Close vs Salesforce pricing

The two pages

Tier by tier

Rows are lined up by position on each page, not by tier name, because the names never match across two vendors. Row 1 is the top tier on each page, row 2 the one under it. Where one page has fewer tiers than the other, the row is left blank rather than paired with something it is not.

1. Row 1
   Close

   Solo$19/user/mo

   $9 on annual billing

   SalesforceNo tier at this position.
2. Row 2
   Close

   Essentials$49/user/mo

   $35 on annual billing

   SalesforceNo tier at this position.
3. Row 3
   Close

   Growth$109/user/mo

   $99 on annual billing

   SalesforceNo tier at this position.
4. Row 4
   Close

   Scale$149/user/mo

   $139 on annual billing

   SalesforceNo tier at this position.

The entry tier

Changes we recorded

Every change we have written up for either page, newest first.

• Salesforce sales pricing page blocked by browser extension-unable to analyze material changes.

  Salesforce·12 Nov 2026

  Salesforce sales pricing page blocked by browser extension-unable to analyze material changes. Why it matters: • No competitive intelligence available from this page capture due to technical blocking. • Cannot assess any pricing, plan, or positioning changes Salesforce may have made. • Requires clean page capture without extension interference to produce actionable analysis. Technical Issue: - Page blocked by ERR_BLOCKED_BY_CLIENT (browser extension interference) - CDN domain a10681260716.cdn.optimizely.com blocked - No pricing or feature data visible for analysis What to do: • Re-capture the pricing page with all extensions disabled or in incognito mode. • Verify the capture includes full page content before submitting for competitive analysis. • Retry analysis once clean diff is available.

• Close restructures pricing with explicit tier capabilities, adds feature breakdowns, and maintains per-user SaaS model with AI credits bundled across all plans.

  Close·8 Nov 2026

  Close restructures pricing with explicit tier capabilities, adds feature breakdowns, and maintains per-user SaaS model with AI credits bundled across all plans. Why it matters: • Close is making feature differentiation more transparent and granular (e.g., Solo now explicitly limited to 1 user and 10k leads, Essentials adds unlimited contacts), which could reduce customer confusion but also makes it easier for competitors to position against specific tiers. • They're bundling AI credits (500-2,000/month) into every plan rather than selling separately, signaling that AI is now table-stakes and a retention driver rather than upsell revenue-watch if this impacts their blended ACV. • The messaging shift from 'Scale without headcount' to explicit per-tier feature lists suggests Close is optimizing for self-serve conversion and reducing sales friction, indicating confidence in product-market fit but also potential pricing power limits. Positioning & Messaging: - Removed hero messaging: 'Scale your sales team without adding headcount,' '2 billion calls/emails/meetings,' '4.7 stars on G2,' and 'Trusted by 11,500+ businesses'-replacing with tier-specific feature lists. - Added explicit per-tier capability constraints (e.g., Solo = 1 user max, 10k leads max; Essentials = unlimited contacts but no workflows) to clarify scope and reduce post-purchase friction. - Reframed AI as a bundled credit system rather than standalone product-all tiers now include Chloe + AI credits built-in. Pricing: - No price changes detected: Solo $19/mo, Essentials $49/mo, Growth $109/mo, Scale $149/mo (monthly rates unchanged); annual rates remain $9, $35, $99, $139 respectively. - Annual discount messaging unchanged ('SAVE UP TO 50%'), but now applied more consistently across all plans in the new table layout. Tier Architecture: - Shifted from feature-additive model to explicit inclusion/exclusion model: each tier now lists what's included in that tier and what features are added vs. tier below. - Solo tier repositioned as true entry-level: limited to 1 user, 10k leads, no workflows; Essentials becomes the true multi-user/team foundation. - Growth tier (MOST POPULAR) now explicitly includes workflows, Chloe in workflows, and power dialer; Scale adds advanced team controls (role-based access, lead visibility rules, predictive dialer, call coaching). Features: - Core Features section now shows '10,000' custom fields as baseline (no tiers explicitly blocked from this yet in visible diff). - Chloe & AI Features section remains, but now with explicit checkmark/minus indicators for each tier showing inclusion status. - Added AI enrichment feature link to help documentation, suggesting product-doc integration. What to do: • Audit your own pricing page for feature transparency-Close's explicit tier constraints (e.g., '1 user max,' 'workflows not included') make it harder for prospects to 'imagine around' limitations; ensure you're equally clear or more generous on your tier. • Monitor Close's bundled AI credit model and blended ACV over next 2 quarters; if their CAC improves without upsell, they've found a unit-economics advantage and you may need to bundle AI differently or risk losing deal efficiency vs. Close. • Test messaging that emphasizes what your entry tier *enables* (vs. what it disables)-Close's removal of 'scale without headcount' suggests they found transparency drives conversions better than aspirational claims.

• Salesforce rebrands Agentforce as Sales Cloud with new tier structure (Core/Advanced/Max replacing Enterprise/Unlimited/Agentforce 1) and bundles Agentforce, Slack, Tableau into all editions.

  Salesforce·8 Nov 2026

  Salesforce rebrands Agentforce as Sales Cloud with new tier structure (Core/Advanced/Max replacing Enterprise/Unlimited/Agentforce 1) and bundles Agentforce, Slack, Tableau into all editions. Why it matters: • Salesforce is consolidating its sales product identity away from 'Agentforce' as a separate product toward 'Sales Cloud' as the unified brand, signaling AI is now table-stakes rather than premium-competitors must clarify their own AI positioning. • Major bundling shift: Agentforce, Slack, Tableau, and Data 360 now included across all tiers (not add-ons), raising baseline value and customer acquisition cost for competitive alternatives. • Tier renaming and repositioning (Enterprise→Core, Unlimited→Advanced, Agentforce 1→Max) with messaging emphasizing 'agentic transformation' suggests Salesforce sees AI-driven automation as the primary value driver for 2026+. Positioning: - Product rebrand: 'Agentforce Sales' renamed to 'Sales Cloud' across all documentation and messaging. - Core messaging shift from feature parity to 'agentic transformation'-AI agents now positioned as the primary business outcome. - Enterprise Edition repositioned as 'Core' with emphasis on getting value 'right where your team already works.' Plans: - Edition tier renaming: Enterprise Edition → Core, Unlimited Edition → Advanced, Agentforce 1 Edition → Max. - New positioning language: Core for fast AI value, Advanced for agent offloading with security, Max for unlimited AI across business. - Bundling changes: Agentforce, Slack, Tableau, and Data 360 now included in all editions (previously available for purchase or bundled only at top tier). - Premier Success support level simplified: Professional Edition now includes 'Premier Success' (was 'Momentum and Premier Success' in Advanced); Advanced includes 'Advanced Momentum.' Features: - Flex Credits allocation increased: Max tier raised from 2.5M to 2.75M credits/org/year. - Sales Planning, Sales Programs, Incentive Compensation Management, and Maps Advanced now available for purchase across more tiers (added to Core and above). - Tableau Next (standard version) now available for purchase at Core tier. - Security Center available for purchase at Core tier and included in Advanced tier. - Salesforce Health Insights added to Max edition (new feature mention). - Tableau Next Agentic Analytics removed from visible purchase/pricing (no longer prominently listed as available option). Messaging: - FAQ restructure: Removed 'Agentforce Sales Enterprise plan' section, replaced with 'Sales Cloud Core plan' and new FAQ on edition transition and value comparison. - Added migration narrative: 'Core replaces Enterprise, Advanced replaces Unlimited, Max replaces Agentforce 1' with messaging on value uplift and no additional cost to move from Agentforce 1 to Max. - Value quantification: Max delivers '60% more value than Agentforce 1 Edition at the same price' with up to $500 added value for Agentforce 1 customers upgrading. - Removed Agentforce-specific visual branding and chatbot ('Piper'); replaced with generic Sales Cloud imagery. What to do: • Audit your own AI/automation positioning-if you're not bundling AI capabilities by default, you're now positioned as 'piecemeal' vs. Salesforce's integrated approach; consider what core features should be standard vs. premium. • Map your tier strategy against Core/Advanced/Max-if your mid-market and enterprise offerings lack the bundled integrations (communication, analytics, security), update GTM messaging to highlight what you do bundle and own. • Prepare competitive response for customers on Agentforce 1 Edition or Unlimited: clarify your upgrade path, value retention, and any cost implications so you don't lose accounts to Salesforce's 'free upgrade' narrative.

• Salesforce rebands Agentforce Sales tiers (Enterprise→Core, Unlimited→Advanced, Agentforce 1 Sales→Max) and expands AI availability to Core+ plans instead of Enterprise+

  Salesforce·9 Sept 2026

  Salesforce rebands Agentforce Sales tiers (Enterprise→Core, Unlimited→Advanced, Agentforce 1 Sales→Max) and expands AI availability to Core+ plans instead of Enterprise+ Why it matters: • Plan nomenclature shift signals repositioning of mid-market entry point-Core now serves as the AI-capable baseline, lowering barriers for buyers who previously needed Enterprise tier • Slack integration tier structure changed to include Slack Free across lower plans, potentially increasing bundling value perception at Starter and Pro levels • Messaging emphasis moves from 'flexibility' to specific plan names (Starter Suite, Pro Suite, Core, Advanced, Max), suggesting more rigid tier differentiation and potentially stricter feature gating Plans: - Renamed Enterprise to Core - Renamed Unlimited to Advanced - Renamed Agentforce 1 Sales to Max - All five plans now explicitly named: Starter Suite, Pro Suite, Core, Advanced, Max Positioning: - AI availability lowered from 'Enterprise and above' to 'Core and above' - Removed generic flexibility language; replaced with specific tier progression messaging Integrations: - Slack tier availability restructured: Starter Suite and Pro Suite now show Slack Free (previously showed no Slack option) - Slack Business+ remains at Core and Advanced tiers - Slack Enterprise+ remains at Max tier Marketing: - Added Dreamforce Sales Keynote registration link - Introduced Piper chatbot with conversational prompts ('Try Salesforce for free', 'How can Salesforce help my business?') - Removed generic 'Request a call' CTA language; supplemented with chat-first engagement model What to do: • Audit your mid-market positioning-if you compete on simplicity or affordability, Salesforce just made AI a Core-tier feature; consider if your AI availability or pricing structure needs adjustment to remain competitive • Review how your Slack integration is packaged and positioned relative to Salesforce's new Free tier inclusion at lower plans; evaluate bundling strategy • Map customer migration paths if any of your users are on equivalent 'Enterprise' or 'Unlimited' tier analogs, as Salesforce's rename may create confusion in renewal conversations that you can exploit or clarify for prospects

• Close removes explicit $19/month per-line pricing for business phone add-on, shifting to opaque bundled pricing model

  Close·3 Sept 2026

  Close removes explicit $19/month per-line pricing for business phone add-on, shifting to opaque bundled pricing model Why it matters: • Pricing transparency decreased-competitors can no longer easily benchmark Close's phone module costs, making it harder to position on TCO • Close is likely bundling phone into higher-tier plans or hiding it behind custom quotes, potentially forcing more enterprise conversations and higher contract values • The removal suggests Close is moving away from granular usage-based pricing toward seat/plan-locked bundles, reducing perceived modularity and increasing switching costs Pricing: - Removed explicit '$19/month per line' pricing for business phone capabilities add-on - Removed redundant '$19/month extra' messaging - Phone module now listed as a feature with no visible per-unit cost Features: - Business phone capabilities (lead-based call routing, customizable IVR, round-robin routing) remain in offering but pricing model is no longer line-item transparent Positioning: - Shifted from transparent, modular add-on pricing to bundled/opaque pricing structure - Likely consolidation into plan-based or custom pricing to increase deal sizes What to do: • Immediately audit Close's current plan pages across all tiers to determine where phone capabilities now sit (bundled at what level, custom quote only, etc.)-this will reveal their new monetization strategy • Update your sales positioning to emphasize modular, transparent pricing as a TCO advantage if you offer phone; alternatively, prepare bundled packages that compete on value per plan rather than per-add-on • Monitor whether Close increases enterprise/mid-market motion or pricing page traffic spikes to custom quote flows, signaling a shift upmarket

• Salesforce restructures mid-market pricing with three new tiers (Core $195, Advanced $395, Max $550) replacing Enterprise/Unlimited, bundling Slack and emphasizing Agentforce AI

  Salesforce·3 Sept 2026

  Salesforce restructures mid-market pricing with three new tiers (Core $195, Advanced $395, Max $550) replacing Enterprise/Unlimited, bundling Slack and emphasizing Agentforce AI Why it matters: • Salesforce eliminated two traditional tiers and repositioned pricing around AI/Agentforce capabilities, signaling aggressive focus on agent-assisted selling that competitors must match • New Core tier at $195 bundles Slack Business+ and Tableau Next, raising mid-market entry cost and changing what's included-direct positioning shift from feature-gated add-ons to bundled platform • Max tier renamed from Agentforce 1 Sales and now at $550/user/month (same price but repositioned), with Agentforce Coworker and 2.75M Flex Credits, making AI agents table-stakes at top tier Pricing & Plan Architecture: - Removed Enterprise ($175), Unlimited ($350), and Agentforce 1 Sales tiers entirely - Added Core tier at $195 (pricing: 195€, AU$273, 23,400円, 1,950kr, £156 per user/month) - Added Advanced tier at $395 (pricing: 395€, AU$553, 47,400円, 3,950kr, £316 per user/month) - Renamed top tier from 'Agentforce 1 Sales' to 'Max' at $550 (pricing: 550€, AU$770, 66,000円, 5,500kr, £440 per user/month) Bundled Inclusions (Feature Shift): - Core now includes Slack Business+ and Tableau Next (previously add-on purchases at Enterprise level) - Core includes Momentum and Premier Success Plan in base offering - Advanced includes Sales Programs and security features (Backup & Recover, Archive, Data Detect, Security Center) - Max includes Agentforce Coworker and 2.75M Flex Credits/org/year; Advanced provides 1M Flex Credits/org/year; Core provides 500K Flex Credits/org/year Data & Storage: - Core and Advanced tier storage changed to explicit per-user allocations: Core offers 10GB/Org + 20MB/User; Advanced and Max offer 1GB/User (previously obscured in feature matrix) Agentforce Positioning: - Agentforce for Sales now listed as 'Available for purchase' at Core and Advanced (removed from Enterprise/Unlimited 'available' status, indicating clearer pricing model) - New Agentforce skills added to feature matrix: Prospecting, Sales Emails, Account Research (all marked in pricing table but availability ties to Core/Advanced tiers) - Max tier emphasizes 'Agentforce for Sales' and 'Agentforce Coworker' as core inclusions, not add-ons What to do: • Audit your mid-market positioning: Salesforce's Core at $195 now competes at a higher feature/cost boundary (bundled Slack + Tableau) vs. legacy $175 Enterprise; assess if you're positioned as premium alternative or need to match bundled value • Pressure-test your Agentforce/AI competitive story-Salesforce is making agent capabilities mandatory across Core/Advanced/Max with specific Flex Credit allocations per tier; if you lack native AI agents, this gap widens • Review your packaging strategy against the new 'Max' positioning-Salesforce removed mid-tier naming confusion and is betting on three clear tiers with AI as differentiator; consider if your portfolio is equally clear on AI capabilities and pricing

• Salesforce pricing page changed

  Salesforce·29 Aug 2026

• Salesforce pricing page changed

  Salesforce·26 Aug 2026

• Salesforce pricing page changed

  Salesforce·23 Aug 2026

• Salesforce pricing page changed

  Salesforce·22 Aug 2026

• Salesforce updates professional services and partner ecosystem imagery on pricing page with refreshed 2024 assets.

  Salesforce·19 Aug 2026

  Salesforce updates professional services and partner ecosystem imagery on pricing page with refreshed 2024 assets. Why it matters: • No material changes to pricing, plans, or features-purely cosmetic asset refresh. • Indicates routine content maintenance rather than strategic repositioning of go-to-market. • No competitive threat or opportunity shift detected from this update. Imagery: - Professional services hero image updated from April 2023 to May 2024 version - Partner ecosystem badge image updated from April 2023 to May 2024 version - URLs refreshed but same visual messaging around trusted partners (12K) and professional services What to do: • No action required-this is a standard content refresh with zero commercial implications. • Continue monitoring Salesforce pricing page for material plan/pricing changes. • Focus competitive intelligence efforts on feature releases and positioning shifts rather than asset updates.

• Salesforce removed hyperlinks from secondary product/partner navigation sections on pricing page, converting them to plain text headers.

  Salesforce·15 Aug 2026

  Salesforce removed hyperlinks from secondary product/partner navigation sections on pricing page, converting them to plain text headers. Why it matters: • Navigation change reduces direct discoverability of adjacent Salesforce products (Agentforce, Revenue Cloud, PRM) from the pricing page, potentially lowering cross-sell visibility. • This appears to be a UX/information architecture shift rather than a pricing or positioning change, suggesting potential backend restructuring of the pricing hub. Navigation & Linking: - Removed hyperlinks from 8 secondary product/service navigation items: Agentforce for Sales, Sales Programs, Revenue Intelligence, Revenue Cloud, Partner Relationship Management, Professional Services, Partners - Converted these items from clickable links to plain text headers only - Affected sections previously linked to dedicated pricing pages; now appear as non-interactive labels What to do: • Monitor if Salesforce reintroduces these links or permanently removes cross-sell pathways; if permanent, competitors can emphasize easier product bundling/discovery in their own pricing experiences. • No immediate action required-this is cosmetic/structural, not a pricing or feature change.