Close vs HubSpot pricing

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

1. Row 1
   Close

   Solo$19/user/mo

   $9 on annual billing

   HubSpot

   FreeFree
2. Row 2
   Close

   Essentials$49/user/mo

   $35 on annual billing

   HubSpotNo tier at this position.
3. Row 3
   Close

   Growth$109/user/mo

   $99 on annual billing

   HubSpotNo tier at this position.
4. Row 4
   Close

   Scale$149/user/mo

   $139 on annual billing

   HubSpotNo tier at this position.

The entry tier

Changes we recorded

Every change we have written up for either page, newest first.

• HubSpot updates session tracking UUIDs across CRM pricing page; no material pricing or plan changes detected.

  HubSpot·4 Sept 2026

  HubSpot updates session tracking UUIDs across CRM pricing page; no material pricing or plan changes detected. Why it matters: • All substantive changes are cosmetic-only tracking UUIDs in signup links were refreshed, indicating a routine analytics or campaign ID rotation. • No pricing tiers, plan structures, or feature availability were altered, meaning competitive positioning remains stable. • This reflects standard A/B testing or campaign tracking hygiene rather than a strategic pricing or product shift. Tracking & Analytics: - All 'Get started free' CTA links updated with new UUID (adeb3a71-cb02-4993-a722-c0a88271b158 replacing a9492ab0-e321-40ff-9c29-a7c4d1f6b0e6) - Change applied uniformly across all Hub feature rows (Marketing, Sales, Service, Content, Data) and main CTA - No functional or UX impact; purely backend tracking adjustment What to do: • No immediate action required; monitor for follow-up pricing or positioning changes on this page. • If concerned about campaign tracking, set up weekly monitoring alerts on HubSpot's pricing page to catch material changes faster.

• Close removes explicit $19/month per-line pricing for business phone add-on, shifting to opaque bundled pricing model

  Close·3 Sept 2026

  Close removes explicit $19/month per-line pricing for business phone add-on, shifting to opaque bundled pricing model Why it matters: • Pricing transparency decreased-competitors can no longer easily benchmark Close's phone module costs, making it harder to position on TCO • Close is likely bundling phone into higher-tier plans or hiding it behind custom quotes, potentially forcing more enterprise conversations and higher contract values • The removal suggests Close is moving away from granular usage-based pricing toward seat/plan-locked bundles, reducing perceived modularity and increasing switching costs Pricing: - Removed explicit '$19/month per line' pricing for business phone capabilities add-on - Removed redundant '$19/month extra' messaging - Phone module now listed as a feature with no visible per-unit cost Features: - Business phone capabilities (lead-based call routing, customizable IVR, round-robin routing) remain in offering but pricing model is no longer line-item transparent Positioning: - Shifted from transparent, modular add-on pricing to bundled/opaque pricing structure - Likely consolidation into plan-based or custom pricing to increase deal sizes What to do: • Immediately audit Close's current plan pages across all tiers to determine where phone capabilities now sit (bundled at what level, custom quote only, etc.)-this will reveal their new monetization strategy • Update your sales positioning to emphasize modular, transparent pricing as a TCO advantage if you offer phone; alternatively, prepare bundled packages that compete on value per plan rather than per-add-on • Monitor whether Close increases enterprise/mid-market motion or pricing page traffic spikes to custom quote flows, signaling a shift upmarket

• HubSpot pricing page changed

  HubSpot·31 Aug 2026

• HubSpot pricing page changed

  HubSpot·30 Aug 2026

• HubSpot pricing page changed

  HubSpot·26 Aug 2026

• HubSpot pricing page changed

  HubSpot·23 Aug 2026

• HubSpot introduces Custom Signals (Beta) as new product offering on CRM pricing page

  HubSpot·20 Aug 2026

  HubSpot introduces Custom Signals (Beta) as new product offering on CRM pricing page Why it matters: • HubSpot is expanding its product portfolio beyond traditional Hub-based modules, signaling investment in AI/signal-driven features that could differentiate against competitors • Custom Signals in beta suggests an emerging capability around data intelligence and predictive insights-core competitive territory for modern CRM platforms • The addition indicates HubSpot is testing new monetization angles and product combos that may eventually move into standard tier offerings Features: - Custom Signals (Beta) added as new product row on pricing comparison table - New feature appears alongside existing Marketing Hub, Sales Hub, Service Hub, Content Hub, and Data Hub offerings Positioning: - Broadening product surface from hub-centric model to include specialized signal/intelligence capabilities - Beta designation suggests early-stage offering, likely with limited availability or pricing to be finalized What to do: • Monitor Custom Signals feature roadmap and positioning to understand how HubSpot plans to monetize and which customer segments are targeted • Audit your own signal/intelligence/predictive capabilities to identify gaps in feature parity or positioning • If Custom Signals gains traction, prepare messaging around your differentiated intelligence layer or data advantage to defend against HubSpot's expansion

• HubSpot updated tracking UUIDs in signup links across CRM pricing page with no pricing or plan changes.

  HubSpot·18 Aug 2026

  HubSpot updated tracking UUIDs in signup links across CRM pricing page with no pricing or plan changes. Why it matters: • No competitive threat from pricing adjustments or new tier introductions • Campaign tracking parameter updates suggest internal analytics refinement, not market repositioning • Confirms HubSpot maintaining $7/mo Starter pricing and free tier availability across all hub products Tracking & Analytics: - Signup link UUID parameters changed across all hub products (Marketing, Sales, Service, Content, Data) - Old UUID: 2dc4aadb-8c81-41b7-a59a-af6110fa52e0 replaced with new UUID: fb7805cf-0526-464a-bae2-2e47f1d42f3c - Affects both main CRM signup card and product-specific signup CTAs Pricing: - No pricing changes-Free tier and $7/mo Starter tier remain unchanged across all product lines What to do: • Monitor next 48-72 hours for follow-up campaign launches or attribution changes that may accompany this UUID rollout • Continue competitive monitoring on HubSpot's next major pricing update, focusing on Pro/Professional tier boundaries and enterprise add-on costs

• HubSpot significantly expands free tier with increased limits, branding removal option, and adds email marketing, meeting scheduling, and live chat capabilities at no cost.

  HubSpot·15 Aug 2026

  HubSpot significantly expands free tier with increased limits, branding removal option, and adds email marketing, meeting scheduling, and live chat capabilities at no cost. Why it matters: • HubSpot is making the free tier substantially more competitive by removing the primary friction point (HubSpot branding) and bundling previously paid features-this directly threatens freemium conversion funnels for competitors in CRM and marketing automation. • The addition of email marketing, meeting scheduling, and live chat to free tier represents a major feature expansion that raises the bar for what free users expect, forcing competitors to either match feature parity or accept lower free-to-paid conversion rates. • By increasing free tier limits across multiple hubs (Marketing, Sales, Service, Content, Data), HubSpot is optimizing for longer free tier viability and deeper product adoption before monetization, which could reduce the urgency for small teams to upgrade. Pricing & Plans: - Free tier pricing: No change ($0), but feature scope expanded significantly - Starter tier pricing: Remains $7/mo across all hubs (Marketing, Sales, Service, Content, Data) Free Tier Features: - NEW: Branding removal option now available in free tier (previously paid-only upgrade) - NEW: Email marketing added to free tier - NEW: Meeting scheduling added to free tier - NEW: Live chat added to free tier - NEW: Drag-and-drop editor added to free tier - NEW: Contact management added to free tier - NEW: Deal pipeline added to free tier - NEW: Ticketing added to free tier - Contact limits increased in free tier (1,000 marketing contacts previously mentioned, now described as 'increased limits') - Form automation capability increased: from 1 automated email per form to 10 automated actions (emails, record creation, property updates) Positioning: - Free tier repositioned from 'limited free tools' to 'free tools with increased limits plus premium features' - Emphasis shifted to removing HubSpot branding (primary user pain point in free tier) as standard free feature - Messaging emphasizes broader feature availability across all hubs rather than restricting to basic CRM What to do: • Audit your free tier feature parity against HubSpot's expanded offering (particularly email, scheduling, chat, branding removal) and determine if gaps create conversion risk; prioritize closing critical parity gaps. • Stress-test your free-to-paid conversion funnel assuming longer free tier viability; model impact on CAC and payback period if users stay in free tier 30-50% longer due to expanded capabilities. • Review your go-to-market messaging for SMB/free tier users-if you compete on simplicity or targeted features, emphasize vertical specialization or workflow superiority over HubSpot's breadth; if competing on price, shift messaging to TCO and implementation time rather than feature count.