan nomenclature shift signals repositioning of mid-market entry point-Core now serves as the AI-capable baseline, lowering barriers for buyers who previously needed Enterprise tier • Slack integration tier structure changed to include Slack Free across lower plans, potentially increasing bundling value perception at Starter and Pro levels • Messaging emphasis moves from 'flexibility' to specific plan names (Starter Suite, Pro Suite, Core, Advanced, Max), suggesting more rigid tier differentiation and potentially stricter feature gating Plans: - Renamed Enterprise to Core - Renamed Unlimited to Advanced - Renamed Agentforce 1 Sales to Max - All five plans now explicitly named: Starter Suite, Pro Suite, Core, Advanced, Max Positioning: - AI availability lowered from 'Enterprise and above' to 'Core and above' - Removed generic flexibility language; replaced with specific tier progression messaging Integrations: - Slack tier availability restructured: Starter Suite and Pro Suite now show Slack Free (previously showed no Slack option) - Slack Business+ remains at Core and Advanced tiers - Slack Enterprise+ remains at Max tier Marketing: - Added Dreamforce Sales Keynote registration link - Introduced Piper chatbot with conversational prompts ('Try Salesforce for free', 'How can Salesforce help my business?') - Removed generic 'Request a call' CTA language; supplemented with chat-first engagement model What to do: • Audit your mid-market positioning-if you compete on simplicity or affordability, Salesforce just made AI a Core-tier feature; consider if your AI availability or pricing structure needs adjustment to remain competitive • Review how your Slack integration is packaged and positioned relative to Salesforce's new Free tier inclusion at lower plans; evaluate bundling strategy • Map customer migration paths if any of your users are on equivalent 'Enterprise' or 'Unlimited' tier analogs, as Salesforce's rename may create confusion in renewal conversations that you can exploit or clarify for prospects

• HubSpot updates session tracking UUIDs across CRM pricing page; no material pricing or plan changes detected.

  HubSpot·4 Sept 2026

  HubSpot updates session tracking UUIDs across CRM pricing page; no material pricing or plan changes detected. Why it matters: • All substantive changes are cosmetic-only tracking UUIDs in signup links were refreshed, indicating a routine analytics or campaign ID rotation. • No pricing tiers, plan structures, or feature availability were altered, meaning competitive positioning remains stable. • This reflects standard A/B testing or campaign tracking hygiene rather than a strategic pricing or product shift. Tracking & Analytics: - All 'Get started free' CTA links updated with new UUID (adeb3a71-cb02-4993-a722-c0a88271b158 replacing a9492ab0-e321-40ff-9c29-a7c4d1f6b0e6) - Change applied uniformly across all Hub feature rows (Marketing, Sales, Service, Content, Data) and main CTA - No functional or UX impact; purely backend tracking adjustment What to do: • No immediate action required; monitor for follow-up pricing or positioning changes on this page. • If concerned about campaign tracking, set up weekly monitoring alerts on HubSpot's pricing page to catch material changes faster.

• Salesforce restructures mid-market pricing with three new tiers (Core $195, Advanced $395, Max $550) replacing Enterprise/Unlimited, bundling Slack and emphasizing Agentforce AI

  Salesforce·3 Sept 2026

  Salesforce restructures mid-market pricing with three new tiers (Core $195, Advanced $395, Max $550) replacing Enterprise/Unlimited, bundling Slack and emphasizing Agentforce AI Why it matters: • Salesforce eliminated two traditional tiers and repositioned pricing around AI/Agentforce capabilities, signaling aggressive focus on agent-assisted selling that competitors must match • New Core tier at $195 bundles Slack Business+ and Tableau Next, raising mid-market entry cost and changing what's included-direct positioning shift from feature-gated add-ons to bundled platform • Max tier renamed from Agentforce 1 Sales and now at $550/user/month (same price but repositioned), with Agentforce Coworker and 2.75M Flex Credits, making AI agents table-stakes at top tier Pricing & Plan Architecture: - Removed Enterprise ($175), Unlimited ($350), and Agentforce 1 Sales tiers entirely - Added Core tier at $195 (pricing: 195€, AU$273, 23,400円, 1,950kr, £156 per user/month) - Added Advanced tier at $395 (pricing: 395€, AU$553, 47,400円, 3,950kr, £316 per user/month) - Renamed top tier from 'Agentforce 1 Sales' to 'Max' at $550 (pricing: 550€, AU$770, 66,000円, 5,500kr, £440 per user/month) Bundled Inclusions (Feature Shift): - Core now includes Slack Business+ and Tableau Next (previously add-on purchases at Enterprise level) - Core includes Momentum and Premier Success Plan in base offering - Advanced includes Sales Programs and security features (Backup & Recover, Archive, Data Detect, Security Center) - Max includes Agentforce Coworker and 2.75M Flex Credits/org/year; Advanced provides 1M Flex Credits/org/year; Core provides 500K Flex Credits/org/year Data & Storage: - Core and Advanced tier storage changed to explicit per-user allocations: Core offers 10GB/Org + 20MB/User; Advanced and Max offer 1GB/User (previously obscured in feature matrix) Agentforce Positioning: - Agentforce for Sales now listed as 'Available for purchase' at Core and Advanced (removed from Enterprise/Unlimited 'available' status, indicating clearer pricing model) - New Agentforce skills added to feature matrix: Prospecting, Sales Emails, Account Research (all marked in pricing table but availability ties to Core/Advanced tiers) - Max tier emphasizes 'Agentforce for Sales' and 'Agentforce Coworker' as core inclusions, not add-ons What to do: • Audit your mid-market positioning: Salesforce's Core at $195 now competes at a higher feature/cost boundary (bundled Slack + Tableau) vs. legacy $175 Enterprise; assess if you're positioned as premium alternative or need to match bundled value • Pressure-test your Agentforce/AI competitive story-Salesforce is making agent capabilities mandatory across Core/Advanced/Max with specific Flex Credit allocations per tier; if you lack native AI agents, this gap widens • Review your packaging strategy against the new 'Max' positioning-Salesforce removed mid-tier naming confusion and is betting on three clear tiers with AI as differentiator; consider if your portfolio is equally clear on AI capabilities and pricing

• HubSpot pricing page changed

  HubSpot·31 Aug 2026

• HubSpot pricing page changed

  HubSpot·30 Aug 2026

• Salesforce pricing page changed

  Salesforce·29 Aug 2026

• Salesforce pricing page changed

  Salesforce·26 Aug 2026

• HubSpot pricing page changed

  HubSpot·26 Aug 2026

• Salesforce pricing page changed

  Salesforce·23 Aug 2026

• HubSpot pricing page changed

  HubSpot·23 Aug 2026

• Salesforce pricing page changed

  Salesforce·22 Aug 2026

• HubSpot introduces Custom Signals (Beta) as new product offering on CRM pricing page

  HubSpot·20 Aug 2026

  HubSpot introduces Custom Signals (Beta) as new product offering on CRM pricing page Why it matters: • HubSpot is expanding its product portfolio beyond traditional Hub-based modules, signaling investment in AI/signal-driven features that could differentiate against competitors • Custom Signals in beta suggests an emerging capability around data intelligence and predictive insights-core competitive territory for modern CRM platforms • The addition indicates HubSpot is testing new monetization angles and product combos that may eventually move into standard tier offerings Features: - Custom Signals (Beta) added as new product row on pricing comparison table - New feature appears alongside existing Marketing Hub, Sales Hub, Service Hub, Content Hub, and Data Hub offerings Positioning: - Broadening product surface from hub-centric model to include specialized signal/intelligence capabilities - Beta designation suggests early-stage offering, likely with limited availability or pricing to be finalized What to do: • Monitor Custom Signals feature roadmap and positioning to understand how HubSpot plans to monetize and which customer segments are targeted • Audit your own signal/intelligence/predictive capabilities to identify gaps in feature parity or positioning • If Custom Signals gains traction, prepare messaging around your differentiated intelligence layer or data advantage to defend against HubSpot's expansion

• Salesforce updates professional services and partner ecosystem imagery on pricing page with refreshed 2024 assets.

  Salesforce·19 Aug 2026

  Salesforce updates professional services and partner ecosystem imagery on pricing page with refreshed 2024 assets. Why it matters: • No material changes to pricing, plans, or features-purely cosmetic asset refresh. • Indicates routine content maintenance rather than strategic repositioning of go-to-market. • No competitive threat or opportunity shift detected from this update. Imagery: - Professional services hero image updated from April 2023 to May 2024 version - Partner ecosystem badge image updated from April 2023 to May 2024 version - URLs refreshed but same visual messaging around trusted partners (12K) and professional services What to do: • No action required-this is a standard content refresh with zero commercial implications. • Continue monitoring Salesforce pricing page for material plan/pricing changes. • Focus competitive intelligence efforts on feature releases and positioning shifts rather than asset updates.

• HubSpot updated tracking UUIDs across all CRM pricing signup links with no material pricing or plan changes.

  HubSpot·18 Aug 2026

  HubSpot updated tracking UUIDs across all CRM pricing signup links with no material pricing or plan changes. Why it matters: • No competitive pricing advantage gained or lost; all plan structures and price points remain identical. • The UUID change suggests internal analytics/campaign tracking refresh rather than strategic repositioning. Positioning: - Signup link UUIDs regenerated across all CRM Hub products (Marketing, Sales, Service, Content, Data) and main CTA; all pricing tiers, plan names, and price points ($7/mo Starter tier, Free tools) remain unchanged. What to do: • No immediate action required; monitor for follow-up pricing or packaging announcements in coming weeks. • Continue regular competitive pricing tracking to catch material changes when they occur.

• Salesforce removed hyperlinks from secondary product/partner navigation sections on pricing page, converting them to plain text headers.

  Salesforce·15 Aug 2026

  Salesforce removed hyperlinks from secondary product/partner navigation sections on pricing page, converting them to plain text headers. Why it matters: • Navigation change reduces direct discoverability of adjacent Salesforce products (Agentforce, Revenue Cloud, PRM) from the pricing page, potentially lowering cross-sell visibility. • This appears to be a UX/information architecture shift rather than a pricing or positioning change, suggesting potential backend restructuring of the pricing hub. Navigation & Linking: - Removed hyperlinks from 8 secondary product/service navigation items: Agentforce for Sales, Sales Programs, Revenue Intelligence, Revenue Cloud, Partner Relationship Management, Professional Services, Partners - Converted these items from clickable links to plain text headers only - Affected sections previously linked to dedicated pricing pages; now appear as non-interactive labels What to do: • Monitor if Salesforce reintroduces these links or permanently removes cross-sell pathways; if permanent, competitors can emphasize easier product bundling/discovery in their own pricing experiences. • No immediate action required-this is cosmetic/structural, not a pricing or feature change.

• HubSpot expands free tier with increased limits and removes branding restrictions across all hubs

  HubSpot·15 Aug 2026

  HubSpot expands free tier with increased limits and removes branding restrictions across all hubs Why it matters: • HubSpot is strengthening its free-to-paid funnel by offering more powerful features at $0, making it harder for competitors to win on free tier differentiation • The removal of HubSpot branding from free tools (email marketing, meeting scheduling, live chat) reduces friction for users who want production-ready capabilities without upgrade pressure • Expanded features like drag-and-drop editor, contact management, deal pipeline, and ticketing in free tier creates stickier baseline product that captures more use cases before paid conversion Pricing: - Starter tier pricing remains at $7/mo across Marketing Hub, Sales Hub, Service Hub, Content Hub, and Data Hub Free Plan: - Free tier repositioned from 'Free tools, plus' limited feature set to 'Free tools with increased limits, plus remove HubSpot branding' - New capabilities added to free tier: email marketing, meeting scheduling, live chat, drag-and-drop editor, contact management, deal pipeline, ticketing - Form automation upgraded from '1 automated email per form' to '10 automated actions' in free tier - Form feature set upgraded from 'Limited features' with HubSpot branding to ability to 'Remove HubSpot branding' with 'Additional features' - Marketing Hub free tier no longer limited by '1,000 marketing contacts' constraint (limit removed entirely) Positioning: - Free tier repositioned as comprehensive foundation rather than limited sampler-now supports production use cases across multiple hubs without branding What to do: • Audit your free tier value prop against HubSpot's expanded capabilities (esp. branding removal, form automation at 10 actions, contact/deal/ticket management)-identify where you're weaker and prioritize parity or differentiation • Review your free-to-paid conversion funnel; HubSpot is reducing upgrade friction by removing the branding requirement, so consider whether your paywall strategy remains competitive • Map HubSpot's new free tier feature set against your target personas to identify which segments may now find HubSpot's free tier sufficient and bypass your entry-level pricing