Attio vs Salesforce pricing

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

1. Row 1
   Attio

   FreeFree

   SalesforceNo tier at this position.
2. Row 2
   Attio

   Plus$50/mo/workspace

   $40 on annual billing

   SalesforceNo tier at this position.
3. Row 3
   Attio

   Pro$125/mo/workspace

   $100 on annual billing

   SalesforceNo tier at this position.
4. Row 4
   Attio

   Ultra$1,000/mo/workspace

   SalesforceNo tier at this position.

The entry tier

Changes we recorded

Every change we have written up for either page, newest first.

• Salesforce sales pricing page blocked by browser extension-unable to analyze material changes.

  Salesforce·12 Nov 2026

  Salesforce sales pricing page blocked by browser extension-unable to analyze material changes. Why it matters: • No competitive intelligence available from this page capture due to technical blocking. • Cannot assess any pricing, plan, or positioning changes Salesforce may have made. • Requires clean page capture without extension interference to produce actionable analysis. Technical Issue: - Page blocked by ERR_BLOCKED_BY_CLIENT (browser extension interference) - CDN domain a10681260716.cdn.optimizely.com blocked - No pricing or feature data visible for analysis What to do: • Re-capture the pricing page with all extensions disabled or in incognito mode. • Verify the capture includes full page content before submitting for competitive analysis. • Retry analysis once clean diff is available.

• Attio pricing page changed

  Attio·12 Nov 2026

• Salesforce rebrands Agentforce as Sales Cloud with new tier structure (Core/Advanced/Max replacing Enterprise/Unlimited/Agentforce 1) and bundles Agentforce, Slack, Tableau into all editions.

  Salesforce·8 Nov 2026

  Salesforce rebrands Agentforce as Sales Cloud with new tier structure (Core/Advanced/Max replacing Enterprise/Unlimited/Agentforce 1) and bundles Agentforce, Slack, Tableau into all editions. Why it matters: • Salesforce is consolidating its sales product identity away from 'Agentforce' as a separate product toward 'Sales Cloud' as the unified brand, signaling AI is now table-stakes rather than premium-competitors must clarify their own AI positioning. • Major bundling shift: Agentforce, Slack, Tableau, and Data 360 now included across all tiers (not add-ons), raising baseline value and customer acquisition cost for competitive alternatives. • Tier renaming and repositioning (Enterprise→Core, Unlimited→Advanced, Agentforce 1→Max) with messaging emphasizing 'agentic transformation' suggests Salesforce sees AI-driven automation as the primary value driver for 2026+. Positioning: - Product rebrand: 'Agentforce Sales' renamed to 'Sales Cloud' across all documentation and messaging. - Core messaging shift from feature parity to 'agentic transformation'-AI agents now positioned as the primary business outcome. - Enterprise Edition repositioned as 'Core' with emphasis on getting value 'right where your team already works.' Plans: - Edition tier renaming: Enterprise Edition → Core, Unlimited Edition → Advanced, Agentforce 1 Edition → Max. - New positioning language: Core for fast AI value, Advanced for agent offloading with security, Max for unlimited AI across business. - Bundling changes: Agentforce, Slack, Tableau, and Data 360 now included in all editions (previously available for purchase or bundled only at top tier). - Premier Success support level simplified: Professional Edition now includes 'Premier Success' (was 'Momentum and Premier Success' in Advanced); Advanced includes 'Advanced Momentum.' Features: - Flex Credits allocation increased: Max tier raised from 2.5M to 2.75M credits/org/year. - Sales Planning, Sales Programs, Incentive Compensation Management, and Maps Advanced now available for purchase across more tiers (added to Core and above). - Tableau Next (standard version) now available for purchase at Core tier. - Security Center available for purchase at Core tier and included in Advanced tier. - Salesforce Health Insights added to Max edition (new feature mention). - Tableau Next Agentic Analytics removed from visible purchase/pricing (no longer prominently listed as available option). Messaging: - FAQ restructure: Removed 'Agentforce Sales Enterprise plan' section, replaced with 'Sales Cloud Core plan' and new FAQ on edition transition and value comparison. - Added migration narrative: 'Core replaces Enterprise, Advanced replaces Unlimited, Max replaces Agentforce 1' with messaging on value uplift and no additional cost to move from Agentforce 1 to Max. - Value quantification: Max delivers '60% more value than Agentforce 1 Edition at the same price' with up to $500 added value for Agentforce 1 customers upgrading. - Removed Agentforce-specific visual branding and chatbot ('Piper'); replaced with generic Sales Cloud imagery. What to do: • Audit your own AI/automation positioning-if you're not bundling AI capabilities by default, you're now positioned as 'piecemeal' vs. Salesforce's integrated approach; consider what core features should be standard vs. premium. • Map your tier strategy against Core/Advanced/Max-if your mid-market and enterprise offerings lack the bundled integrations (communication, analytics, security), update GTM messaging to highlight what you do bundle and own. • Prepare competitive response for customers on Agentforce 1 Edition or Unlimited: clarify your upgrade path, value retention, and any cost implications so you don't lose accounts to Salesforce's 'free upgrade' narrative.

• Attio restructures pricing page with detailed plan descriptions, adds credit system explanation, and emphasizes 20% annual discount while maintaining existing plan tiers.

  Attio·8 Nov 2026

  Attio restructures pricing page with detailed plan descriptions, adds credit system explanation, and emphasizes 20% annual discount while maintaining existing plan tiers. Why it matters: • Attio is improving transparency around plan capabilities and credit usage, reducing friction for self-serve evaluation-making it easier for prospects to self-qualify without talking to sales • The addition of explicit annual discount messaging (20% for Plus/Pro) and startup program details signals aggressive growth focus and willingness to discount for commitment • The new emphasis on email/calendar sync benefits and data import flexibility positions Attio as more flexible and enterprise-ready than it previously communicated Positioning & Messaging: - Added comprehensive plan positioning language emphasizing scalability ('plans are built to scale with your needs') - New explanation of Free tier targeting 'teams with less than 3 people' with limited capabilities - Reframed Plus as 'for single teams' (up to 10 seats) with enhanced data enrichment and email - Reframed Pro as 'for scaling businesses' needing single source of truth across organization - Added Enterprise tier positioning as 'for large organizations' with admin tools, SAML, and multi-unit support Pricing & Discounts: - Highlighted 20% annual billing discount for Plus and Pro plans (new explicit messaging) - Added details on payment methods: credit card standard, invoicing available for Pro/Enterprise with PO/ACH/check/wire support - Introduced startup program offering up to 80% discount for eligible companies Features & Credits: - New section explaining dual credit system: Workspace credits (shared AI/workflows) and Seat credits (personal Ask Attio) - Clarified that all plans include starter credits with ability to add more workspace credits - Added reference guide link for credit management Product Flexibility: - Emphasized that email/calendar sync is not required but recommended - Explained benefit of sync (builds real-time global contact database) - Confirmed CSV import capability from other applications - Added detail on custom API for third-party integrations Trials & Onboarding: - Confirmed 14-day trial available for Pro plan What to do: • Audit your own pricing page clarity: does it explain plan tiers and feature progression as clearly as Attio now does? Consider adding similar tier positioning language if lacking. • Review discount strategy: Attio's explicit 20% annual discount and startup program are now front-and-center. Evaluate if your discounting is equally visible or if you're leaving adoption on the table. • Assess credit/usage system complexity: Attio's new credit explanation suggests this is a point of confusion. Test whether your pricing model is clearer or whether you need similar educational content.

• Salesforce rebands Agentforce Sales tiers (Enterprise→Core, Unlimited→Advanced, Agentforce 1 Sales→Max) and expands AI availability to Core+ plans instead of Enterprise+

  Salesforce·9 Sept 2026

  Salesforce rebands Agentforce Sales tiers (Enterprise→Core, Unlimited→Advanced, Agentforce 1 Sales→Max) and expands AI availability to Core+ plans instead of Enterprise+ Why it matters: • Plan nomenclature shift signals repositioning of mid-market entry point-Core now serves as the AI-capable baseline, lowering barriers for buyers who previously needed Enterprise tier • Slack integration tier structure changed to include Slack Free across lower plans, potentially increasing bundling value perception at Starter and Pro levels • Messaging emphasis moves from 'flexibility' to specific plan names (Starter Suite, Pro Suite, Core, Advanced, Max), suggesting more rigid tier differentiation and potentially stricter feature gating Plans: - Renamed Enterprise to Core - Renamed Unlimited to Advanced - Renamed Agentforce 1 Sales to Max - All five plans now explicitly named: Starter Suite, Pro Suite, Core, Advanced, Max Positioning: - AI availability lowered from 'Enterprise and above' to 'Core and above' - Removed generic flexibility language; replaced with specific tier progression messaging Integrations: - Slack tier availability restructured: Starter Suite and Pro Suite now show Slack Free (previously showed no Slack option) - Slack Business+ remains at Core and Advanced tiers - Slack Enterprise+ remains at Max tier Marketing: - Added Dreamforce Sales Keynote registration link - Introduced Piper chatbot with conversational prompts ('Try Salesforce for free', 'How can Salesforce help my business?') - Removed generic 'Request a call' CTA language; supplemented with chat-first engagement model What to do: • Audit your mid-market positioning-if you compete on simplicity or affordability, Salesforce just made AI a Core-tier feature; consider if your AI availability or pricing structure needs adjustment to remain competitive • Review how your Slack integration is packaged and positioned relative to Salesforce's new Free tier inclusion at lower plans; evaluate bundling strategy • Map customer migration paths if any of your users are on equivalent 'Enterprise' or 'Unlimited' tier analogs, as Salesforce's rename may create confusion in renewal conversations that you can exploit or clarify for prospects

• Salesforce restructures mid-market pricing with three new tiers (Core $195, Advanced $395, Max $550) replacing Enterprise/Unlimited, bundling Slack and emphasizing Agentforce AI

  Salesforce·3 Sept 2026

  Salesforce restructures mid-market pricing with three new tiers (Core $195, Advanced $395, Max $550) replacing Enterprise/Unlimited, bundling Slack and emphasizing Agentforce AI Why it matters: • Salesforce eliminated two traditional tiers and repositioned pricing around AI/Agentforce capabilities, signaling aggressive focus on agent-assisted selling that competitors must match • New Core tier at $195 bundles Slack Business+ and Tableau Next, raising mid-market entry cost and changing what's included-direct positioning shift from feature-gated add-ons to bundled platform • Max tier renamed from Agentforce 1 Sales and now at $550/user/month (same price but repositioned), with Agentforce Coworker and 2.75M Flex Credits, making AI agents table-stakes at top tier Pricing & Plan Architecture: - Removed Enterprise ($175), Unlimited ($350), and Agentforce 1 Sales tiers entirely - Added Core tier at $195 (pricing: 195€, AU$273, 23,400円, 1,950kr, £156 per user/month) - Added Advanced tier at $395 (pricing: 395€, AU$553, 47,400円, 3,950kr, £316 per user/month) - Renamed top tier from 'Agentforce 1 Sales' to 'Max' at $550 (pricing: 550€, AU$770, 66,000円, 5,500kr, £440 per user/month) Bundled Inclusions (Feature Shift): - Core now includes Slack Business+ and Tableau Next (previously add-on purchases at Enterprise level) - Core includes Momentum and Premier Success Plan in base offering - Advanced includes Sales Programs and security features (Backup & Recover, Archive, Data Detect, Security Center) - Max includes Agentforce Coworker and 2.75M Flex Credits/org/year; Advanced provides 1M Flex Credits/org/year; Core provides 500K Flex Credits/org/year Data & Storage: - Core and Advanced tier storage changed to explicit per-user allocations: Core offers 10GB/Org + 20MB/User; Advanced and Max offer 1GB/User (previously obscured in feature matrix) Agentforce Positioning: - Agentforce for Sales now listed as 'Available for purchase' at Core and Advanced (removed from Enterprise/Unlimited 'available' status, indicating clearer pricing model) - New Agentforce skills added to feature matrix: Prospecting, Sales Emails, Account Research (all marked in pricing table but availability ties to Core/Advanced tiers) - Max tier emphasizes 'Agentforce for Sales' and 'Agentforce Coworker' as core inclusions, not add-ons What to do: • Audit your mid-market positioning: Salesforce's Core at $195 now competes at a higher feature/cost boundary (bundled Slack + Tableau) vs. legacy $175 Enterprise; assess if you're positioned as premium alternative or need to match bundled value • Pressure-test your Agentforce/AI competitive story-Salesforce is making agent capabilities mandatory across Core/Advanced/Max with specific Flex Credit allocations per tier; if you lack native AI agents, this gap widens • Review your packaging strategy against the new 'Max' positioning-Salesforce removed mid-tier naming confusion and is betting on three clear tiers with AI as differentiator; consider if your portfolio is equally clear on AI capabilities and pricing

• Salesforce pricing page changed

  Salesforce·29 Aug 2026

• Salesforce pricing page changed

  Salesforce·26 Aug 2026

• Salesforce pricing page changed

  Salesforce·23 Aug 2026

• Salesforce pricing page changed

  Salesforce·22 Aug 2026

• Salesforce updates professional services and partner ecosystem imagery on pricing page with refreshed 2024 assets.

  Salesforce·19 Aug 2026

  Salesforce updates professional services and partner ecosystem imagery on pricing page with refreshed 2024 assets. Why it matters: • No material changes to pricing, plans, or features-purely cosmetic asset refresh. • Indicates routine content maintenance rather than strategic repositioning of go-to-market. • No competitive threat or opportunity shift detected from this update. Imagery: - Professional services hero image updated from April 2023 to May 2024 version - Partner ecosystem badge image updated from April 2023 to May 2024 version - URLs refreshed but same visual messaging around trusted partners (12K) and professional services What to do: • No action required-this is a standard content refresh with zero commercial implications. • Continue monitoring Salesforce pricing page for material plan/pricing changes. • Focus competitive intelligence efforts on feature releases and positioning shifts rather than asset updates.

• Salesforce removed hyperlinks from secondary product/partner navigation sections on pricing page, converting them to plain text headers.

  Salesforce·15 Aug 2026

  Salesforce removed hyperlinks from secondary product/partner navigation sections on pricing page, converting them to plain text headers. Why it matters: • Navigation change reduces direct discoverability of adjacent Salesforce products (Agentforce, Revenue Cloud, PRM) from the pricing page, potentially lowering cross-sell visibility. • This appears to be a UX/information architecture shift rather than a pricing or positioning change, suggesting potential backend restructuring of the pricing hub. Navigation & Linking: - Removed hyperlinks from 8 secondary product/service navigation items: Agentforce for Sales, Sales Programs, Revenue Intelligence, Revenue Cloud, Partner Relationship Management, Professional Services, Partners - Converted these items from clickable links to plain text headers only - Affected sections previously linked to dedicated pricing pages; now appear as non-interactive labels What to do: • Monitor if Salesforce reintroduces these links or permanently removes cross-sell pathways; if permanent, competitors can emphasize easier product bundling/discovery in their own pricing experiences. • No immediate action required-this is cosmetic/structural, not a pricing or feature change.

• Attio adds file storage as a core differentiator, offering 50 GB across Free and Plus tiers.

  Attio·14 Aug 2026

  Attio adds file storage as a core differentiator, offering 50 GB across Free and Plus tiers. Why it matters: • File storage becomes a table-stakes feature in sales/CRM tools; Attio is now bundling this to reduce friction for users managing document-heavy workflows. • By including 50 GB on both Free and Plus tiers, Attio lowers the switching cost for prospects evaluating alternatives-they don't need to integrate or pay for external storage. • This positioning move signals Attio is competing on comprehensiveness of built-in capabilities rather than forcing users to their app ecosystem. Features: - File storage added as a core plan feature - Free tier now includes 50 GB file storage - Plus tier now includes 50 GB file storage What to do: • Audit your own storage offering: confirm whether your Free/Plus equivalents offer comparable storage, and if not, quantify the gap to sales/marketing teams. • Test the appeal of bundled storage vs. integrated third-party options in customer interviews-determine if prospects view this as convenience or lock-in. • Consider messaging around document management and collaboration workflows in your own positioning to preempt Attio's storage advantage.