Close vs Salesforce pricing

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

1. Row 1
   Close

   Solo$19/user/mo

   $9 on annual billing

   SalesforceNo tier at this position.
2. Row 2
   Close

   Essentials$49/user/mo

   $35 on annual billing

   SalesforceNo tier at this position.
3. Row 3
   Close

   Growth$109/user/mo

   $99 on annual billing

   SalesforceNo tier at this position.
4. Row 4
   Close

   Scale$149/user/mo

   $139 on annual billing

   SalesforceNo tier at this position.

The entry tier

Changes we recorded

Every change we have written up for either page, newest first.

• Salesforce restructures Agentforce Sales tiers from 5-tier (Starter/Pro/Enterprise/Unlimited/Agentforce 1) to new 5-tier model (Starter/Pro/Core/Advanced/Max) and lowers AI access threshold to Core tier

  Salesforce·9 Sept 2026

  Salesforce restructures Agentforce Sales tiers from 5-tier (Starter/Pro/Enterprise/Unlimited/Agentforce 1) to new 5-tier model (Starter/Pro/Core/Advanced/Max) and lowers AI access threshold to Core tier Why it matters: • Salesforce is repositioning its mid-market and enterprise segment by renaming tiers and expanding AI inclusion down to the Core tier (previously Enterprise+), signaling aggressive AI-first positioning and potentially lower barriers to entry for buyers seeking AI capabilities • The removal of tier names like 'Enterprise' and 'Unlimited' and introduction of 'Core' and 'Advanced' suggests a clearer value ladder; competitors must assess if their AI feature parity and pricing remain competitive at each tier level • Slack integration now includes Slack Free at lower tiers (Starter/Pro/Core) instead of Slack Business+ at Starter, lowering perceived friction and bundling value-a direct competitive advantage in deals with multi-product considerations Plans & Tiers: - Renamed plan structure: Starter Suite, Pro Suite, Enterprise, Unlimited, Agentforce 1 Sales → Starter Suite, Pro Suite, Core, Advanced, Max - Removed legacy tier names 'Enterprise,' 'Unlimited,' and 'Agentforce 1 Sales' - Simplified from 5-tier stack with confusing naming to clearer Core/Advanced/Max progression AI Feature Access: - Lowered AI access threshold: Previously 'AI can be added to Enterprise and above' → Now 'AI can be added to Core and above' - Effectively moves AI inclusion down 2-3 tiers, expanding AI reach to mid-market buyers at lower price points Integrations - Slack: - Slack Free now available at Starter and Pro tiers (previously Slack Business+ at Starter) - Slack Business+ still at Advanced and Max tiers - Change reduces Slack upgrade friction for lower-tier customers Marketing & Messaging: - Added Dreamforce 26 keynote registration banner and chatbot 'Piper' for real-time engagement - Removed generic 'Request a call' CTA in favor of interactive guidance (chatbot + Dreamforce promo) - Updated copy emphasizes 'increasing levels of AI, automation, integration, and customization' with new tier names Legal/Disclaimers: - Minor copy update: 'Premier Success' corrected to 'Premier Success' (noted as 'Premiere' → 'Premier') - AI disclaimer updated to reflect new tier access policy What to do: • Audit competitive positioning on AI feature availability and pricing: Map your tier-by-tier AI feature set vs. Salesforce's Core+ tier and validate that your entry-level AI pricing remains defensible or articulate differentiation • Review mid-market sales strategy: Salesforce's downward AI access shift and Slack Free bundling at lower tiers will likely reduce friction in competitive deals-consider bundling or pricing adjustments in the $50-150k ACV range to maintain win rate • Monitor Dreamforce attendance and 'Piper' chatbot effectiveness as proxy signals: If Salesforce converts higher volumes via async engagement (chatbot) rather than sales reps, pressure your own conversion funnel to improve self-serve qualification

• Close removes explicit $19/month per-line pricing for business phone add-on, shifting to opaque bundled pricing model

  Close·3 Sept 2026

  Close removes explicit $19/month per-line pricing for business phone add-on, shifting to opaque bundled pricing model Why it matters: • Pricing transparency decreased-competitors can no longer easily benchmark Close's phone module costs, making it harder to position on TCO • Close is likely bundling phone into higher-tier plans or hiding it behind custom quotes, potentially forcing more enterprise conversations and higher contract values • The removal suggests Close is moving away from granular usage-based pricing toward seat/plan-locked bundles, reducing perceived modularity and increasing switching costs Pricing: - Removed explicit '$19/month per line' pricing for business phone capabilities add-on - Removed redundant '$19/month extra' messaging - Phone module now listed as a feature with no visible per-unit cost Features: - Business phone capabilities (lead-based call routing, customizable IVR, round-robin routing) remain in offering but pricing model is no longer line-item transparent Positioning: - Shifted from transparent, modular add-on pricing to bundled/opaque pricing structure - Likely consolidation into plan-based or custom pricing to increase deal sizes What to do: • Immediately audit Close's current plan pages across all tiers to determine where phone capabilities now sit (bundled at what level, custom quote only, etc.)-this will reveal their new monetization strategy • Update your sales positioning to emphasize modular, transparent pricing as a TCO advantage if you offer phone; alternatively, prepare bundled packages that compete on value per plan rather than per-add-on • Monitor whether Close increases enterprise/mid-market motion or pricing page traffic spikes to custom quote flows, signaling a shift upmarket

• Salesforce restructures Sales Cloud pricing: eliminates Enterprise/Unlimited tiers, introduces Core ($195) and Advanced ($395), rebands top tier as Max ($550).

  Salesforce·3 Sept 2026

  Salesforce restructures Sales Cloud pricing: eliminates Enterprise/Unlimited tiers, introduces Core ($195) and Advanced ($395), rebands top tier as Max ($550). Why it matters: • Salesforce is aggressively bundling AI and integrations (Slack, Tableau, Agentforce) into mid-market Core tier at $195-directly competing with lower-cost alternatives in the $150-250 range. • Price compression at mid-market ($100→$195 for equivalent features) signals confidence in AI/automation ROI; competitors must articulate differentiation beyond feature parity. • Removal of Enterprise/Unlimited and introduction of 'Max' tier simplifies messaging but narrows the perceived gap between Advanced ($395) and top-tier, potentially capping willingness-to-pay. Pricing & Plans: - Removed: Enterprise ($175), Unlimited ($350), Agentforce 1 Sales (contact-us tier) - Added: Core ($195 new mid-market tier), Advanced ($395 new upper tier), Max ($550, renamed from Agentforce 1 Sales) - Net effect: 3-tier structure (Free, Starter, Pro) → 6-tier with Core & Advanced inserted between Pro ($100) and Max ($550) Tier Positioning & Bundling: - Core ($195): Now bundles Slack Business+, Tableau Next, Momentum, and Agentforce for Sales (add-on only in old Enterprise)-major value consolidation at mid-market - Advanced ($395): Adds enhanced security, Sales Programs (previously add-on), expanded data (1GB/user vs prior 10GB/org), Backup & Recover, Archive - Max ($550): Retains top-tier pricing but adds Agentforce Coworker and increases Flex Credits to 2.75M/org/year (vs 1M in old Unlimited) Features & Add-ons: - New bundled features in Core: Slack Business+, Tableau Next, Momentum, Agentforce for Sales (standard) - Advanced tier includes Sales Programs bundled (not add-on) and enhanced security suite - Max adds Agentforce Coworker (new)-critical AI escalation vs prior Unlimited - Removed from visibility: Einstein Conversation Insights, Einstein Activity Capture, Flex Agreement-likely consolidated or repositioned What to do: • Audit your $150-300 positioning: Core's $195 price + bundled Slack/Tableau/AI creates a compelling package; stress your differentiation on simplicity, vertical-specific features, or lower-touch onboarding rather than feature count. • Monitor mid-market win/loss reasons in next quarter; expect Salesforce to cite 'AI-first CRM + productivity bundle' in customer conversations-prepare battle cards on TCO and implementation speed. • Review your integrations roadmap: Salesforce's native Slack and Tableau bundling is a competitive moat; consider partnerships or deeper native integrations to offset this consolidation.

• Salesforce pricing page changed

  Salesforce·29 Aug 2026

• Salesforce pricing page changed

  Salesforce·26 Aug 2026

• Salesforce pricing page changed

  Salesforce·23 Aug 2026

• Salesforce pricing page changed

  Salesforce·22 Aug 2026

• Salesforce updates professional services and partner ecosystem imagery on pricing page with refreshed 2024 assets.

  Salesforce·19 Aug 2026

  Salesforce updates professional services and partner ecosystem imagery on pricing page with refreshed 2024 assets. Why it matters: • No material changes to pricing, plans, or features-purely cosmetic asset refresh. • Indicates routine content maintenance rather than strategic repositioning of go-to-market. • No competitive threat or opportunity shift detected from this update. Imagery: - Professional services hero image updated from April 2023 to May 2024 version - Partner ecosystem badge image updated from April 2023 to May 2024 version - URLs refreshed but same visual messaging around trusted partners (12K) and professional services What to do: • No action required-this is a standard content refresh with zero commercial implications. • Continue monitoring Salesforce pricing page for material plan/pricing changes. • Focus competitive intelligence efforts on feature releases and positioning shifts rather than asset updates.

• Salesforce removed hyperlinks from secondary product/partner navigation sections on pricing page, converting them to plain text headers.

  Salesforce·15 Aug 2026

  Salesforce removed hyperlinks from secondary product/partner navigation sections on pricing page, converting them to plain text headers. Why it matters: • Navigation change reduces direct discoverability of adjacent Salesforce products (Agentforce, Revenue Cloud, PRM) from the pricing page, potentially lowering cross-sell visibility. • This appears to be a UX/information architecture shift rather than a pricing or positioning change, suggesting potential backend restructuring of the pricing hub. Navigation & Linking: - Removed hyperlinks from 8 secondary product/service navigation items: Agentforce for Sales, Sales Programs, Revenue Intelligence, Revenue Cloud, Partner Relationship Management, Professional Services, Partners - Converted these items from clickable links to plain text headers only - Affected sections previously linked to dedicated pricing pages; now appear as non-interactive labels What to do: • Monitor if Salesforce reintroduces these links or permanently removes cross-sell pathways; if permanent, competitors can emphasize easier product bundling/discovery in their own pricing experiences. • No immediate action required-this is cosmetic/structural, not a pricing or feature change.