Attio vs Close pricing

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

1. Row 1
   Attio

   FreeFree

   Close

   Solo$19/user/mo

   $9 on annual billing

2. Row 2
   Attio

   Plus$50/mo/workspace

   $40 on annual billing

   Close

   Essentials$49/user/mo

   $35 on annual billing

3. Row 3
   Attio

   Pro$125/mo/workspace

   $100 on annual billing

   Close

   Growth$109/user/mo

   $99 on annual billing

4. Row 4
   Attio

   Ultra$1,000/mo/workspace

   Close

   Scale$149/user/mo

   $139 on annual billing

The entry tier

Changes we recorded

Every change we have written up for either page, newest first.

• Attio pricing page changed

  Attio·12 Nov 2026

• Close restructures pricing with explicit tier capabilities, adds feature breakdowns, and maintains per-user SaaS model with AI credits bundled across all plans.

  Close·8 Nov 2026

  Close restructures pricing with explicit tier capabilities, adds feature breakdowns, and maintains per-user SaaS model with AI credits bundled across all plans. Why it matters: • Close is making feature differentiation more transparent and granular (e.g., Solo now explicitly limited to 1 user and 10k leads, Essentials adds unlimited contacts), which could reduce customer confusion but also makes it easier for competitors to position against specific tiers. • They're bundling AI credits (500-2,000/month) into every plan rather than selling separately, signaling that AI is now table-stakes and a retention driver rather than upsell revenue-watch if this impacts their blended ACV. • The messaging shift from 'Scale without headcount' to explicit per-tier feature lists suggests Close is optimizing for self-serve conversion and reducing sales friction, indicating confidence in product-market fit but also potential pricing power limits. Positioning & Messaging: - Removed hero messaging: 'Scale your sales team without adding headcount,' '2 billion calls/emails/meetings,' '4.7 stars on G2,' and 'Trusted by 11,500+ businesses'-replacing with tier-specific feature lists. - Added explicit per-tier capability constraints (e.g., Solo = 1 user max, 10k leads max; Essentials = unlimited contacts but no workflows) to clarify scope and reduce post-purchase friction. - Reframed AI as a bundled credit system rather than standalone product-all tiers now include Chloe + AI credits built-in. Pricing: - No price changes detected: Solo $19/mo, Essentials $49/mo, Growth $109/mo, Scale $149/mo (monthly rates unchanged); annual rates remain $9, $35, $99, $139 respectively. - Annual discount messaging unchanged ('SAVE UP TO 50%'), but now applied more consistently across all plans in the new table layout. Tier Architecture: - Shifted from feature-additive model to explicit inclusion/exclusion model: each tier now lists what's included in that tier and what features are added vs. tier below. - Solo tier repositioned as true entry-level: limited to 1 user, 10k leads, no workflows; Essentials becomes the true multi-user/team foundation. - Growth tier (MOST POPULAR) now explicitly includes workflows, Chloe in workflows, and power dialer; Scale adds advanced team controls (role-based access, lead visibility rules, predictive dialer, call coaching). Features: - Core Features section now shows '10,000' custom fields as baseline (no tiers explicitly blocked from this yet in visible diff). - Chloe & AI Features section remains, but now with explicit checkmark/minus indicators for each tier showing inclusion status. - Added AI enrichment feature link to help documentation, suggesting product-doc integration. What to do: • Audit your own pricing page for feature transparency-Close's explicit tier constraints (e.g., '1 user max,' 'workflows not included') make it harder for prospects to 'imagine around' limitations; ensure you're equally clear or more generous on your tier. • Monitor Close's bundled AI credit model and blended ACV over next 2 quarters; if their CAC improves without upsell, they've found a unit-economics advantage and you may need to bundle AI differently or risk losing deal efficiency vs. Close. • Test messaging that emphasizes what your entry tier *enables* (vs. what it disables)-Close's removal of 'scale without headcount' suggests they found transparency drives conversions better than aspirational claims.

• Attio restructures pricing page with detailed plan descriptions, adds credit system explanation, and emphasizes 20% annual discount while maintaining existing plan tiers.

  Attio·8 Nov 2026

  Attio restructures pricing page with detailed plan descriptions, adds credit system explanation, and emphasizes 20% annual discount while maintaining existing plan tiers. Why it matters: • Attio is improving transparency around plan capabilities and credit usage, reducing friction for self-serve evaluation-making it easier for prospects to self-qualify without talking to sales • The addition of explicit annual discount messaging (20% for Plus/Pro) and startup program details signals aggressive growth focus and willingness to discount for commitment • The new emphasis on email/calendar sync benefits and data import flexibility positions Attio as more flexible and enterprise-ready than it previously communicated Positioning & Messaging: - Added comprehensive plan positioning language emphasizing scalability ('plans are built to scale with your needs') - New explanation of Free tier targeting 'teams with less than 3 people' with limited capabilities - Reframed Plus as 'for single teams' (up to 10 seats) with enhanced data enrichment and email - Reframed Pro as 'for scaling businesses' needing single source of truth across organization - Added Enterprise tier positioning as 'for large organizations' with admin tools, SAML, and multi-unit support Pricing & Discounts: - Highlighted 20% annual billing discount for Plus and Pro plans (new explicit messaging) - Added details on payment methods: credit card standard, invoicing available for Pro/Enterprise with PO/ACH/check/wire support - Introduced startup program offering up to 80% discount for eligible companies Features & Credits: - New section explaining dual credit system: Workspace credits (shared AI/workflows) and Seat credits (personal Ask Attio) - Clarified that all plans include starter credits with ability to add more workspace credits - Added reference guide link for credit management Product Flexibility: - Emphasized that email/calendar sync is not required but recommended - Explained benefit of sync (builds real-time global contact database) - Confirmed CSV import capability from other applications - Added detail on custom API for third-party integrations Trials & Onboarding: - Confirmed 14-day trial available for Pro plan What to do: • Audit your own pricing page clarity: does it explain plan tiers and feature progression as clearly as Attio now does? Consider adding similar tier positioning language if lacking. • Review discount strategy: Attio's explicit 20% annual discount and startup program are now front-and-center. Evaluate if your discounting is equally visible or if you're leaving adoption on the table. • Assess credit/usage system complexity: Attio's new credit explanation suggests this is a point of confusion. Test whether your pricing model is clearer or whether you need similar educational content.

• Close removes explicit $19/month per-line pricing for business phone add-on, shifting to opaque bundled pricing model

  Close·3 Sept 2026

  Close removes explicit $19/month per-line pricing for business phone add-on, shifting to opaque bundled pricing model Why it matters: • Pricing transparency decreased-competitors can no longer easily benchmark Close's phone module costs, making it harder to position on TCO • Close is likely bundling phone into higher-tier plans or hiding it behind custom quotes, potentially forcing more enterprise conversations and higher contract values • The removal suggests Close is moving away from granular usage-based pricing toward seat/plan-locked bundles, reducing perceived modularity and increasing switching costs Pricing: - Removed explicit '$19/month per line' pricing for business phone capabilities add-on - Removed redundant '$19/month extra' messaging - Phone module now listed as a feature with no visible per-unit cost Features: - Business phone capabilities (lead-based call routing, customizable IVR, round-robin routing) remain in offering but pricing model is no longer line-item transparent Positioning: - Shifted from transparent, modular add-on pricing to bundled/opaque pricing structure - Likely consolidation into plan-based or custom pricing to increase deal sizes What to do: • Immediately audit Close's current plan pages across all tiers to determine where phone capabilities now sit (bundled at what level, custom quote only, etc.)-this will reveal their new monetization strategy • Update your sales positioning to emphasize modular, transparent pricing as a TCO advantage if you offer phone; alternatively, prepare bundled packages that compete on value per plan rather than per-add-on • Monitor whether Close increases enterprise/mid-market motion or pricing page traffic spikes to custom quote flows, signaling a shift upmarket

• Attio adds file storage as a core differentiator, offering 50 GB across Free and Plus tiers.

  Attio·14 Aug 2026

  Attio adds file storage as a core differentiator, offering 50 GB across Free and Plus tiers. Why it matters: • File storage becomes a table-stakes feature in sales/CRM tools; Attio is now bundling this to reduce friction for users managing document-heavy workflows. • By including 50 GB on both Free and Plus tiers, Attio lowers the switching cost for prospects evaluating alternatives-they don't need to integrate or pay for external storage. • This positioning move signals Attio is competing on comprehensiveness of built-in capabilities rather than forcing users to their app ecosystem. Features: - File storage added as a core plan feature - Free tier now includes 50 GB file storage - Plus tier now includes 50 GB file storage What to do: • Audit your own storage offering: confirm whether your Free/Plus equivalents offer comparable storage, and if not, quantify the gap to sales/marketing teams. • Test the appeal of bundled storage vs. integrated third-party options in customer interviews-determine if prospects view this as convenience or lock-in. • Consider messaging around document management and collaboration workflows in your own positioning to preempt Attio's storage advantage.