Close vs HubSpot pricing

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

1. Row 1
   Close

   Solo$19/user/mo

   $9 on annual billing

   HubSpot

   FreeFree
2. Row 2
   Close

   Essentials$49/user/mo

   $35 on annual billing

   HubSpot

   Starter$7/seat/mo

   $20/mo/seat on annual billing

3. Row 3
   Close

   Growth$109/user/mo

   $99 on annual billing

   HubSpotNo tier at this position.
4. Row 4
   Close

   Scale$149/user/mo

   $139 on annual billing

   HubSpotNo tier at this position.

The entry tier

Changes we recorded

Every change we have written up for either page, newest first.

• HubSpot updated tracking parameters on CRM pricing page signup links across all product hubs.

  HubSpot·11 Nov 2026

  HubSpot updated tracking parameters on CRM pricing page signup links across all product hubs. Why it matters: • No material pricing, plan structure, or feature changes detected • Only internal UTM/UUID parameters differ in signup URLs, indicating a tracking or campaign ID rotation • Pricing remains $7/mo for Starter tier across Marketing, Sales, Service, Content, and Data Hubs Tracking & Analytics: - UUID parameter changed from 6ebb6218-662c-4be3-a752-b47a4b24e108 to 421451db-d4d9-4023-864b-866dec4b9284 across all signup links - Change affects signup CTAs for Free tier and all Starter ($7/mo) tier offerings What to do: • No immediate competitive response needed; monitor for follow-up pricing or positioning changes in coming weeks • Continue benchmarking HubSpot's positioning on feature parity vs. your offering

• Close restructures pricing with explicit tier capabilities, adds feature breakdowns, and maintains per-user SaaS model with AI credits bundled across all plans.

  Close·8 Nov 2026

  Close restructures pricing with explicit tier capabilities, adds feature breakdowns, and maintains per-user SaaS model with AI credits bundled across all plans. Why it matters: • Close is making feature differentiation more transparent and granular (e.g., Solo now explicitly limited to 1 user and 10k leads, Essentials adds unlimited contacts), which could reduce customer confusion but also makes it easier for competitors to position against specific tiers. • They're bundling AI credits (500-2,000/month) into every plan rather than selling separately, signaling that AI is now table-stakes and a retention driver rather than upsell revenue-watch if this impacts their blended ACV. • The messaging shift from 'Scale without headcount' to explicit per-tier feature lists suggests Close is optimizing for self-serve conversion and reducing sales friction, indicating confidence in product-market fit but also potential pricing power limits. Positioning & Messaging: - Removed hero messaging: 'Scale your sales team without adding headcount,' '2 billion calls/emails/meetings,' '4.7 stars on G2,' and 'Trusted by 11,500+ businesses'-replacing with tier-specific feature lists. - Added explicit per-tier capability constraints (e.g., Solo = 1 user max, 10k leads max; Essentials = unlimited contacts but no workflows) to clarify scope and reduce post-purchase friction. - Reframed AI as a bundled credit system rather than standalone product-all tiers now include Chloe + AI credits built-in. Pricing: - No price changes detected: Solo $19/mo, Essentials $49/mo, Growth $109/mo, Scale $149/mo (monthly rates unchanged); annual rates remain $9, $35, $99, $139 respectively. - Annual discount messaging unchanged ('SAVE UP TO 50%'), but now applied more consistently across all plans in the new table layout. Tier Architecture: - Shifted from feature-additive model to explicit inclusion/exclusion model: each tier now lists what's included in that tier and what features are added vs. tier below. - Solo tier repositioned as true entry-level: limited to 1 user, 10k leads, no workflows; Essentials becomes the true multi-user/team foundation. - Growth tier (MOST POPULAR) now explicitly includes workflows, Chloe in workflows, and power dialer; Scale adds advanced team controls (role-based access, lead visibility rules, predictive dialer, call coaching). Features: - Core Features section now shows '10,000' custom fields as baseline (no tiers explicitly blocked from this yet in visible diff). - Chloe & AI Features section remains, but now with explicit checkmark/minus indicators for each tier showing inclusion status. - Added AI enrichment feature link to help documentation, suggesting product-doc integration. What to do: • Audit your own pricing page for feature transparency-Close's explicit tier constraints (e.g., '1 user max,' 'workflows not included') make it harder for prospects to 'imagine around' limitations; ensure you're equally clear or more generous on your tier. • Monitor Close's bundled AI credit model and blended ACV over next 2 quarters; if their CAC improves without upsell, they've found a unit-economics advantage and you may need to bundle AI differently or risk losing deal efficiency vs. Close. • Test messaging that emphasizes what your entry tier *enables* (vs. what it disables)-Close's removal of 'scale without headcount' suggests they found transparency drives conversions better than aspirational claims.

• HubSpot rebands 'Starter Customer Platform' to 'Starter' at $7/mo and expands agent/automation capabilities across hubs.

  HubSpot·8 Nov 2026

  HubSpot rebands 'Starter Customer Platform' to 'Starter' at $7/mo and expands agent/automation capabilities across hubs. Why it matters: • HubSpot is consolidating its entry-paid tier under a unified 'Starter' brand and repositioning it as a full multi-hub platform (Marketing, Sales, Service, Content, Data), not just a limited CRM upsell-this simplifies their go-to-market and makes the $7/mo tier more competitive for SMBs. • New AI agent features (Agent Hub, Prospecting agent, Content Agent, Data Agent) and expanded automation (up to 50 workflows, up to 15 total pipelines) are now available at the Starter tier, raising the capability floor and making it harder for competitors to differentiate on entry-level automation. • Customer count messaging increased from 306,000 to 311,000, signaling strong acquisition momentum tied to this repositioning-competitors should expect accelerated Starter plan adoption. Plans: - Removed: 'Starter Customer Platform' branding and positioning - Added: 'Starter' as the unified entry-paid tier name, still at $7/mo - Starter plan now explicitly bundles all six hubs (Marketing Hub Starter, Sales Hub Starter, Service Hub Starter, Content Hub Starter, Data Hub Starter, plus new Agent Hub) - Starter now includes 1,000 marketing contacts as a standard limit Features: - Added 'Agent Hub' section to Starter tier with Agent Builder, Prospecting agent, and Content Agent (Beta, limited to existing AEO customers) - Sales automation expanded to 'Up to 50 workflows with restricted triggers and actions' at Starter - Pipelines expanded to 'Up to 15 total pipelines per account across object types' at Starter (previously 2 deal pipelines for Starter) - Added Data Agent at Starter tier - Added Sales analytics at Starter tier - Added Service analytics at Starter tier - Added Notetaker at Starter tier - Data quality overview (Beta) now scans 'daily' instead of 'every 2 weeks' - Ad management feature refined: Starter now includes '3 connected accounts. Advanced website audiences. 2 contact and company list audiences. 5 ad conversion events.' (previously was only in Free tools section) - Added HubSpot Work (Beta) with 'Limited automation' at Starter - Added Brand Identity feature at Starter Positioning: - Removed 'No annual contract' messaging from tier description - Added FAQ section: 'What's the difference between HubSpot's free and Starter plans?', 'Why should I choose Starter for my business?', 'How many users can I have with HubSpot's Starter plan, and how much do additional users cost?' - Changed call-to-action from 'Buy now' to 'Talk to Sales' for Starter tier - Added clarifying notes: '*Discounts available for new customers only.' and '*Price shown in USD and subject to applicable tax.' Social proof: - Updated customer count from '306,000+ customers' to '311,000+ customers' What to do: • Audit your entry-tier pricing and capabilities against the new Starter bundle; if you're at $7/mo, HubSpot now includes agents, 15 pipelines, and 50 workflows-reassess feature parity and consider whether to match or differentiate via UX/ease-of-use. • Analyze which of the new agent features (Agent Builder, Prospecting agent, Data Agent) are driving Starter adoption and prioritize your own agent roadmap to remain competitive in the AI-assisted workflows space. • Monitor if this 'Starter' rebranding and multi-hub positioning is shifting SMB buying patterns toward HubSpot's platform bundle; if so, prepare a counter-narrative around your best-of-breed positioning or lower TCO.

• HubSpot updates session tracking UUIDs across CRM pricing page; no material pricing or plan changes detected.

  HubSpot·4 Sept 2026

  HubSpot updates session tracking UUIDs across CRM pricing page; no material pricing or plan changes detected. Why it matters: • All substantive changes are cosmetic-only tracking UUIDs in signup links were refreshed, indicating a routine analytics or campaign ID rotation. • No pricing tiers, plan structures, or feature availability were altered, meaning competitive positioning remains stable. • This reflects standard A/B testing or campaign tracking hygiene rather than a strategic pricing or product shift. Tracking & Analytics: - All 'Get started free' CTA links updated with new UUID (adeb3a71-cb02-4993-a722-c0a88271b158 replacing a9492ab0-e321-40ff-9c29-a7c4d1f6b0e6) - Change applied uniformly across all Hub feature rows (Marketing, Sales, Service, Content, Data) and main CTA - No functional or UX impact; purely backend tracking adjustment What to do: • No immediate action required; monitor for follow-up pricing or positioning changes on this page. • If concerned about campaign tracking, set up weekly monitoring alerts on HubSpot's pricing page to catch material changes faster.

• Close removes explicit $19/month per-line pricing for business phone add-on, shifting to opaque bundled pricing model

  Close·3 Sept 2026

  Close removes explicit $19/month per-line pricing for business phone add-on, shifting to opaque bundled pricing model Why it matters: • Pricing transparency decreased-competitors can no longer easily benchmark Close's phone module costs, making it harder to position on TCO • Close is likely bundling phone into higher-tier plans or hiding it behind custom quotes, potentially forcing more enterprise conversations and higher contract values • The removal suggests Close is moving away from granular usage-based pricing toward seat/plan-locked bundles, reducing perceived modularity and increasing switching costs Pricing: - Removed explicit '$19/month per line' pricing for business phone capabilities add-on - Removed redundant '$19/month extra' messaging - Phone module now listed as a feature with no visible per-unit cost Features: - Business phone capabilities (lead-based call routing, customizable IVR, round-robin routing) remain in offering but pricing model is no longer line-item transparent Positioning: - Shifted from transparent, modular add-on pricing to bundled/opaque pricing structure - Likely consolidation into plan-based or custom pricing to increase deal sizes What to do: • Immediately audit Close's current plan pages across all tiers to determine where phone capabilities now sit (bundled at what level, custom quote only, etc.)-this will reveal their new monetization strategy • Update your sales positioning to emphasize modular, transparent pricing as a TCO advantage if you offer phone; alternatively, prepare bundled packages that compete on value per plan rather than per-add-on • Monitor whether Close increases enterprise/mid-market motion or pricing page traffic spikes to custom quote flows, signaling a shift upmarket

• HubSpot pricing page changed

  HubSpot·31 Aug 2026

• HubSpot pricing page changed

  HubSpot·30 Aug 2026

• HubSpot pricing page changed

  HubSpot·26 Aug 2026

• HubSpot pricing page changed

  HubSpot·23 Aug 2026

• HubSpot introduces Custom Signals (Beta) as new product offering on CRM pricing page

  HubSpot·20 Aug 2026

  HubSpot introduces Custom Signals (Beta) as new product offering on CRM pricing page Why it matters: • HubSpot is expanding its product portfolio beyond traditional Hub-based modules, signaling investment in AI/signal-driven features that could differentiate against competitors • Custom Signals in beta suggests an emerging capability around data intelligence and predictive insights-core competitive territory for modern CRM platforms • The addition indicates HubSpot is testing new monetization angles and product combos that may eventually move into standard tier offerings Features: - Custom Signals (Beta) added as new product row on pricing comparison table - New feature appears alongside existing Marketing Hub, Sales Hub, Service Hub, Content Hub, and Data Hub offerings Positioning: - Broadening product surface from hub-centric model to include specialized signal/intelligence capabilities - Beta designation suggests early-stage offering, likely with limited availability or pricing to be finalized What to do: • Monitor Custom Signals feature roadmap and positioning to understand how HubSpot plans to monetize and which customer segments are targeted • Audit your own signal/intelligence/predictive capabilities to identify gaps in feature parity or positioning • If Custom Signals gains traction, prepare messaging around your differentiated intelligence layer or data advantage to defend against HubSpot's expansion

• HubSpot updated tracking UUIDs across all CRM pricing signup links with no material pricing or plan changes.

  HubSpot·18 Aug 2026

  HubSpot updated tracking UUIDs across all CRM pricing signup links with no material pricing or plan changes. Why it matters: • No competitive pricing advantage gained or lost; all plan structures and price points remain identical. • The UUID change suggests internal analytics/campaign tracking refresh rather than strategic repositioning. Positioning: - Signup link UUIDs regenerated across all CRM Hub products (Marketing, Sales, Service, Content, Data) and main CTA; all pricing tiers, plan names, and price points ($7/mo Starter tier, Free tools) remain unchanged. What to do: • No immediate action required; monitor for follow-up pricing or packaging announcements in coming weeks. • Continue regular competitive pricing tracking to catch material changes when they occur.

• HubSpot expands free tier with increased limits and removes branding restrictions across all hubs

  HubSpot·15 Aug 2026

  HubSpot expands free tier with increased limits and removes branding restrictions across all hubs Why it matters: • HubSpot is strengthening its free-to-paid funnel by offering more powerful features at $0, making it harder for competitors to win on free tier differentiation • The removal of HubSpot branding from free tools (email marketing, meeting scheduling, live chat) reduces friction for users who want production-ready capabilities without upgrade pressure • Expanded features like drag-and-drop editor, contact management, deal pipeline, and ticketing in free tier creates stickier baseline product that captures more use cases before paid conversion Pricing: - Starter tier pricing remains at $7/mo across Marketing Hub, Sales Hub, Service Hub, Content Hub, and Data Hub Free Plan: - Free tier repositioned from 'Free tools, plus' limited feature set to 'Free tools with increased limits, plus remove HubSpot branding' - New capabilities added to free tier: email marketing, meeting scheduling, live chat, drag-and-drop editor, contact management, deal pipeline, ticketing - Form automation upgraded from '1 automated email per form' to '10 automated actions' in free tier - Form feature set upgraded from 'Limited features' with HubSpot branding to ability to 'Remove HubSpot branding' with 'Additional features' - Marketing Hub free tier no longer limited by '1,000 marketing contacts' constraint (limit removed entirely) Positioning: - Free tier repositioned as comprehensive foundation rather than limited sampler-now supports production use cases across multiple hubs without branding What to do: • Audit your free tier value prop against HubSpot's expanded capabilities (esp. branding removal, form automation at 10 actions, contact/deal/ticket management)-identify where you're weaker and prioritize parity or differentiation • Review your free-to-paid conversion funnel; HubSpot is reducing upgrade friction by removing the branding requirement, so consider whether your paywall strategy remains competitive • Map HubSpot's new free tier feature set against your target personas to identify which segments may now find HubSpot's free tier sufficient and bypass your entry-level pricing