Attio vs Close pricing

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

1. Row 1
   Attio

   FreeFree

   Close

   Solo$19/user/mo

   $9 on annual billing

2. Row 2
   Attio

   Plus$44/user/month

   $35 on annual billing

   Close

   Essentials$49/user/mo

   $35 on annual billing

3. Row 3
   Attio

   Pro$99/user/month

   $79 on annual billing

   Close

   Growth$109/user/mo

   $99 on annual billing

4. Row 4
   Attio

   EnterpriseCustom

   Close

   Scale$149/user/mo

   $139 on annual billing

The entry tier

Changes we recorded

Every change we have written up for either page, newest first.

• Close removes explicit $19/month per-line pricing for business phone add-on, shifting to opaque bundled pricing model

  Close·3 Sept 2026

  Close removes explicit $19/month per-line pricing for business phone add-on, shifting to opaque bundled pricing model Why it matters: • Pricing transparency decreased-competitors can no longer easily benchmark Close's phone module costs, making it harder to position on TCO • Close is likely bundling phone into higher-tier plans or hiding it behind custom quotes, potentially forcing more enterprise conversations and higher contract values • The removal suggests Close is moving away from granular usage-based pricing toward seat/plan-locked bundles, reducing perceived modularity and increasing switching costs Pricing: - Removed explicit '$19/month per line' pricing for business phone capabilities add-on - Removed redundant '$19/month extra' messaging - Phone module now listed as a feature with no visible per-unit cost Features: - Business phone capabilities (lead-based call routing, customizable IVR, round-robin routing) remain in offering but pricing model is no longer line-item transparent Positioning: - Shifted from transparent, modular add-on pricing to bundled/opaque pricing structure - Likely consolidation into plan-based or custom pricing to increase deal sizes What to do: • Immediately audit Close's current plan pages across all tiers to determine where phone capabilities now sit (bundled at what level, custom quote only, etc.)-this will reveal their new monetization strategy • Update your sales positioning to emphasize modular, transparent pricing as a TCO advantage if you offer phone; alternatively, prepare bundled packages that compete on value per plan rather than per-add-on • Monitor whether Close increases enterprise/mid-market motion or pricing page traffic spikes to custom quote flows, signaling a shift upmarket

• Attio adds file storage as a core differentiator, offering 50 GB across Free and Plus tiers.

  Attio·14 Aug 2026

  Attio adds file storage as a core differentiator, offering 50 GB across Free and Plus tiers. Why it matters: • File storage becomes a table-stakes feature in sales/CRM tools; Attio is now bundling this to reduce friction for users managing document-heavy workflows. • By including 50 GB on both Free and Plus tiers, Attio lowers the switching cost for prospects evaluating alternatives-they don't need to integrate or pay for external storage. • This positioning move signals Attio is competing on comprehensiveness of built-in capabilities rather than forcing users to their app ecosystem. Features: - File storage added as a core plan feature - Free tier now includes 50 GB file storage - Plus tier now includes 50 GB file storage What to do: • Audit your own storage offering: confirm whether your Free/Plus equivalents offer comparable storage, and if not, quantify the gap to sales/marketing teams. • Test the appeal of bundled storage vs. integrated third-party options in customer interviews-determine if prospects view this as convenience or lock-in. • Consider messaging around document management and collaboration workflows in your own positioning to preempt Attio's storage advantage.